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~isPartOf:"Asia Pacific journal of marketing and logistics"
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Search: subject_exact:"Viral+marketing"
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Viral marketing
24
Virales Marketing
24
Consumer behaviour
19
Konsumentenverhalten
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Brand image
7
Markenimage
7
Beziehungsmarketing
6
Brand management
6
Customer satisfaction
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Kundenzufriedenheit
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Markenführung
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Relationship marketing
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Chinelato, Flavia Braga
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Asia Pacific journal of marketing and logistics
Journal of business research : JBR
184
Journal of retailing and consumer services
122
International journal of hospitality management
99
Tourism management : research, policies, practice
69
Psychology & marketing
61
International journal of internet marketing and advertising : IJIMA
59
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
59
Information systems research : ISR
55
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
54
Journal of marketing communications
53
Journal of hospitality marketing & management
46
International journal of contemporary hospitality management
45
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
45
Journal of travel and tourism marketing
43
Electronic commerce research
41
Journal of marketing
41
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
41
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
36
Journal of management information systems : JMIS
35
Journal of advertising research
34
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
34
European journal of marketing : EJM
33
Journal of electronic commerce research : JECR
33
Journal of marketing research : JMR
32
Management science : journal of the Institute for Operations Research and the Management Sciences
32
International journal of advertising : the quarterly review of marketing communications
31
The journal of services marketing
31
SpringerLink / Bücher
30
Cogent business & management
29
International journal of advertising : the review of marketing communications
29
Journal of internet commerce
29
The journal of product & brand management
29
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
28
International journal of electronic marketing and retailing : IJEMR
26
Journal of marketing management : MM
26
Journal of promotion management : innovations in planning and applied research
26
International journal of consumer studies
24
Journal of the Academy of Marketing Science
24
Marketing letters : a journal of research in marketing
24
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ECONIS (ZBW)
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1
Toward a better understanding of the attitude-behavior gap in organic food conative loyalty : a moderation and moderated mediation analysis
Anisimova, Tatiana
;
Weiss, Jan
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
6
,
pp. 1474-1493
Persistent link: https://www.econbiz.de/10014286063
Saved in:
2
Influence of social media influencer authenticity on their followers' perceptions of credibility and their positive word-of-mouth
Wang, Edward Shih-Tse
;
Weng, Yu-Jou
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 356-373
Persistent link: https://www.econbiz.de/10014486746
Saved in:
3
How does language intensity of brand fan word-of-mouth (WOM) affect customers' willingness to adopt WOM? : An empirical study based on psychological resistance theory
Zhang, Depeng
;
Li, Zhongxiang
;
Ma, Jiaxin
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
3
,
pp. 736-755
Persistent link: https://www.econbiz.de/10014486775
Saved in:
4
Differences between robot servers and human servers in brand modernity, brand love and behavioral intentions in the restaurant industry
Kim, Heather Markham
;
Abbas, Jawad
;
Ul Haq, Muhammad Zia
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
7
,
pp. 1774-1788
Persistent link: https://www.econbiz.de/10014315894
Saved in:
5
The effect of mobile device usage on creating text reviews
Park, Keeyeon
;
Kim, Hye-jin
;
Kim, Jong Min
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
4
,
pp. 1011-1029
Persistent link: https://www.econbiz.de/10014285931
Saved in:
6
When do price discounts become attractive? : a study comparing discount strategies on consumer perceptions
Tan, Wee Kheng
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
6
,
pp. 1404-1424
Persistent link: https://www.econbiz.de/10014286056
Saved in:
7
What motivates viewers to purchase recommended products in live streaming? : the moderating role of extroversion–introversion personality
Chang, Chun-Ming
;
Yen, Chiahui
;
Chou, Szu-Yu
;
Lo, Wen-Wan
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
12
,
pp. 2983-3007
Persistent link: https://www.econbiz.de/10014486564
Saved in:
8
Effect of green advertising attitude on collectivist consumer behavior : an integrative approach
Lee, Joseph Lok-Man
;
Liu, Vanessa
;
Cheng, Calvin
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
12
,
pp. 3008-3031
Persistent link: https://www.econbiz.de/10014486567
Saved in:
9
Why the grass is always greener on the other side of the fence? : the research of Chinese consumer xenocentrism: take electronics as an example
Zhang, Yi
;
Zhang, Dongxin
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
12
,
pp. 3052-3068
Persistent link: https://www.econbiz.de/10014486635
Saved in:
10
Do satisfied customers recommend restaurants? : the moderating effect of engagement on social networks on the relationship between satisfaction and eWOM
Chinelato, Flavia Braga
;
Oliveira, Alessandro Silva de
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
11
,
pp. 2765-2784
Persistent link: https://www.econbiz.de/10014430284
Saved in:
11
Zhu, Zhangxiang: Research on the influence of online photograph reviews on tourists' travel intentions : rational and irrational perspectives
Zhu, Zhangxiang
;
Zhang, Xiaoqian
;
Wang, Jing
;
Chen, Sixuan
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
1
,
pp. 17-34
Persistent link: https://www.econbiz.de/10013553029
Saved in:
12
The differential impact of monological and dialogical corporate social responsibility communication strategies on brand trust in the credence goods market
Dai, Wenbin
;
Reich, Allen Z.
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
1
,
pp. 231-248
Persistent link: https://www.econbiz.de/10013553048
Saved in:
13
Examining drivers and outcomes of social media brand engagement
Leckie, Civilai
;
Dwivedi, Abhishek
;
Johnson, Lester W.
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
2
,
pp. 350-367
Persistent link: https://www.econbiz.de/10013163333
Saved in:
14
The effect of consumer group breadth and depth on movie sales : the mediating effect of eWOM-to-viewing ratio
Lee, Jungwon
;
Lee, Yunhye
;
Park, Cheol
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
4
,
pp. 707-738
Persistent link: https://www.econbiz.de/10013163378
Saved in:
15
Assessing word-of-mouth reputation of influencers on B2C live streaming platforms : the role of the characteristics of information source
Wang, Lin
;
Wang, Zhihua
;
Wang, Xiaoying
;
Zhao, Yang
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
7
,
pp. 1544-1570
Persistent link: https://www.econbiz.de/10013391115
Saved in:
16
Influence of social capital on customer's relationship satisfaction in the Pakistani banking industry
Muhammad, Lakhi
;
Mahadi, Batiah
;
Hussin, Nazimah
- In:
Asia Pacific journal of marketing and logistics
29
(
2017
)
5
,
pp. 1036-1054
Persistent link: https://www.econbiz.de/10011796573
Saved in:
17
Impact of service quality and trust on repurchase intentions : the case of Pakistan airline industry
Saleem, Muhammad Abid
;
Zahra, Sadaf
;
Yaseen, Asif
- In:
Asia Pacific journal of marketing and logistics
29
(
2017
)
5
,
pp. 1136-1159
Persistent link: https://www.econbiz.de/10011796585
Saved in:
18
Guerrilla marketing's effects on Gen Y's word-of-mouth intention : a mediation of credibility
Tam Duc Dinh
;
Mai Ngoc Khuong
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
1
,
pp. 4-22
Persistent link: https://www.econbiz.de/10011529157
Saved in:
19
Cultural context in word-of-mouth activity : how consumers respond to monetary incentives in WOM
Tercia, Christiana Yosevina
;
Teichert, Thorsten
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
5
,
pp. 827-840
Persistent link: https://www.econbiz.de/10011616834
Saved in:
20
Word-of-mouth : the use of source expertise in the evaluation of familiar and unfamiliar brands
Lim, Boon Chong
;
Chung, Cindy
- In:
Asia Pacific journal of marketing and logistics
26
(
2014
)
1
,
pp. 39-53
Persistent link: https://www.econbiz.de/10010247526
Saved in:
21
The role of brand orientation in the higher education sector : a student-perceived paradigm
Casidy, Riza
- In:
Asia Pacific journal of marketing and logistics
25
(
2013
)
5
,
pp. 803-820
Persistent link: https://www.econbiz.de/10010228957
Saved in:
22
Predicting young Chinese consumers' mobile viral attitudes, intents and behavior
Yang, Hongwei Chris
;
Liu, Hui
;
Zhou, Liuning
- In:
Asia Pacific journal of marketing and logistics
24
(
2012
)
1
,
pp. 59-77
Persistent link: https://www.econbiz.de/10009492372
Saved in:
23
The influences of electronic word-of-mouth message appeal and message source credibility on brand attitude
Wu, Paul C. S.
;
Wang, Yun-chen
- In:
Asia Pacific journal of marketing and logistics
23
(
2011
)
4
,
pp. 448-472
Persistent link: https://www.econbiz.de/10009382077
Saved in:
24
The effects of regulatory focus and tie strength on word-of-mouth behaviour
Chung, Cindy
;
Tsai, Qianyi
- In:
Asia Pacific journal of marketing and logistics
21
(
2009
)
3
,
pp. 329-341
Persistent link: https://www.econbiz.de/10003883512
Saved in:
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