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~subject:"Theorie"
~subject:"Digitization"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Technological forecasting & social change : an international journal
33
Journal of business research : JBR
26
Journal of digital banking
22
Springer eBook Collection
18
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Journal of retailing and consumer services
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European research studies
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MIS quarterly
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Baltic Journal of Economic Studies
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Cogent business & management
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Digital Business in Africa : Social Media and Related Technologies
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Digitalization in organizations
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Discussion paper series / Philippine Institute for Development Studies
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Industrial marketing management : the international journal for industrial and high-tech firms
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ECONIS (ZBW)
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Digital product innovations for the greater good and digital marketing innovations in communications and channels : evolution, emerging issues, and future research directions
Varadarajan, Rajan
;
Welden, Roman B.
;
Arunachalam S
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 482-501
Persistent link: https://www.econbiz.de/10013271767
Saved in:
2
Capturing digital experience : the method of screencast videography
Kawaf, Fatema
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
2
,
pp. 169-184
Persistent link: https://www.econbiz.de/10012063317
Saved in:
3
Hook vs. hope : how to enhance customer engagement through gamification
Eisingerich, Andreas B
;
Marchand, André
;
Fritze, …
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
2
,
pp. 200-215
Persistent link: https://www.econbiz.de/10012063323
Saved in:
4
Sampling designs for recovering local and global characteristics of social networks
Ebbes, Peter
;
Huang, Zan
;
Rangaswamy, Arvind
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
3
,
pp. 578-599
Persistent link: https://www.econbiz.de/10011596977
Saved in:
5
Social interactions in customer churn decisions : the impact of relationship directionality
Haenlein, Michael
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
3
,
pp. 236-248
Persistent link: https://www.econbiz.de/10009779989
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