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person:"Holtbrügge, Dirk"
~person:"Meißner, Martin"
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Search: subject_exact:"Virtuelle Umgebung"
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Virtual reality
11
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11
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6
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Holtbrügge, Dirk
Meißner, Martin
Castronova, Edward
24
Jung, Timothy
14
Loureiro, Sandra Maria Correia
13
Dieck, M. Claudia tom
12
Rauschnabel, Philipp A.
9
Barnes, Stuart J.
8
Flavián Blanco, Carlos
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Ruyter, Ko de
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Haruvy, Ernan
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Ibáñez-Sánchez, Sergio
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Leimeister, Jan Marco
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Orús, Carlos
6
Pantano, Eleonora
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Schenk, Michael
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Vartiainen, Matti
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Wood, Natalie T.
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5
Heller, Jonas
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Innocenti, Alessandro
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Kaluza, Bernd
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Lehdonvirta, Vili
5
McLean, Graeme J.
5
Pannicke, Danny
5
Papagiannidis, Savvas
5
Rao, N. Raghavendra
5
Reiß, Michael
5
Scholz, Christian
5
Ale Ebrahim, Nader
4
Baier, Daniel
4
Barhorst, Jennifer Brannon
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Bauer, Hans H.
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ECONIS (ZBW)
11
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1
Beyond the gimmick : how affective responses drive brand attitudes and intentions in augmented reality marketing
Zanger, Vera
;
Meißner, Martin
;
Rauschnabel, Philipp A.
- In:
Psychology & marketing
39
(
2022
)
7
,
pp. 1285-1301
Persistent link: https://www.econbiz.de/10013280095
Saved in:
2
Bridging distance through zooming? : the use of virtual assignments in multinational corporations
Wicht, Luisa
;
Holtbrügge, Dirk
- In:
Journal of global mobility : the home of expatriate …
11
(
2023
)
2
,
pp. 179-199
Persistent link: https://www.econbiz.de/10014311567
Saved in:
3
How virtual reality affects consumer choice
Meißner, Martin
;
Pfeiffer, Jella
;
Peukert, Christian
; …
- In:
Journal of business research : JBR
117
(
2020
),
pp. 219-231
Persistent link: https://www.econbiz.de/10012285933
Saved in:
4
Eye-tracking-based classification of information search behavior using machine learning : evidence from experiments in physical shops and virtual reality shopping environments
Pfeiffer, Jella
;
Pfeiffer, Thies
;
Meißner, Martin
; …
- In:
Information systems research : ISR
31
(
2020
)
3
,
pp. 675-691
Persistent link: https://www.econbiz.de/10012298119
Saved in:
5
Combining virtual reality and mobile eye tracking to provide a naturalistic experimental environment for shopper research
Meißner, Martin
;
Pfeiffer, Jella
;
Pfeiffer, Thies
; …
- In:
Journal of business research : JBR
100
(
2019
),
pp. 445-458
Persistent link: https://www.econbiz.de/10012023989
Saved in:
6
Shopping in virtual reality stores : the influence of immersion on system adoption
Peukert, Christian
;
Pfeiffer, Jella
;
Meißner, Martin
; …
- In:
Journal of management information systems : JMIS
36
(
2019
)
3
,
pp. 755-788
Persistent link: https://www.econbiz.de/10012198616
Saved in:
7
Remote control of foreign subsidiaries : a transaction cost analysis of virtual expatriation
Holtbrügge, Dirk
;
Schillo, Katrin
- In:
European journal of international management : EJIM
7
(
2013
)
6
,
pp. 623-645
Persistent link: https://www.econbiz.de/10010399576
Saved in:
8
Virtuelle Auslandsentsendungen : konzeptionelle Grundlagen, Anwendungsbeispiele und Bewertung
Holtbrügge, Dirk
;
Schillo, Katrin
- In:
Remote Services : neue Formen der Internationalisierung …
,
(pp. 27-37)
.
2007
Persistent link: https://www.econbiz.de/10003495729
Saved in:
9
Problemfelder virtueller Auslandsentsendungen : Ergebnisse einer empirischen Studie
Grundgreif, Daniel
;
Holtbrügge, Dirk
;
Schillo, Katrin
- In:
Remote Services : neue Formen der Internationalisierung …
,
(pp. 41-65)
.
2007
Persistent link: https://www.econbiz.de/10003495734
Saved in:
10
Remote Services : Neue Formen der Internationalisierung von Dienstleistungen
Holtbrügge, Dirk
(
contributor
); …
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10013515462
Saved in:
11
Remote Services : neue Formen der Internationalisierung von Dienstleistungen
Holtbrügge, Dirk
(
ed.
);
Holzmüller, Hartmut H.
(
ed.
); …
-
2007
-
1. Auflage
Persistent link: https://www.econbiz.de/10014006348
Saved in:
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