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~subject:"Mediennutzung"
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Search: subject_exact:"Videokamera"
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Mediennutzung
Home video product
114
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114
USA
24
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24
Consumer behaviour
15
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15
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15
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Barwise, Patrick
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Neue Technik, neue Medien, neue Gesellschaft? : ökonomische Herausforderungen der Onlinekommunikation ; [Tagung]
2
International journal of Indian culture and business management : IJICBM
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of internet marketing and advertising : IJIMA
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Media-Perspektiven
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ECONIS (ZBW)
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1
An assessment of video viewership preference of Indian viewers
Jain, Rashmi
- In:
International journal of Indian culture and business …
24
(
2021
)
4
,
pp. 465-480
Persistent link: https://www.econbiz.de/10012799073
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2
Advertising effectiveness, digital video recorders, and product market competition
Ghosh, Bikram
;
Stock, Axel
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
4
,
pp. 639-649
Persistent link: https://www.econbiz.de/10008652630
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3
Viewer as media decision-maker : digital video recorders and household media consumption
Smith, Sarah M.
;
Krugman, Dean M.
- In:
International journal of advertising : the quarterly …
28
(
2009
)
2
,
pp. 231-255
Persistent link: https://www.econbiz.de/10003853185
Saved in:
4
PVRS and advertising exposure : a video ethnographic study
Pearson, Sarah
;
Barwise, Patrick
- In:
Qualitative market research : an international journal
11
(
2008
)
4
,
pp. 386-399
Persistent link: https://www.econbiz.de/10003775208
Saved in:
5
Digitale Fernsehhilfen - verändern PVR und "Tivion" das Fernsehen in Deutschland? : von der Diskrepanz zwischen angebotsorientierten Strategien und Nachfrageverhalten aus kommunika...
Krone, Jan
- In:
Neue Technik, neue Medien, neue Gesellschaft? : …
,
(pp. 205-229)
.
2007
Persistent link: https://www.econbiz.de/10003404919
Saved in:
6
Der Personal Video Recorder als Geschäftsmodellinnovation
Rimscha, M. Bjørn von
- In:
Neue Technik, neue Medien, neue Gesellschaft? : …
,
(pp. 231-257)
.
2007
Persistent link: https://www.econbiz.de/10003404924
Saved in:
7
PVRs and advertising exposure : a video ethnographic study
Pearson, Sarah
;
Barwise, Patrick
- In:
International journal of internet marketing and …
4
(
2007
)
1
,
pp. 93-113
Persistent link: https://www.econbiz.de/10003560322
Saved in:
8
Videomarkt und Videonutzung 2006 : eine Zwischenbilanz des Strukturwandels
Turecek, Oliver
;
Bärner, Helmut
;
Roters, Gunnar
- In:
Media-Perspektiven
(
2007
)
7
,
pp. 345-352
Persistent link: https://www.econbiz.de/10003515022
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