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~isPartOf:"Marketing letters : a journal of research in marketing"
~subject:"Werbewirkung"
~subject:"Kundenzufriedenheit"
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Search: subject_exact:"Viral marketing"
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Werbewirkung
Kundenzufriedenheit
Viral marketing
24
Virales Marketing
24
Consumer behaviour
18
Konsumentenverhalten
18
Internet marketing
8
Online-Marketing
8
Social Web
8
Social web
8
Internet
5
Online retailing
5
Online-Handel
5
Beziehungsmarketing
3
Customer satisfaction
3
Relationship marketing
3
Word of mouth
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Word-of-mouth
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Advertising effects
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Data Mining
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Data mining
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Personalisierung
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Personalization
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Purchase intent
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Review valence
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Abulaiti, Gulimire
1
Blut, Markus
1
Bosukonda, Narendra
1
Chen, Jie
1
Connan Guesquière, Chantal
1
Enkawa, Takao
1
Fan, Wenjian
1
Fowler, Kendra
1
Frank, Björn
1
Frennea, Carly
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Han, Kyuhong
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Liu, Zunli
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Mittal, Vikas
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Shaik, Muzeeb
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Simon, Françoise
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Sridhar, Shrihari
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Marketing letters : a journal of research in marketing
Journal of retailing and consumer services
45
Journal of business research : JBR
27
International journal of hospitality management
25
Journal of hospitality marketing & management
17
Tourism management : research, policies, practice
17
Journal of travel and tourism marketing
15
Psychology & marketing
14
International journal of contemporary hospitality management
13
Journal of marketing communications
13
Cogent business & management
12
European journal of marketing : EJM
11
Journal of advertising research
11
Journal of promotion management : innovations in planning and applied research
11
International journal of internet marketing and advertising : IJIMA
10
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
10
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
10
The journal of services marketing
10
Journal of electronic commerce research : JECR
9
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
9
Asia Pacific journal of marketing and logistics
8
International journal of advertising : the review of marketing communications
8
International journal of electronic marketing and retailing : IJEMR
7
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
7
International journal of advertising : the quarterly review of marketing communications
6
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
6
Journal of service management
6
Journal of strategic marketing
6
Service business
6
The TQM journal : the international review of organizational improvement
6
The service industries journal
6
Journal of advertising : official publication of the American Academy of Advertising
5
Journal of global marketing
5
Journal of retailing
5
Services marketing quarterly
5
Electronic commerce research
4
International journal of leisure and tourism marketing : IJLTM
4
International journal of retail and distribution management
4
International journal of services and operations management
4
Journal of financial services marketing : JFSM
4
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1
Customer satisfaction, loyalty behaviors, and firm financial performance : what 40 years of research tells us
Mittal, Vikas
;
Han, Kyuhong
;
Frennea, Carly
;
Blut, Markus
; …
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
2
,
pp. 171-187
Persistent link: https://www.econbiz.de/10014333908
Saved in:
2
Effects of linguistic style on persuasiveness of word-of-mouth messages with anonymous vs. identifiable sources
Chen, Jie
;
Fan, Wenjian
;
Wei, Junlong
;
Liu, Zunli
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
4
,
pp. 593-605
Persistent link: https://www.econbiz.de/10013454709
Saved in:
3
Celebrity influence on word of mouth : the interplay of power states and power expectations
Thomas, Veronica L.
;
Fowler, Kendra
;
Saenger, Christina
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
1
,
pp. 105-120
Persistent link: https://www.econbiz.de/10012229427
Saved in:
4
The relative impact of gratitude and transactional satisfaction on post-complaint consumer response
Simon, Françoise
;
Tossan, Vesselina
;
Connan …
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
2
,
pp. 153-164
Persistent link: https://www.econbiz.de/10011339364
Saved in:
5
What characterizes Chinese consumer behavior? : a cross-industry analysis of the Chinese diaspora in Japan
Frank, Björn
;
Abulaiti, Gulimire
;
Enkawa, Takao
- In:
Marketing letters : a journal of research in marketing
23
(
2012
)
3
,
pp. 683-700
Persistent link: https://www.econbiz.de/10009579979
Saved in:
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