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~subject:"Kundenintegration"
~subject:"Markenimage"
~person:"Kamboj, Shampy"
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Kundenintegration
Markenimage
Social Web
8
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8
Beziehungsmarketing
6
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6
Consumer behaviour
5
Konsumentenverhalten
5
Brand management
4
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4
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social media
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Kamboj, Shampy
Füller, Johann
11
Brem, Alexander
10
Hajli, Nick
9
Loureiro, Sandra Maria Correia
8
Harrigan, Paul
7
Hollebeek, Linda D.
7
Kucharska, Wioleta
7
Ranfagni, Silvia
7
Schivinski, Bruno
7
Becker, Kip
6
Bilgram, Volker
6
Rahman, Zillur
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Rita, Paulo
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Usman, Osly
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5
Cova, Bernard
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Dahl, Darren W.
5
Herstatt, Cornelius
5
Kumar, Jitender
5
Leimeister, Jan Marco
5
Nambisan, Satish
5
Nobre, Helena
5
Shin, Hakseung
5
Verlegh, Peeter
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Voigt, Kai-Ingo
5
Wallace, Elaine
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Albuquerque, Paulo
4
Aslam, Wajeeha
4
Bang, Nguyen
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Bretschneider, Ulrich
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Brexendorf, Tim Oliver
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Brodie, Roderick J.
4
Bruhn, Manfred
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Burmann, Christoph
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Chatow, Udi
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Cheung, Man Lai
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Divakaran, Pradeep Kumar Ponnamma
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International journal of consumer studies
1
International journal of emerging markets
1
International journal of information systems in the service sector : IJISSS ; an official publication of the Information Resources Management Association
1
Journal of global marketing
1
Qualitative market research : an international journal
1
The journal of brand management : an international journal
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ECONIS (ZBW)
6
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1
Dark side of consumer-brand relationships : a brand hate perspective in anti-brand social media communities
Kamboj, Shampy
;
Sharma, Manika
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 245-267
Persistent link: https://www.econbiz.de/10014390285
Saved in:
2
Customer participation in service innovation using SNS smartphone apps : an investigation of the Indian hotel service industry
Sarmah, Bijoylaxmi
;
Shukla, Yupal
;
Chatterjee, Ravi
; …
- In:
International journal of emerging markets
18
(
2023
)
9
,
pp. 2971-2992
Persistent link: https://www.econbiz.de/10014451774
Saved in:
3
Social media adoption behaviour : consumer innovativeness and participation intention
Kamboj, Shampy
;
Sharma, Manika
- In:
International journal of consumer studies
47
(
2023
)
2
,
pp. 523-544
Persistent link: https://www.econbiz.de/10014250591
Saved in:
4
Understanding customer participtation in online brand communities : literature review and future research agenda
Kamboj, Shampy
;
Rahman, Zillur
- In:
Qualitative market research : an international journal
20
(
2017
)
3
,
pp. 306-334
Persistent link: https://www.econbiz.de/10011748655
Saved in:
5
The influence of user participation in social media-based brand comunities on brand loyalty : age and gender as moderators
Kamboj, Shampy
;
Rahman, Zillur
- In:
The journal of brand management : an international journal
23
(
2016
)
6
,
pp. 679-700
Persistent link: https://www.econbiz.de/10011625274
Saved in:
6
Impact of social CRM capabilities on firm performance : examining the mediating role of co-created customer experience
Kamboj, Shampy
;
Yadav, Mayank
;
Rahman, Zillur
;
Goyal, …
- In:
International journal of information systems in the …
8
(
2016
)
4
,
pp. 1-16
Persistent link: https://www.econbiz.de/10011584132
Saved in:
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