//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Swanson, Scott R."
~person:"Dwivedi, Yogesh Kumar"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Viral marketing"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Viral marketing
17
Virales Marketing
17
Consumer behaviour
11
Konsumentenverhalten
11
Social Web
7
Social web
7
Internet marketing
6
Online-Marketing
6
Beziehungsmarketing
4
Confidence
4
Relationship marketing
4
Vertrauen
4
Customer satisfaction
3
Dienstleistungsqualität
3
Kundenzufriedenheit
3
Online retailing
3
Online-Handel
3
Service quality
3
Credibility
2
Data Mining
2
Data mining
2
Emotion
2
Glaubwürdigkeit
2
Helpfulness
2
Meta-Analyse
2
Meta-analysis
2
Online review
2
Personalisierung
2
Personalization
2
Tourism industry
2
Tourismuswirtschaft
2
USA
2
United States
2
Word-of-mouth
2
eWOM
2
AI-enabled services
1
Advertisement value
1
Advertising
1
Advertising effects
1
Artificial intelligence
1
more ...
less ...
Online availability
All
Undetermined
12
Type of publication
All
Article
16
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
16
Aufsatz in Zeitschrift
16
Language
All
English
17
Author
All
Swanson, Scott R.
Dwivedi, Yogesh Kumar
Law, Chun Hung Roberts
17
Berger, Jonah
16
Filieri, Raffaele
15
Loureiro, Sandra Maria Correia
13
Tan, Yong
12
East, Robert
11
Law, Rob
11
Liu, Yong
11
Balaji, M. S.
10
Bilgihan, Anil
10
Duan, Wenjing
10
Kim, Jong Min
10
Li, Hengyun
10
Mariani, Marcello M.
10
Mayzlin, Dina
10
Pelsmacker, Patrick de
10
Bigné Alcañiz, J. Enrique
9
Dens, Nathalie
9
Pavlou, Paul A.
9
Peres, Renana
9
Ranaweera, Chatura
9
Romaniuk, Jenni
9
Scott, David Meerman
9
Stephen, Andrew T.
9
Usman, Osly
9
Verlegh, Peeter
9
Xie, Karen L.
9
Ye, Qiang
9
Yin, Dezhi
9
Zhang, Han
9
Akram, Umair
8
Fan, Weiguo
8
Godes, David
8
Gopinath, Shyam
8
Groeger, Lars
8
Gu, Bin
8
Hu, Nan
8
Jayawardhena, Chanaka
8
Jin, Ginger Zhe
8
more ...
less ...
Institution
All
Springer International Publishing
1
Published in...
All
Journal of retailing and consumer services
5
Journal of business research : JBR
2
Technological forecasting & social change : an international journal
2
International journal of management and marketing research : IJMMR
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of marketing theory and practice
1
Journal of travel and tourism marketing
1
Journal of vacation marketing
1
Managing service quality : MSQ ; an international journal
1
SpringerBriefs in Business
1
The journal of product & brand management
1
more ...
less ...
Source
All
ECONIS (ZBW)
17
Showing
1
-
17
of
17
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Examining the role of consumer motivations to use voice assistants for fashion shopping : the mediating role of awe experience and eWOM
Kautish, Pradeep
;
Purohit, Sonal
;
Filieri, Raffaele
; …
- In:
Technological forecasting & social change : an …
190
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014438459
Saved in:
2
A meta-analysis of antecedents and consequences of eWOM credibility : investigation of moderating role of culture and platform type
Verma, Deepak
;
Dewani, Prem Prakash
;
Behl, Abhishek
; …
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-18
Persistent link: https://www.econbiz.de/10013468632
Saved in:
3
How does involvement build loyalty towards music-streaming platforms? : a multi-analytical SEM-ANN technique
Theadora, Clarissa
;
Amelia, Maria Veronica
;
Tan, Garry …
- In:
The journal of product & brand management
32
(
2023
)
4
,
pp. 645-660
Persistent link: https://www.econbiz.de/10014281363
Saved in:
4
Editorial introduction to the special issue: Social customer journey : behavioural and social implications of a digitally disruptive environment
Akram, Muhammad Shakaib
;
Dwivedi, Yogesh Kumar
; …
- In:
Technological forecasting & social change : an …
185
(
2022
),
pp. 1-4
Persistent link: https://www.econbiz.de/10014239865
Saved in:
5
The impact of online reviews on destination trust and travel intention : the moderating role of online review trustworthiness
Su, LuJun
;
Yang, Qingyue
;
Swanson, Scott R.
;
Chen, Ning
- In:
Journal of vacation marketing
28
(
2022
)
4
,
pp. 406-423
Persistent link: https://www.econbiz.de/10013387783
Saved in:
6
Editorial introduction: advances in theory and practice of digital marketing
Dwivedi, Yogesh Kumar
;
Rana, Nripendra P.
;
Slade, Emma L.
; …
- In:
Journal of retailing and consumer services
53
(
2020
),
pp. 1-4
Persistent link: https://www.econbiz.de/10012171954
Saved in:
7
Perceived helpfulness of eWOM : emotions, fairness and rationality
Ismagilova, Elvira
;
Dwivedi, Yogesh Kumar
;
Slade, Emma
- In:
Journal of retailing and consumer services
53
(
2020
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012171972
Saved in:
8
The effect of characteristics of source credibility on consumer behaviour : a meta-analysis
Ismagilova, Elvira
;
Slade, Emma
;
Rana, Nripendra P.
; …
- In:
Journal of retailing and consumer services
53
(
2020
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012171978
Saved in:
9
Social media marketing : comparative effect of advertisement sources
Shareef, Mahmud Akhter
;
Mukerji, Bhasker
;
Dwivedi, …
- In:
Journal of retailing and consumer services
46
(
2019
),
pp. 58-69
Persistent link: https://www.econbiz.de/10011980784
Saved in:
10
How service quality and outcome confidence drive pre-outcome word-of-mouth
Ifie, Kemefasu
;
Simintiras, Antonis C.
;
Dwivedi, Yogesh …
- In:
Journal of retailing and consumer services
44
(
2018
),
pp. 214-221
Persistent link: https://www.econbiz.de/10011904399
Saved in:
11
Predicting the "helpfulness" of online consumer reviews
Singh, Jyoti Prakash
;
Irani, Seda
;
Rana, Nripendra P.
; …
- In:
Journal of business research : JBR
70
(
2017
),
pp. 346-355
Persistent link: https://www.econbiz.de/10011620505
Saved in:
12
Electronic word of mouth (eWOM) in the marketing context : a state of the art analysis and future directions
Ismagilova, Elvira
;
Dwivedi, Yogesh Kumar
;
Slade, Emma L.
; …
-
2017
Persistent link: https://www.econbiz.de/10014013052
Saved in:
13
Service switching, word-of-mouth and new provider search : a five country exploratory study
Frankel, Robert
;
Swanson, Scott R.
;
Sagan, Mariusz
- In:
International journal of management and marketing …
6
(
2013
)
2
,
pp. 11-20
Persistent link: https://www.econbiz.de/10010195028
Saved in:
14
Delight and outrage in the performing arts : a critical incidence analysis
Swanson, Scott R.
;
Davis, J. Charlene
- In:
Journal of marketing theory and practice
20
(
2012
)
3
,
pp. 263-278
Persistent link: https://www.econbiz.de/10009619157
Saved in:
15
Private and public voice : exploring cultural influence
Swanson, Scott R.
;
Frankel, Robert
;
Sagan, Mariusz
; …
- In:
Managing service quality : MSQ ; an international journal
21
(
2011
)
3
,
pp. 216-239
Persistent link: https://www.econbiz.de/10009232066
Saved in:
16
The effect of recovery locus attributions and service failure severity on word-of-mouth and repurchase behaviors in the hospitality industry
Swanson, Scott R.
;
Hsu, Maxwell K.
- In:
Journal of hospitality & tourism research : JHTR ; the …
35
(
2011
)
4
,
pp. 511-529
Persistent link: https://www.econbiz.de/10009385341
Saved in:
17
Critical incidents in tourism: failure, recovery, custumer switching, and word-of-mouth behaviors
Swanson, Scott R.
;
Hsu, Maxwell K.
- In:
Journal of travel and tourism marketing
26
(
2009
)
2
,
pp. 180-194
Persistent link: https://www.econbiz.de/10003863497
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->