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subject:"Beziehungsmarketing"
~isPartOf:"Journal of retailing and consumer services"
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Search: subject_exact:"Verkaufsförderung"
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Beziehungsmarketing
Sales promotion
62
Verkaufsförderung
62
Consumer behaviour
51
Konsumentenverhalten
51
Einzelhandel
24
Retail trade
24
Preismanagement
12
Pricing strategy
12
Relationship marketing
9
Ladengestaltung
7
Online retailing
7
Online-Handel
7
Rabatt
7
Rebate
7
Store design
7
Brand management
6
Food retailing
6
Lebensmitteleinzelhandel
6
Markenführung
6
Advertising effects
5
Einzelhandelspreis
5
Kundenbindungsprogramm
5
Low-cost strategy
5
Loyalty program
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Niedrigpreisstrategie
5
Retail price
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USA
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United States
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Werbewirkung
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Advertising
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Brand
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Deutschland
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Experiment
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Germany
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Markenartikel
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Perception
4
Price promotion
4
Promotions
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Antéblian, Blandine
1
Aurier, Philippe
1
Bellamkonda, Raja Shekhar
1
Bhukya, Ramulu
1
Chen, Hang
1
Eger, Ludvík
1
Ewing, Michael
1
Filser, Marc
1
Hallikainen, Heli
1
Jin, Hyun Seung
1
Katakam, Bharath Shashanka
1
Kim, Jungkeun
1
Labbé-Pinlon, Blandine
1
Li, Zonghuo
1
Lombart, Cindy
1
Louis, Didier
1
Luongo, Milena
1
Mičík, Michal
1
Montazeri, Samaneh
1
Mussol, Sarah
1
Nagaraj, Samala
1
Sere de Lanauze, Gilles
1
Stakhovych, Stanislav
1
Tamaddoni, Ali
1
Wang, Di
1
Wang, Qian
1
Yang, Wensheng
1
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Journal of retailing and consumer services
International journal of retail & distribution management
4
Journal of business research : JBR
4
Company and customer relations
3
International journal of electronic customer relationship management : IJECRM
3
Journal of marketing research : JMR
3
Journal of promotion management : innovations in planning and applied research
3
SpringerLink / Bücher
3
International journal of logistics : research and applications
2
International journal of value chain management : IJVCM
2
Journal of business economics : JBE
2
Journal of fashion marketing and management
2
Journal of marketing
2
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
2
Journal of the Academy of Marketing Science
2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
Marketing letters : a journal of research in marketing
2
Strategic corporate communication in the digital age
2
The journal of applied business research
2
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
1
African journal of economic and management studies : AJEMS
1
Asia Pacific journal of marketing and logistics
1
Australasian marketing journal
1
Autohaus
1
Beiträge zur Dienstleistungsmarketing-Forschung : aktuelle Forschungsfragen und Forschungsergebnisse ; [14. Workshop Dienstleistungsmarketing 2010]
1
Business Guides on the Go
1
Business horizons
1
CUDARE working paper series
1
California management review
1
Campus für Unternehmer
1
DVZ Praxis
1
ERIM report series research in management
1
European journal of marketing : EJM
1
Foundations and trends in marketing : FTMKT
1
Gabler Edition Wissenschaft
1
Grundwissen
1
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
1
Handbuch Vertriebs-Exzellenz im Asset Management : institutionelle Anleger gewinnen und binden
1
Innovative Markenführung und -implementierung
1
International journal of business
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ECONIS (ZBW)
9
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1
Better or worse? : effects of online promotion habits on customer value : an empirical study
Wang, Qian
;
Chen, Hang
- In:
Journal of retailing and consumer services
68
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013366323
Saved in:
2
Consequences of personalized product recommendations and price promotions in online grocery shopping
Hallikainen, Heli
;
Luongo, Milena
- In:
Journal of retailing and consumer services
69
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013401693
Saved in:
3
Longitudinal analysis versus cross-sectional analysis in assessing the factors influencing shoppers' impulse purchase behavior : do the store ambience and salesperson interactions...
Katakam, Bharath Shashanka
;
Bhukya, Ramulu
; …
- In:
Journal of retailing and consumer services
61
(
2021
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012581927
Saved in:
4
Omnichannel retailing operations with coupon promotions
Li, Zonghuo
;
Yang, Wensheng
;
Jin, Hyun Seung
;
Wang, Di
- In:
Journal of retailing and consumer services
58
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012431670
Saved in:
5
Empirical decomposition of customer responses to discount coupons in online FMCG retailing
Montazeri, Samaneh
;
Tamaddoni, Ali
;
Stakhovych, Stanislav
; …
- In:
Journal of retailing and consumer services
58
(
2021
),
pp. 1-7
Persistent link: https://www.econbiz.de/10012431682
Saved in:
6
The impact of different price promotions on customer retention
Kim, Jungkeun
- In:
Journal of retailing and consumer services
46
(
2019
),
pp. 95-102
Persistent link: https://www.econbiz.de/10011980803
Saved in:
7
Developing in-store brand strategies and relational expression through sales promotions
Mussol, Sarah
;
Aurier, Philippe
;
Sere de Lanauze, Gilles
- In:
Journal of retailing and consumer services
47
(
2019
),
pp. 241-250
Persistent link: https://www.econbiz.de/10011995588
Saved in:
8
Regional product assortment and merchandising in grocery stores : strategies and target customer segments
Lombart, Cindy
;
Labbé-Pinlon, Blandine
;
Filser, Marc
; …
- In:
Journal of retailing and consumer services
42
(
2018
),
pp. 117-132
Persistent link: https://www.econbiz.de/10011826078
Saved in:
9
Customer-oriented communication in retail and net promoter score
Eger, Ludvík
;
Mičík, Michal
- In:
Journal of retailing and consumer services
35
(
2017
),
pp. 142-149
Persistent link: https://www.econbiz.de/10011645147
Saved in:
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