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isPartOf:"Edition Verkaufsmanagement aktuell"
~isPartOf:"Schriftenreihe des Instituts für Marktorientierte Unternehmensführung (IMU), Universität Mannheim"
~isPartOf:"Journal of marketing theory and practice : JMTP"
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Edition Verkaufsmanagement aktuell
Schriftenreihe des Instituts für Marktorientierte Unternehmensführung (IMU), Universität Mannheim
Journal of marketing theory and practice : JMTP
SpringerLink / Bücher
14
Journal of marketing theory and practice
12
Psychology & marketing
6
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4
The journal of product innovation management : an international publication of the Product Development & Management Association
3
Academy of Management journal : AMJ
2
Aktuelle Aspekte in der Dienstleistungsforschung : [im November 2013 fand an der Ludwig-Maximilians-Universität München der 17. Workshop Dienstleistungsmarketing statt, der vom Institut für Marketing ausgerichtet wurde]
2
Arbeitstexte zur Betriebswirtschaft / 3
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Handel und Internationales Marketing / Retailing and International Marketing
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Harvard-Business-Manager : das Wissen der Besten
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International journal of selection and assessment
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Journal of business research : JBR
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of retailing and consumer services
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Marketing letters : a journal of research in marketing
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Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
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Routledge advances in management and business studies
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School of Economics discussion papers series
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Springer eBook Collection / Business and Economics
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Betriebswirtschaftliche Diskussionsbeiträge
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Brand the Future : systematische Markenentwicklung im B2B
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British journal of management : BJM
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1
The roles of consumer entitlement, persuasion knowledge, and perceived product knowledge on perceptions of sales pressure
Zboja, James J.
;
Brudvig, Susan
;
Laird, Mary Dana
; …
- In:
Journal of marketing theory and practice : JMTP
29
(
2021
)
4
,
pp. 435-447
Persistent link: https://www.econbiz.de/10012607669
Saved in:
2
The Austrian view and value co-creation process in solution-oriented firms : a seven stage, "solution prototyping" framework
Plouffe, Christopher R.
;
Nagel, Duane
;
Bonney, Leff
; …
- In:
Journal of marketing theory and practice : JMTP
28
(
2020
)
1
,
pp. 79-97
Persistent link: https://www.econbiz.de/10012181637
Saved in:
3
Seeking consumer forgiveness : face management by frontline employees
Bath, Jatinderpreet Kaur
;
Bawa, Anupam
- In:
Journal of marketing theory and practice : JMTP
28
(
2020
)
4
,
pp. 387-402
Persistent link: https://www.econbiz.de/10012483475
Saved in:
4
An examination of pro-stakeholder unethical behavior in the sales ethics subculture
Merkle, Adam C.
;
Hair, Joseph F.
;
Ferrell, Odies C.
; …
- In:
Journal of marketing theory and practice : JMTP
28
(
2020
)
4
,
pp. 418-435
Persistent link: https://www.econbiz.de/10012483478
Saved in:
5
Conceptualizing and measuring perceived service complexity
Kostopoulos, Ioannis
;
Boukis, Achilleas
;
Lodorfos, George
- In:
Journal of marketing theory and practice : JMTP
27
(
2019
)
1
,
pp. 38-54
Persistent link: https://www.econbiz.de/10012181607
Saved in:
6
Harnessing internal support to enhance customer relationships : the role of networking, helping, and allocentrism
Bradford, Kevin Duane
;
Liu, Yongmei
;
Shi, Yuying
; …
- In:
Journal of marketing theory and practice : JMTP
27
(
2019
)
2
,
pp. 140-158
Persistent link: https://www.econbiz.de/10012181613
Saved in:
7
A new direction for sales ethics research : the sales ethics subculture
Ferrell, Odies C.
;
Johnston, Mark W.
;
Marshall, Greg W.
; …
- In:
Journal of marketing theory and practice : JMTP
27
(
2019
)
3
,
pp. 282-297
Persistent link: https://www.econbiz.de/10012181621
Saved in:
8
Cross-Selling : eine empirische Betrachtung der Einflussfaktoren und Erfolgsmessung
Böhler, Sina
-
2019
-
[1. Auflage] 2019
Persistent link: https://www.econbiz.de/10011965694
Saved in:
9
Praxishandbuch Verkauf & Vertrieb
Toscha, Frank
(
contributor
)
-
2010
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003929536
Saved in:
10
Protektionsverhalten am Point of Sale : Messung und Steuerung der Absicht des Einzelhandelsverkäufers ausgewählte Artikel im Verkaufsgespräch zu unterstützen
Huber, Frank
-
2008
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003716443
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