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~person:"Fowler, Kendra"
~person:"Bogomolova, Svetlana"
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Fowler, Kendra
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1
Assessing the sales effectiveness of differently located endcaps in a supermarket
Tan, Pei Jie
;
Corsi, Armando
;
Cohen, Justin
;
Sharp, Anne
; …
- In:
Journal of retailing and consumer services
43
(
2018
),
pp. 200-208
Persistent link: https://www.econbiz.de/10011883199
Saved in:
2
The real estate value of supermarket endcaps : why location in-store matters
Caruso, William
;
Corsi, Armando Maria
;
Bogomolova, Svetlana
- In:
Journal of advertising research
58
(
2018
)
2
,
pp. 177-188
Persistent link: https://www.econbiz.de/10011884982
Saved in:
3
Fundamental patterns of in-store shopper behavior
Sorensen, Herb
;
Bogomolova, Svetlana
;
Anderson, Katherine
; …
- In:
Journal of retailing and consumer services
37
(
2017
),
pp. 182-194
Persistent link: https://www.econbiz.de/10011729837
Saved in:
4
Service environment, provider mood, and provider-customer interaction
Fowler, Kendra
;
Bridges, Eileen
- In:
Managing service quality : MSQ ; an international journal
22
(
2012
)
2
,
pp. 165-183
Persistent link: https://www.econbiz.de/10009534126
Saved in:
5
Consumer innovativeness : impact on expectations, perceptions, and choice among retail formats
Fowler, Kendra
;
Bridges, Eileen
- In:
Journal of retailing and consumer services
17
(
2010
)
6
,
pp. 492-500
Persistent link: https://www.econbiz.de/10008696002
Saved in:
6
Produkt- und markenspezifischer Einsatz von Zweitplatzierungen : theoretische Grundlagen und empirische Ergebnisse
Esch, Franz-Rudolf
;
Redler, Jörn
- In:
Handelsforschung
17
(
2003
),
pp. 147-169
Persistent link: https://www.econbiz.de/10001728873
Saved in:
7
Ein konzeptionelles Modell zum Suchverhalten von Kunden in Einzelhandelsunternehmen
Esch, Franz-Rudolf
- In:
Handelsforschung
12
(
1997
),
pp. 297-314
Persistent link: https://www.econbiz.de/10001229926
Saved in:
8
Förderung der Mental Convenience beim Einkauf durch Cognitive Maps und kundenorientierte Produktgruppierungen
Esch, Franz-Rudolf
- In:
Handelsforschung
11
(
1996
),
pp. 317-337
Persistent link: https://www.econbiz.de/10001220103
Saved in:
9
Umsetzung erlebnisbetonter Positionierungskonzepte in der Ladengestaltung von Handelsunternehmen
Esch, Franz-Rudolf
- In:
Handelsforschung
10
(
1995
),
pp. 287-312
Persistent link: https://www.econbiz.de/10001220162
Saved in:
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