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Search: subject_exact:"Verpackung"
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Packaging
7
Verpackung
7
Consumer behaviour
6
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3
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Huang, Jingya
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Hwang, Jiyoung
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Monin Techawachirakul
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Psychology & marketing
Journal of retailing and consumer services
13
Journal of business research : JBR
11
Packaging for retail impact, with specific applications to the dairy, meat, candy, and baking industries
11
International journal of consumer studies
9
European journal of operational research : EJOR
8
Jahresheft der deutschen Fischwirtschaft
8
Journal of retailing
8
Multisensory packaging : designing new product experiences
8
Verpackungsrundschau : VR ; we are packaging
8
Zeitschrift für angewandte Umweltforschung
8
EIU special report
7
International journal of production economics
7
Journal of marketing
7
Packaging considerations for the marketing man
7
Special report / the Economist Intelligence Unit
7
Wirtschaftlich verpacken : Praxis, Tendenzen, Ziele
7
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
6
Marketing letters : a journal of research in marketing
6
Verpackungsmarketing : Fallbeispiele, Trends, Technologien
6
Betriebs-Berater : BB
5
Informationen zur Umweltpolitik
5
International journal of retail & distribution management
5
International journal of wine business research : IJWBR
5
Journal of international consumer marketing
5
Journal of marketing research : JMR
5
Marketing : ZFP ; journal of research and management
5
Zeitschrift für Umweltpolitik & Umweltrecht : ZfU ; Beiträge zur rechts-, wirtschafts- und sozialwissenschaftlichen Umweltforschung
5
Amfiteatru economic : an economic and business research periodical
4
Asia Pacific journal of marketing and logistics
4
Chemische Industrie : Zeitschrift für die Deutsche Chemiewirtschaft
4
Diskussionsbeiträge / Fachbereich Wirtschaftswissenschaft, FernUniversität in Hagen : Diskussionspapier
4
European journal of marketing : EJM
4
European research studies
4
Foreign trade review : quarterly journal of Indian Institute of Foreign Trade
4
Forum Ware : internationale Zeitschrift für Warenlehre
4
Jahrbuch der Absatz- und Verbrauchsforschung
4
Journal für Marktforschung
4
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
4
Life-cycle management and trade
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ECONIS (ZBW)
7
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1
Negative halo effects of sustainable packaging
Monin Techawachirakul
;
Pathak, Abhishek
;
Motoki, Kosuke
; …
- In:
Psychology & marketing
40
(
2023
)
12
,
pp. 2627-2641
Persistent link: https://www.econbiz.de/10014432509
Saved in:
2
The effects of packaging design of private brands on consumers' responses
Hwang, Jiyoung
;
Kim, Soojin
- In:
Psychology & marketing
39
(
2022
)
4
,
pp. 777-796
Persistent link: https://www.econbiz.de/10013165441
Saved in:
3
Larger = more attractive? : image size on food packages influences purchase likelihood
Huang, Jingya
;
Wang, Liangyan
;
Chan, Eugene Y.
- In:
Psychology & marketing
39
(
2022
)
6
,
pp. 1257-1266
Persistent link: https://www.econbiz.de/10013280091
Saved in:
4
Short brand stories on packaging : an examination of consumer responses
Solja, Eeva
;
Liljander, Veronica
;
Söderlund, Magnus
- In:
Psychology & marketing
35
(
2018
)
4
,
pp. 294-306
Persistent link: https://www.econbiz.de/10011970152
Saved in:
5
How culture of targeting impacts the evaluation of products with multilingual packaging
Gopinath, Mahesh
;
Glassman, Myron
;
Nyer, Prashanth
- In:
Psychology & marketing
30
(
2013
)
6
,
pp. 490-500
Persistent link: https://www.econbiz.de/10009775025
Saved in:
6
Embodied product perception : effects of verticality cues in advertising and packaging design on consumer impressions and price expectations
Rompay, Thomas J. L. van
;
Vries, Peter W. de
;
Bontekoe, …
- In:
Psychology & marketing
29
(
2012
)
12
,
pp. 919-928
Persistent link: https://www.econbiz.de/10009691219
Saved in:
7
The relationship between packaging uniformity and variety seeking
Roehm, Michelle L.
;
Roehm, Harper A.
- In:
Psychology & marketing
27
(
2010
)
12
,
pp. 1122-1133
Persistent link: https://www.econbiz.de/10008760273
Saved in:
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