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isPartOf:"International journal of production economics"
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Search: subject_exact:"Verkaufsförderung"
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Sales promotion
12
Verkaufsförderung
12
Lieferkette
8
Supply chain
8
Einzelhandel
6
Retail trade
6
Demand
4
Nachfrage
4
Distribution channel
3
Lieferantenmanagement
3
Rabatt
3
Rebate
3
Supplier relationship management
3
Theorie
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Theory
3
Vertriebsweg
3
Demand forecasting
2
Forecasting model
2
Lieferantenkredit
2
Preismanagement
2
Pricing strategy
2
Prognoseverfahren
2
Trade credit
2
Arzneimittel
1
Beziehungsmarketing
1
Bullwhip effect
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Bullwhip-Effekt
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Channel coordination
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Channel promotion
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Channel switching
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Complement
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Consumer behaviour
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Cooperative promotion
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Coordination
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Coupon promotion
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Großbritannien
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Chen, Youhua
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Abolghasemi, Mahdi
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Broekmeulen, R. A. C. M.
1
Demirag, Ozgun Caliskan
1
Donselaar, Karel H. van
1
Eshragh, Ali
1
Fahimnia, Behnam
1
Guan, Xu
1
Huang, Di
1
Huang, Weixiang
1
Hurley, Jason
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Jiang, Yuanchun
1
Jong, Ad de
1
Li, Jianbin
1
Li, Zonghuo
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Liu, Yezheng
1
May, Jerrold
1
Mei, Wanxia
1
Muyldermans, Luc
1
Ouyang, Lian Qun
1
Pedregal, Diego J.
1
Ramanathan, Usha
1
Sang, Qingyuan
1
Shang, Jennifer
1
Trapero, Juan R.
1
Tsao, Yu-Chung
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Tsao, Yu-chung
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Wei, Ying
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Zhou, Hong
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Zhou, Wenhui
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International journal of production economics
Journal of retailing and consumer services
62
Journal of business research : JBR
59
Journal of retailing
46
Journal of promotion management : JPM
41
Journal of marketing research : JMR
35
Journal of marketing
24
Marketing letters : a journal of research in marketing
20
Journal of promotion management : innovations in planning and applied research
19
European journal of operational research : EJOR
18
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
16
Management science : journal of the Institute for Operations Research and the Management Sciences
16
Psychology & marketing
16
SpringerLink / Bücher
16
The international review of retail, distribution and consumer research
16
Journal of the Academy of Marketing Science
15
European journal of marketing : EJM
14
International journal of retail & distribution management
13
Journal of consumer behaviour : an international research review
13
Journal of marketing communications
12
Quantitative marketing and economics : QME
12
The journal of product & brand management
11
International journal of hospitality management
10
International journal of market research
10
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
10
Asia Pacific journal of marketing and logistics
9
The journal of consumer marketing
9
Working paper / National Bureau of Economic Research, Inc.
9
Gabler Edition Wissenschaft
8
Journal of advertising research
8
The service industries journal
8
Company and customer relations
7
International journal of production research
7
Journal of business economics : JBE
7
Journal of revenue and pricing management
7
Marketing : ZFP ; journal of research and management
7
NBER working paper series
7
Sport marketing quarterly : preferred journal of the Sport Marketing Association
7
The journal of personal selling & sales management : JPSSM
7
American journal of agricultural economics
6
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ECONIS (ZBW)
12
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1
Challenge or opportunity? : impact of a two-invoice mechanism on pharmaceutical supply chains with channel promotion
Huang, Weixiang
;
Sang, Qingyuan
;
Zhou, Wenhui
;
Zhu, Han
- In:
International journal of production economics
270
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10015049384
Saved in:
2
Coupon promotion and its cross-channel effect in omnichannel retailing industry : a time-sensitive strategy
Li, Zonghuo
;
Guan, Xu
;
Mei, Wanxia
- In:
International journal of production economics
258
(
2023
),
pp. 1-20
Persistent link: https://www.econbiz.de/10014282249
Saved in:
3
Demand forecasting in the presence of systematic events : cases in capturing sales promotions
Abolghasemi, Mahdi
;
Hurley, Jason
;
Eshragh, Ali
; …
- In:
International journal of production economics
230
(
2020
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012388547
Saved in:
4
Analysis and forecasting of demand during promotions for perishable items
Donselaar, Karel H. van
;
Jong, Ad de
;
Broekmeulen, R. …
- In:
International journal of production economics
172
(
2016
),
pp. 65-75
Persistent link: https://www.econbiz.de/10011442313
Saved in:
5
A novel time-varying bullwhip effect metric : an application to promotional sales
Trapero, Juan R.
;
Pedregal, Diego J.
- In:
International journal of production economics
182
(
2016
),
pp. 465-471
Persistent link: https://www.econbiz.de/10011622118
Saved in:
6
Redesigning promotion strategy for e-commerce competitiveness through pricing and recommendation
Jiang, Yuanchun
;
Shang, Jennifer
;
Liu, Yezheng
;
May, Jerrold
- In:
International journal of production economics
167
(
2015
),
pp. 257-270
Persistent link: https://www.econbiz.de/10011346561
Saved in:
7
Cooperative promotion under demand uncertainty
Tsao, Yu-Chung
- In:
International journal of production economics
167
(
2015
),
pp. 45-49
Persistent link: https://www.econbiz.de/10011346609
Saved in:
8
Note on : managing multi-echelon multi-item channels with trade allowances under credit period
Huang, Di
;
Ouyang, Lian Qun
;
Zhou, Hong
- In:
International journal of production economics
138
(
2012
)
1
,
pp. 117-124
Persistent link: https://www.econbiz.de/10009550556
Saved in:
9
Joint determination of inventory replenishment and sales effort with uncertain market responses
Wei, Ying
;
Chen, Youhua
- In:
International journal of production economics
134
(
2011
)
2
,
pp. 368-374
Persistent link: https://www.econbiz.de/10009373825
Saved in:
10
Customer and retailer rebates under risk aversion
Demirag, Ozgun Caliskan
;
Chen, Youhua
;
Li, Jianbin
- In:
International journal of production economics
133
(
2011
)
2
,
pp. 736-750
Persistent link: https://www.econbiz.de/10009299846
Saved in:
11
Managing multi-echelon multi-item channels with trade allowances under credit period
Tsao, Yu-chung
- In:
International journal of production economics
127
(
2010
)
2
,
pp. 226-237
Persistent link: https://www.econbiz.de/10008656657
Saved in:
12
Identifying demand factors for promotional planning and forecasting : a case of a soft drink company in the UK
Ramanathan, Usha
;
Muyldermans, Luc
- In:
International journal of production economics
128
(
2010
)
2
,
pp. 538-545
Persistent link: https://www.econbiz.de/10008747594
Saved in:
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