//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of consumer research : JCR ; an interdisciplinary bimonthly"
~isPartOf:"Hamburger Schriften zur Marketingforschung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Warengruppenmanagement"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Category Management
7
Category management
7
Competitive strategy
3
Computer-aided logistics
3
Consumer behaviour
3
ECR <Management>
3
Efficient Consumer Response
3
Efficient consumer response
3
Erfolgsfaktor
3
IT-gestützte Logistik
3
Konsumentenverhalten
3
Success factor
3
Theorie
3
Theory
3
Wettbewerbsstrategie
3
Deutschland
2
Germany
2
Lieferkette
2
Supply chain
2
Beziehungsmarketing
1
Brand management
1
Customer satisfaction
1
Handel
1
Industrie
1
Kundenzufriedenheit
1
Learning psychology
1
Lernpsychologie
1
Lieferantenmanagement
1
Manufacturing industries
1
Markenführung
1
Relationship marketing
1
Supplier relationship management
1
Target group
1
Trade
1
USA
1
United States
1
Zielgruppe
1
more ...
less ...
Type of publication
All
Article
4
Book / Working Paper
3
Type of publication (narrower categories)
All
Article in journal
4
Aufsatz in Zeitschrift
4
Hochschulschrift
3
Thesis
3
Language
All
English
4
German
3
Author
All
Seifert, Dirk
3
Chattopadhyay, Amitava
1
Katona, Zsolt
1
Lajos, Joseph
1
Mishra, Arul
1
Nam, Myungwoo
1
Poynor, Cait
1
Sternthal, Brian
1
Sárváry, Miklós
1
Wood, Stacy
1
more ...
less ...
Published in...
All
Journal of consumer research : JCR ; an interdisciplinary bimonthly
Hamburger Schriften zur Marketingforschung
Journal of retailing
14
Journal of retailing and consumer services
9
Handelsforschung
8
Journal of marketing
8
Journal of marketing research : JMR
8
Vertikales Marketing und Markenführung im Zeichen von Category-Management
8
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
Retail supply chain management : quantitative models and empirical studies
7
SpringerLink / Bücher
7
The international review of retail, distribution and consumer research
7
Industrial marketing management : the international journal for industrial and high-tech firms
5
Marktstrategische Veränderungen in der Hersteller-Handels-Dyade
5
ERIM report series research in management
4
Gabler Edition Wissenschaft
4
Handbuch Handel : Strategien - Perspektiven - internationaler Wettbewerb
4
Handel im Fokus : aus dem Instituts für Handelsforschung an der Universität zu Köln
4
International journal of retail & distribution management
4
Harvard-Business-Manager : das Wissen der Besten
3
Jahrbuch der Absatz- und Verbrauchsforschung
3
Journal of business research : JBR
3
Management science : journal of the Institute for Operations Research and the Management Sciences
3
Marketing : ZFP ; journal of research and management
3
Marketing letters : a journal of research in marketing
3
Arbeitspapiere des Lehrstuhls für Marketing und Handel an der Universität GH Essen
2
Asia Pacific journal of marketing and logistics
2
Collaborative customer relationship management : taking CRM to the next level; with 7 tables
2
Commercio : rivista di economia e politica commerciale
2
Controlling im Handel : innovative Ansätze und Praxisbeispiele
2
Facetten des Konsumenten- und Käuferverhaltens in Theorie und Praxis
2
Faculty research papers / The Fuqua School of Business, Duke University
2
GfK marketing intelligence review : Marketingforschung für die Praxis
2
Göttinger Handelswissenschaftliche Schriften e.V. : GHS
2
Handbuch Produktmanagement : Strategieentwicklung - Produktplanung - Organisation - Kontrolle
2
Industrial and corporate change
2
Journal of marketing management : MM
2
Journal of the Operational Research Society : OR
2
Kompetenzen für Supply Chain Manager : mit 8 Tabellen
2
Manufacturing & service operations management : M & SOM
2
more ...
less ...
Source
All
ECONIS (ZBW)
7
Showing
1
-
7
of
7
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Smart subcategories : how assortment formats influence consumer learning and satisfaction
Poynor, Cait
;
Wood, Stacy
- In:
Journal of consumer research : JCR ; an …
37
(
2010/11
)
1
,
pp. 159-175
Persistent link: https://www.econbiz.de/10003982973
Saved in:
2
Influence of contagious versus noncontagious product groupings on consumer preferences
Mishra, Arul
- In:
Journal of consumer research : JCR ; an …
36
(
2009/10
)
1
,
pp. 73-82
Persistent link: https://www.econbiz.de/10003861085
Saved in:
3
Category activation model: a spreading activation network model of subcategory positioning when categorization uncertainty is high
Lajos, Joseph
;
Katona, Zsolt
;
Chattopadhyay, Amitava
; …
- In:
Journal of consumer research : JCR ; an …
36
(
2009/10
)
1
,
pp. 122-136
Persistent link: https://www.econbiz.de/10003861096
Saved in:
4
The effects of a different category context on target brand evaluations
Nam, Myungwoo
;
Sternthal, Brian
- In:
Journal of consumer research : JCR ; an …
35
(
2008/09
)
4
,
pp. 668-679
Persistent link: https://www.econbiz.de/10003806954
Saved in:
5
Efficient Consumer Response : Supply Chain Management (SCM), Category Management (CM) und Radiofrequenz-Identifikation (RFID) als neue Strategieansätze
Seifert, Dirk
-
2006
-
4., erw. Aufl.
Persistent link: https://www.econbiz.de/10003320520
Saved in:
6
Efficient Consumer Response : Supply Chain Management (SCM), Category Management (CM) und Collaborative Planning, Forecasting and Replenishment (CPFR) als neue Strategieansätze
Seifert, Dirk
-
2004
-
3., erw. Aufl.
Persistent link: https://www.econbiz.de/10001810480
Saved in:
7
Efficient Consumer Response : strategische Erfolgsfaktoren für die Wertschöpfungspartnerschaft von Industrie und Handel
Seifert, Dirk
-
2001
Persistent link: https://www.econbiz.de/10001559430
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->