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~subject:"Consumer behaviour"
~isPartOf:"Journal of marketing communications"
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Consumer behaviour
Packaging
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Verpackung
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Journal of marketing communications
Journal of business research : JBR
Journal of retailing and consumer services
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International journal of consumer studies
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Marketing letters : a journal of research in marketing
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Psychology & marketing
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Journal of international consumer marketing
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Multisensory packaging : designing new product experiences
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Asia Pacific journal of marketing and logistics
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International journal of wine business research : IJWBR
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Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
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Journal of retailing
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International journal of retail & distribution management
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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The international review of retail, distribution and consumer research
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Amfiteatru economic : an economic and business research periodical
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Australasian marketing journal
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Nepalese journal of finance : a publication of Uniglobe College
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Olsztyn economic journal
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Working papers / Cornell University, Charles H. Dyson School of Applied Economics and Management
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Young consumers : insight and ideas for responsible marketers
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1
Simple = Authentic : the effect of visually simple package design on perceived brand authenticity and brand choice
Wang, Yan
;
Jiang, Jing
;
Gong, Xiushuang
;
Wang, Jie
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014380318
Saved in:
2
The influence of creative packaging design on customer motivation to process and purchase decisions
Shukla, Paurav
;
Singh, Jaywant
;
Wang, Weisha
- In:
Journal of business research : JBR
147
(
2022
),
pp. 338-347
Persistent link: https://www.econbiz.de/10013271507
Saved in:
3
Food packaging and the color red : how negative cognitive associations influence feelings of guilt
Lunardo, Renaud
;
Saintives, Camille
;
Chaney, Damien
- In:
Journal of business research : JBR
134
(
2021
),
pp. 589-600
Persistent link: https://www.econbiz.de/10012643922
Saved in:
4
Small is beautiful : the role of anticipated food waste in consumers' avoidance of large packages
Petit, Olivia
;
Lunardo, Renaud
;
Rickard, Bradley
- In:
Journal of business research : JBR
113
(
2020
),
pp. 326-336
Persistent link: https://www.econbiz.de/10012230497
Saved in:
5
Gamified package : consumer insights into multidimensional brand engagement
Syrjälä, Henna
;
Kauppinen-Räisänen, Hannele
; …
- In:
Journal of business research : JBR
119
(
2020
),
pp. 423-434
Persistent link: https://www.econbiz.de/10012417006
Saved in:
6
Investigating the relationship among the Kansei-based design of chocolate packaging, consumer perception, and willingness to buy
Maleki, Shekoofeh
;
Aghdaie, Fathollah Amiri
;
Shahin, Arash
- In:
Journal of marketing communications
26
(
2020
)
8
,
pp. 836-855
Persistent link: https://www.econbiz.de/10012314022
Saved in:
7
In the eye of the beholder : communicating CSR through color in packaging design
Barchiesi, Maria Assunta
;
Castellan, Silvia
;
Costa, Roberta
- In:
Journal of marketing communications
24
(
2018
)
7
,
pp. 720-733
Persistent link: https://www.econbiz.de/10011927588
Saved in:
8
Seeing is not necessarily liking : advancing research on package design with eye-tracking
Husić-Mehmedović, Melika
;
Omegarić, Ismir
;
Batagelj, …
- In:
Journal of business research : JBR
80
(
2017
),
pp. 145-154
Persistent link: https://www.econbiz.de/10011771473
Saved in:
9
Can health "halos" extend to food packaging? An investigation into food healthfulness perceptions and serving sizes on consumption decisions
Bui, M̃y
;
Tangari, Andrea Heintz
;
Haws, Kelly L.
- In:
Journal of business research : JBR
75
(
2017
),
pp. 221-228
Persistent link: https://www.econbiz.de/10011699858
Saved in:
10
Sponsorship leveraged packaging : an exploratory study in FMCG
Woodside, Frances
;
Summers, Jane
- In:
Journal of marketing communications
17
(
2011
)
2
,
pp. 87-105
Persistent link: https://www.econbiz.de/10009008492
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