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Visual perception
5
Visuelle Wahrnehmung
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2
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Psychology & marketing
Journal of business research : JBR
19
Journal of consumer research : JCR ; an interdisciplinary bimonthly
13
Journal of behavioral decision making
12
Journal of retailing and consumer services
8
The psychology of design : creating consumer appeal ; [an interdisciplinary conference held in May 2014 in Ann Arbor on the subject of "the Psychology of Design" ; the 33rd Annual Advertising and Consumer Psychology (ACP) Conference of the Society for Consumer Psychology]
8
Eye Tracking in der Sport- und Veranstaltungsbranche
7
Industrial Robot: An International Journal
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Journal of advertising : official publication of the American Academy of Advertising
4
HEC Paris research paper series
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Implementation strategies for improving diversity in organizations
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International journal of management practice : IJMP
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International journal of product development : IJPD
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Journal of agricultural & food industrial organization
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Moderne Methoden der Marktforschung : Kunden besser verstehen
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ECONIS (ZBW)
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1
The effect of stylistic product information on consumers' aesthetic responses
Schnurr, Benedikt
;
Sauer, Nicola E.
- In:
Psychology & marketing
33
(
2016
)
3
,
pp. 165-176
Persistent link: https://www.econbiz.de/10011448930
Saved in:
2
Effects of lightness-location congruency on consumers' purchase decision making
Sunaga, Tsutomu
;
Park, Jaewoo
;
Spence, Charles
- In:
Psychology & marketing
33
(
2016
)
11
,
pp. 934-950
Persistent link: https://www.econbiz.de/10011602977
Saved in:
3
Brand communication success in online consumption communities : an experimental analysis of the effects of communication style and brand pictorial representation
Steinmann, Sascha
;
Mau, Gunnar
;
Schramm-Klein, Hanna
- In:
Psychology & marketing
32
(
2015
)
3
,
pp. 356-371
Persistent link: https://www.econbiz.de/10010527152
Saved in:
4
How visual brand identity shapes consumer response
Phillips, Barbara J.
;
McQuarrie, Edward F.
;
Griffin, W. …
- In:
Psychology & marketing
31
(
2014
)
3
,
pp. 225-236
Persistent link: https://www.econbiz.de/10010341740
Saved in:
5
Breaking through complexity : visual and conceptual dimensions in logo evaluation across exposures
Miceli, Gaetano
;
Scopelliti, Irene
;
Raimondo, Maria …
- In:
Psychology & marketing
31
(
2014
)
10
,
pp. 886-899
Persistent link: https://www.econbiz.de/10010484316
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