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isPartOf:"International journal of contemporary hospitality management"
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Search: subject_exact:"Viral marketing"
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Viral marketing
45
Virales Marketing
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Consumer behaviour
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Konsumentenverhalten
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Internet marketing
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Online-Marketing
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Social Web
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Chang, Chun-Ming
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Chen, Guofu
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Deng, Qian
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Fu, Tianyu
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Ha, Hong Youl
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Huang, Songshan
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Li, Chi-Hua
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Li, Mimi
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International journal of contemporary hospitality management
Journal of business research : JBR
10
Journal of retailing and consumer services
9
International journal of hospitality management
6
Journal of internet commerce
6
Journal of travel and tourism marketing
6
Tourism management : research, policies, practice
6
Asia Pacific journal of marketing and logistics
5
International journal of electronic marketing and retailing : IJEMR
5
Journal of marketing communications
4
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
3
Cogent business & management
3
International journal of advertising : the review of marketing communications
3
International journal of business information systems : IJBIS
3
International journal of consumer studies
3
International journal of internet marketing and advertising : IJIMA
3
International journal of services technology and management
3
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
3
Journal of hospitality marketing & management
3
Psychology & marketing
3
The international review of retail, distribution and consumer research
3
Tourism review : the official journal of the AIEST
3
Capturing, analyzing, and managing word-of-mouth in the digital marketplace
2
Corporate communications : an international journal
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
2
International journal of e-business research : an official publication of the Information Resources Management Association
2
Journal for global business advancement : JGBA
2
Journal of electronic commerce in organizations : JECO
2
Journal of international consumer marketing
2
Journal of management information systems : JMIS
2
Journal of marketing research
2
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Journal of vacation marketing
2
Pakistan journal of commerce and social sciences
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Simon Business School working paper
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Technological forecasting & social change : an international journal
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The journal of product & brand management
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ECONIS (ZBW)
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1
Impact of green marketing on peer-to-peer accommodation platform users' repurchase intention and positive word-of-mouth : mediation of trust and consumer identification
Huang, Songshan
;
Qu, Hua
;
Wang, Xuequn
- In:
International journal of contemporary hospitality management
36
(
2024
)
3
,
pp. 691-712
Persistent link: https://www.econbiz.de/10014483762
Saved in:
2
Examining tour guide humor as a driver of tourists' positive word of mouth : a comprehensive mediation model
Fu, Tianyu
;
Li, Shuhao
;
Xu, Jie
;
Liu, Min
;
Chen, Guofu
- In:
International journal of contemporary hospitality management
35
(
2023
)
5
,
pp. 1824-1843
Persistent link: https://www.econbiz.de/10014280896
Saved in:
3
Perceived price and trustworthiness of online reviews : different levels of promotion and customer type
Pan, Huifeng
;
Liu, Zhiqiang
;
Ha, Hong Youl
- In:
International journal of contemporary hospitality management
34
(
2022
)
10
,
pp. 3834-3854
Persistent link: https://www.econbiz.de/10013413105
Saved in:
4
Sharing information now vs later : the effect of temporal contiguity cue and power on consumer response toward online reviews
Wu, Luorong
;
Shen, Han
;
Li, Mimi
;
Deng, Qian
- In:
International journal of contemporary hospitality management
29
(
2017
)
2
,
pp. 648-668
Persistent link: https://www.econbiz.de/10011687632
Saved in:
5
The influence of trust and perceived playfulness on the relationship commitment of hospitality online social network-moderating effects of gender
Li, Chi-Hua
;
Chang, Chun-Ming
- In:
International journal of contemporary hospitality management
28
(
2016
)
5
,
pp. 924-944
Persistent link: https://www.econbiz.de/10011584042
Saved in:
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