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~person:"Donthu, Naveen"
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Search: subject_exact:"Viral marketing"
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Viral marketing
6
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Consumer behaviour
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Bayes-Statistik
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Branding
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Business-to-business
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Donthu, Naveen
Law, Chun Hung Roberts
18
Berger, Jonah
16
Filieri, Raffaele
16
Loureiro, Sandra Maria Correia
14
Mariani, Marcello M.
12
Tan, Yong
12
Dwivedi, Yogesh Kumar
11
East, Robert
11
Law, Rob
11
Liu, Yong
11
Balaji, M. S.
10
Bilgihan, Anil
10
Duan, Wenjing
10
Kim, Jong Min
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Li, Hengyun
10
Mayzlin, Dina
10
Pelsmacker, Patrick de
10
Bigné Alcañiz, J. Enrique
9
Dens, Nathalie
9
Gopinath, Shyam
9
Jayawardhena, Chanaka
9
Karjaluoto, Heikki
9
Pavlou, Paul A.
9
Peres, Renana
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Ranaweera, Chatura
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Romaniuk, Jenni
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Scott, David Meerman
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Stephen, Andrew T.
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Usman, Osly
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Verlegh, Peeter
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Xie, Karen L.
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Ye, Qiang
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Yin, Dezhi
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Zhang, Han
9
Akram, Umair
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Chu, Shu-Chuan
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Journal of business research : JBR
2
Handbook of research on new product development
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of electronic marketing and retailing : IJEMR
1
Journal of marketing research : JMR
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ECONIS (ZBW)
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1
Mapping the electronic word-of-mouth (eWOM) research : a systematic review and bibliometric analysis
Donthu, Naveen
;
Kumar, Satish
;
Pandey, Neeraj
;
Pandey, …
- In:
Journal of business research : JBR
135
(
2021
),
pp. 758-773
Persistent link: https://www.econbiz.de/10012648016
Saved in:
2
Capturing dynamics in the value for brand recommendations from word-of-mouth conversations
Luo, Anita
;
Baker, Andrew M.
;
Donthu, Naveen
- In:
Journal of business research : JBR
104
(
2019
),
pp. 247-260
Persistent link: https://www.econbiz.de/10012105018
Saved in:
3
Word-of-mouth processes in marketing new products : recent research and future opportunities
Baker, Andrew M.
;
Donthu, Naveen
- In:
Handbook of research on new product development
,
(pp. 313-335)
.
2019
Persistent link: https://www.econbiz.de/10012125143
Saved in:
4
What messages to post? Evaluating the popularity of social media communications in business versus consumer markets
Swani, Kunal
;
Milne, George R.
;
Brown, Brian P.
;
Assaf, …
- In:
Industrial marketing management : the international …
62
(
2017
),
pp. 77-87
Persistent link: https://www.econbiz.de/10011707068
Saved in:
5
Investigating how word-of-mouth conversations about brands influence purchase and retransmission intentions
Baker, Andrew M.
;
Donthu, Naveen
;
Kumar, V.
- In:
Journal of marketing research : JMR
53
(
2016
)
2
,
pp. 225-239
Persistent link: https://www.econbiz.de/10011485337
Saved in:
6
The usefulness of online reviews in financial services
Guillory, Monica D.
;
Lohtia, Ritu
;
Donthu, Naveen
- In:
International journal of electronic marketing and …
7
(
2016
)
1
,
pp. 66-90
Persistent link: https://www.econbiz.de/10011595029
Saved in:
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