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person:"Weber, Martin"
~person:"Wiedmann, Klaus-Peter"
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Search: subject_exact:"Wahrnehmungspsychologie"
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Perception
16
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Weber, Martin
Wiedmann, Klaus-Peter
Wolfers, Justin
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18
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16
Kiesewetter, Dirk
16
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7
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Sonderforschungsbereich 504, Rationalitätskonzepte, Entscheidungsverhalten und Ökonomische Modellierung
4
Discussion paper / Centre for Economic Policy Research
2
Luxury marketing : a challenge for theory and practice
2
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ECONIS (ZBW)
16
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1
The implicit sensory association test (ISAT) : a measurement approach for sensory perception
Haase, Janina
;
Wiedmann, Klaus-Peter
- In:
Journal of business research : JBR
109
(
2020
),
pp. 236-245
Persistent link: https://www.econbiz.de/10012238054
Saved in:
2
Sensory imagery in advertising : how the senses affect perceived product design and consumer attitude
Haase, Janina
;
Wiedmann, Klaus-Peter
;
Bettels, Jannick
- In:
Journal of marketing communications
26
(
2020
)
5
,
pp. 475-487
Persistent link: https://www.econbiz.de/10012263505
Saved in:
3
Multisensory product design : an eye-tracking experiment on driving safety and product evaluation
Wiedmann, Klaus-Peter
;
Haase, Janina
;
Bettels, Jannick
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
64
(
2018
)
4
,
pp. 6-13
Persistent link: https://www.econbiz.de/10011961755
Saved in:
4
The sensory perception item set (SPI) : an exploratory effort to develop a holistic scale for sensory marketing
Haase, Janina
;
Wiedmann, Klaus-Peter
- In:
Psychology & marketing
35
(
2018
)
10
,
pp. 727-739
Persistent link: https://www.econbiz.de/10011970121
Saved in:
5
The perception of dependence and investment decisions
Ungeheuer, Michael
;
Weber, Martin
-
2016
Persistent link: https://www.econbiz.de/10011482230
Saved in:
6
The perception of defendence, investment decisions, and stock prices
Ungeheuer, Michael
;
Weber, Martin
-
2016
Persistent link: https://www.econbiz.de/10011571214
Saved in:
7
Managing the value of luxury : the effect of brand luxury perception on brand strength
Hennigs, Nadine
;
Wiedmann, Klaus-Peter
;
Schmidt, Steffen
; …
- In:
Luxury marketing : a challenge for theory and practice
,
(pp. 341-357)
.
2013
Persistent link: https://www.econbiz.de/10009667668
Saved in:
8
An intercultural comparison of the perception of luxury by young consumers
Godey, Bruno
;
Pederzoli, Daniele
;
Aiello, Gaetano
; …
- In:
Luxury marketing : a challenge for theory and practice
,
(pp. 57-76)
.
2013
Persistent link: https://www.econbiz.de/10009667684
Saved in:
9
A cross-cultural exploratory content analysis of the perception of luxury from six countries
Godey, Bruno
;
Pederzoli, Daniele
;
Aiello, Gaetano
; …
- In:
The journal of product & brand management
22
(
2013
)
3
,
pp. 229-237
Persistent link: https://www.econbiz.de/10009769828
Saved in:
10
Multisensuale Gestaltungsansätze des Customer Experience Managements im Dienstleistungsmarketing
Wiedmann, Klaus-Peter
;
Hennigs, Nadine
;
Klarmann, Christiane
- In:
Customer Experience : Forum Dienstleistungsmanagement
,
(pp. 331-346)
.
2012
Persistent link: https://www.econbiz.de/10009550657
Saved in:
11
Corporate social capital as essential driver of corporate identity : impact upon stakeholder perceptions and transfer to related behaviour
Wiedmann, Klaus-Peter
;
Hennigs, Nadine
;
Seegebarth, Barbara
- In:
Journal for global business advancement : JGBA
3
(
2010
)
2
,
pp. 112-132
Persistent link: https://www.econbiz.de/10003996270
Saved in:
12
Why inexperienced investors do not learn : they do not know their past portfolio performance
Glaser, Markus
;
Weber, Martin
- In:
Finance research letters
4
(
2007
)
4
,
pp. 203-216
Persistent link: https://www.econbiz.de/10003702496
Saved in:
13
Determinants of risk taking behavior : the role of risk attitudes, risk perceptions and beliefs
Nosić, Alen
-
2007
Persistent link: https://www.econbiz.de/10013443368
Saved in:
14
Why inexperienced investors do not learn : they do not know their past portfolio performance
Glaser, Markus
-
2007
Persistent link: https://www.econbiz.de/10013443391
Saved in:
15
Communication asset risk : how the format of historic volatility information affects risk perception and investment decisions
Siebenmorgen, Niklas
;
Weber, Elke U.
;
Weber, Martin
-
2000
Persistent link: https://www.econbiz.de/10001523176
Saved in:
16
Der "Overconfidence Bias" und seine Konsequenzen in Finanzmärkten
Laschke, Andreas
-
1999
Persistent link: https://www.econbiz.de/10013442955
Saved in:
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