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isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
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Advertising effects
4
Visual perception
4
Visuelle Wahrnehmung
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Werbewirkung
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Fernsehwerbung
2
Television advertising
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Boerman, Sophie C.
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Journal of advertising : official publication of the American Academy of Advertising
Journal of business research : JBR
18
Journal of consumer research : JCR ; an interdisciplinary bimonthly
13
Journal of behavioral decision making
12
Journal of retailing and consumer services
8
The psychology of design : creating consumer appeal ; [an interdisciplinary conference held in May 2014 in Ann Arbor on the subject of "the Psychology of Design" ; the 33rd Annual Advertising and Consumer Psychology (ACP) Conference of the Society for Consumer Psychology]
8
Eye Tracking in der Sport- und Veranstaltungsbranche
7
Psychology & marketing
5
HEC Paris research paper series
3
International journal of advertising : the review of marketing communications
3
Journal of advertising research
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SpringerLink / Bücher
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Behavioral research in accounting
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Europäische Hochschulschriften / 5
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Forschungs-/Entwicklungs-/Innovations-Management
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Foundations and trends in marketing : FTMKT
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Implementation strategies for improving diversity in organizations
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Innovatives Markenmanagement
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Journal of agricultural & food industrial organization
2
Journal of marketing research
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Journal of marketing research : JMR
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Journal of marketing theory and practice : JMTP
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Journal of nonprofit & public sector marketing
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Journal of vacation marketing
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Laboratorio sociologico / Manualistica, didattica, divulgazione
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Mannheimer Beiträge zur Betriebswirtschaftslehre
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Moderne Methoden der Marktforschung : Kunden besser verstehen
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Notes and reports in computer science and applied mathematics
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Reihe: Kundenorientierte Unternehmensführung
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Research
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Schriftenreihe Handel und Marketing
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Schriftenreihe der Bundesanstalt für Arbeitsschutz / Forschung
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Springer eBook Collection
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Springer-Gabler Research
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Tourism on the verge
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Visual marketing : from attention to action ; [outgrowth of the Visual Marketing Conference that was organized at the University of Michigan in May 2005]
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Agricultural economics : the journal of the International Association of Agricultural Economists
1
American economic journal : a journal of the American Economic Association
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Anglistik & Englischunterricht : a & e
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ECONIS (ZBW)
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Program-ad matching and television ad effectiveness : a reinquiry using facial tracking software
Bellman, Steven
;
Wooley, Brooke
;
Varan, Duane
- In:
Journal of advertising : official publication of the …
45
(
2016
)
1
,
pp. 72-77
Persistent link: https://www.econbiz.de/10011453869
Saved in:
2
Did you get it? : factors influencing subjective comprehension of visual metaphors in advertising
Mohanty, Praggyan Pam
;
Ratneshwar, Srinivasan
- In:
Journal of advertising : official publication of the …
44
(
2015
)
3
,
pp. 232-242
Persistent link: https://www.econbiz.de/10011313249
Saved in:
3
Using eye tracking to understand the effects of brand placement disclosure types in television programs
Boerman, Sophie C.
;
Reijmersdal, Eva A. van
;
Neijens, …
- In:
Journal of advertising : official publication of the …
44
(
2015
)
3
,
pp. 196-207
Persistent link: https://www.econbiz.de/10011313252
Saved in:
4
Finding the tipping point : visual metaphor and conceptual complexity in advertising
Mulken, Margot van
;
Hooft, Andreu van
;
Nederstigt, Ulrike
- In:
Journal of advertising : official publication of the …
43
(
2014
)
4
,
pp. 333-343
Persistent link: https://www.econbiz.de/10010470002
Saved in:
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