//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Deutschland"
~subject:"Online-Handel"
~isPartOf:"Journal of the Academy of Marketing Science"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Virtual community"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Deutschland
Online-Handel
Social Web
39
Social web
39
Consumer behaviour
25
Konsumentenverhalten
25
Internet marketing
21
Online-Marketing
21
Beziehungsmarketing
13
Relationship marketing
13
Social media
11
Viral marketing
11
Virales Marketing
11
Brand management
9
Markenführung
9
Marketing management
7
Marketingmanagement
7
Online retailing
7
E-commerce
5
Electronic Commerce
5
Brand image
4
Lieferantenmanagement
4
Markenimage
4
Supplier relationship management
4
B-to-B-Marketing
3
Business-to-business marketing
3
Customer engagement
3
Digital marketing
3
Digital platform
3
Digitale Plattform
3
Salespeople
3
Social network
3
Social relations
3
Soziale Beziehungen
3
Soziales Netzwerk
3
Twitter
3
Verkaufspersonal
3
Advertising effects
2
Brand
2
Competition
2
Consumer journey
2
more ...
less ...
Online availability
All
Undetermined
6
Type of publication
All
Article
7
Type of publication (narrower categories)
All
Article in journal
7
Aufsatz in Zeitschrift
7
Language
All
English
7
Author
All
Adjei, Mavis T.
1
Babin, Barry J.
1
Chandrasekaran, Deepa
1
Dahl, Darren W.
1
Griffith, Denni Arli
1
Gu, Flora Fang
1
Hanson, Sara
1
Herter, Márcia Maurer
1
Jiang, Lan
1
Kozlenkova, Irina V.
1
Ladeira, Wagner Junior
1
Leung, Fine F.
1
Narus, James A.
1
Noble, Charles H.
1
Noble, Stephanie M.
1
Palmatier, Robert W.
1
Pinto, Diego Costa
1
Roehm, Michelle L.
1
Sampaio, Claudio Hoffmann
1
Santini, Fernando de Oliveira
1
Sihi, Debika
1
Srinivasan, Raji
1
Steinhoff, Lena
1
Steward, Michelle D.
1
Weaven, Scott
1
more ...
less ...
Published in...
All
Journal of the Academy of Marketing Science
Journal of retailing and consumer services
50
Journal of business research : JBR
44
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
28
Journal of management information systems : JMIS
28
SpringerLink / Bücher
27
Information systems research : ISR
25
Technological forecasting & social change : an international journal
24
Electronic commerce research
22
International journal of hospitality management
20
International journal of business information systems : IJBIS
18
International journal of electronic marketing and retailing : IJEMR
18
International journal of electronic commerce : IJEC
16
International journal of internet marketing and advertising : IJIMA
16
Journal of electronic commerce research : JECR
16
HMD : Praxis der Wirtschaftsinformatik
14
Journal of internet commerce
13
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
13
Springer eBook Collection
13
Management science : journal of the Institute for Operations Research and the Management Sciences
12
Electronic markets : EM ; the international journal of electronic commerce and business media
11
International journal of contemporary hospitality management
11
Digital Public Affairs : Social Media für Unternehmen, Verbände und Politik
10
Electronic commerce research and applications
10
Social Branding : Strategien - Praxisbeispiele - Perspektiven
10
International journal of e-business research : an official publication of the Information Resources Management Association
9
Tourism management : research, policies, practice
9
Community-Marketing : wie Unternehmen in sozialen Netzwerken Werte schaffen
8
Journal of marketing
8
Virtual enterprises, communities & social networks : Workshop GeNeMe '11 - Gemeinschaften in Neuen Medien, TU Dresden, 07./08.09.2011 ; [eingebunden in die Gesamttagung "Wissens-Gemeinschaften 2011"]
8
Web 2.0 und soziale Netzwerke - Risiko oder strategische Chance? : Handlungsoptionen für die Zukunftsperspektive von Kreditinstituten
8
Asia Pacific journal of marketing and logistics
7
CSR und Social Media : unternehmerische Verantwortung in sozialen Medien wirkungsvoll vermitteln
7
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
7
Journal of organizational computing and electronic commerce
7
Journal of strategic marketing
7
Journal of travel and tourism marketing
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
Electronic markets : the international journal on networked business
6
Global business review
6
more ...
less ...
Source
All
ECONIS (ZBW)
7
Showing
1
-
7
of
7
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Online influencer marketing
Leung, Fine F.
;
Gu, Flora Fang
;
Palmatier, Robert W.
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
2
,
pp. 226-251
Persistent link: https://www.econbiz.de/10012819752
Saved in:
2
Customer engagement in social media : a framework and meta-analysis
Santini, Fernando de Oliveira
;
Ladeira, Wagner Junior
; …
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
6
,
pp. 1211-1228
Persistent link: https://www.econbiz.de/10012386915
Saved in:
3
Enhancing consumer engagement in an online brand community via user reputation signals : a multi-method analysis
Hanson, Sara
;
Jiang, Lan
;
Dahl, Darren W.
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
2
,
pp. 349-367
Persistent link: https://www.econbiz.de/10012022592
Saved in:
4
Online relationship marketing
Steinhoff, Lena
;
Griffith, Denni Arli
;
Weaven, Scott
; …
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
3
,
pp. 369-393
Persistent link: https://www.econbiz.de/10012107007
Saved in:
5
Effects of offline ad content on online brand search : insights from super bowl advertising
Chandrasekaran, Deepa
;
Srinivasan, Raji
;
Sihi, Debika
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
3
,
pp. 403-430
Persistent link: https://www.econbiz.de/10011879695
Saved in:
6
An exploratory study of business-to-business online customer reviews : external online professional communities and internal vendor scorecards
Steward, Michelle D.
;
Narus, James A.
;
Roehm, Michelle L.
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
2
,
pp. 173-189
Persistent link: https://www.econbiz.de/10011844765
Saved in:
7
The influence of C2C communications in online brand communities on customer purchase behavior
Adjei, Mavis T.
;
Noble, Stephanie M.
;
Noble, Charles H.
- In:
Journal of the Academy of Marketing Science
38
(
2010
)
5
,
pp. 634-653
Persistent link: https://www.econbiz.de/10008747764
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->