Creusen, Mariëlle E.H.; Veryzer, Robert W.; … - In: European Journal of Marketing 44 (2010) 9/10, pp. 1437-1452
Purpose – Product design is an important marketing variable. Most literature about consumer preference for product design focuses on aesthetic product value. However, the appearance of a product also influences consumer perception of functionalities, quality, and ease of use. This paper...