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subject:"United States"
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Search: subject_exact:"Web-Marketing"
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United States
Online-Marketing
12,549
Internet marketing
12,247
Social Web
5,564
Social web
5,564
Consumer behaviour
4,213
Konsumentenverhalten
4,213
Werbewirkung
2,032
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2,028
Electronic Commerce
2,012
Online retailing
1,919
Online-Handel
1,919
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1,894
Advertising
1,707
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1,705
Viral marketing
1,678
Virales Marketing
1,678
Brand management
1,511
Markenführung
1,511
Beziehungsmarketing
1,498
Relationship marketing
1,497
Internet
1,151
Marketingmanagement
1,096
Marketing management
1,083
Markenimage
866
Brand image
861
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851
Social media
824
social media
782
Suchmaschine
692
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687
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570
Soziales Netzwerk
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473
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German
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Tucker, Catherine
7
Choi, Yung Kyun
5
Goldfarb, Avi
5
Bachmann, Ruediger
4
Ehrlich, Gabriel
4
Jansen, Bernard J.
4
Pentina, Iryna
4
Ruzic, Dimitrije
4
Yoon, Sukki
4
Bart, Yakov
3
Bright, Laura F.
3
Chaffey, Dave
3
Fesenmaier, Daniel R.
3
Liu, Yuping
3
Sun, Shaojing
3
Tussyadiah, Iis P.
3
Wang, Ying
3
Aalberts, Robert J.
2
Baack, Daniel W.
2
Baack, Donald
2
Becerra, Enrique P.
2
Birnbaum, Daniel
2
Bove, Liliana L.
2
Budzinski, Oliver
2
Cazier, Joseph A.
2
Cheong, Yunjae
2
Chevalier, Judith A.
2
Coviello, Lorenzo
2
Dover, Yaniv
2
Edelman, Benjamin
2
Errmann, Amy
2
Evans, Nathaniel J.
2
Fan, Ying
2
Fritz, Wolfgang
2
Gangadharbatla, Harsha
2
Gentzkow, Matthew Aaron
2
Genîzî, Ûrî
2
Goldsmith, Ronald E.
2
Grzesiak, Mateusz
2
Götte, Lorenz
2
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National Bureau of Economic Research
5
IGI Global
3
Information Resources Management Association
2
VNR Verlag für die Deutsche Wirtschaft AG
1
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Journal of advertising research
23
International journal of internet marketing and advertising : IJIMA
14
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
12
International journal of electronic marketing and retailing : IJEMR
11
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
10
Journal of advertising : official publication of the American Academy of Advertising
7
Journal of travel and tourism marketing
6
MIT sloan management review
6
Cases on strategic social media utilization in the nonprofit sector
5
International journal of e-business research : an official publication of the Information Resources Management Association
5
Internet advertising : theory and research
5
Journal of business research : JBR
5
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
NBER working paper series
5
Business horizons
4
Information systems research : ISR
4
International journal of market research : JMRS ; the journal of the Market Research Society
4
Journal of marketing channels : ... distribution systems, strategy, and management
4
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
4
Psychology & marketing
4
The Routledge companion to advertising and promotional culture
4
The journal of consumer marketing
4
Working paper / National Bureau of Economic Research, Inc.
4
Advertising, promotion, and new media
3
Health marketing quarterly
3
Journal of current issues and research in advertising : JCIRA
3
Journal of internet commerce
3
Journal of marketing communications
3
Journal of marketing theory and practice : JMTP
3
Journal of promotion management : JPM
3
Journal of promotion management : innovations in planning and applied research
3
The journal of product & brand management
3
American economic journal : a journal of the American Economic Association
2
American economic review
2
CESifo working papers
2
Connected marketing : the viral, buzz and word of mouth revolution
2
Contemporary research in e-marketing ; 2
2
Critical explorations
2
Crowdfunding : the corporate era
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ECONIS (ZBW)
471
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451
Total e-mail marketing : maximizing your results from integrated e-marketing
Chaffey, Dave
-
2006
-
2nd ed.
Persistent link: https://www.econbiz.de/10003355546
Saved in:
452
eMarketing eXcellence : the heart of ebusiness
Smith, Paul R.
;
Chaffey, Dave
-
2005
-
2nd ed
Persistent link: https://www.econbiz.de/10002485281
Saved in:
453
To build a blocklist based on the cost of spam
Chim, Hung
- In:
Internet and network economics : first international …
,
(pp. 510-519)
.
2005
Persistent link: https://www.econbiz.de/10003343829
Saved in:
454
A rhetorical-prototype mechanism for creating international e-marketing materials
St.Amant, Kirk
-
2005
Persistent link: https://www.econbiz.de/10003297642
Saved in:
455
Regulatory and marketing challenges between the US and EU for online markets
Wijnholds, Heiko de B.
;
Little, Michael W.
- In:
Advances in electronic marketing
,
(pp. 229-245)
.
2005
Persistent link: https://www.econbiz.de/10003168536
Saved in:
456
Permission marketing
Godin, Seth
- In:
Managing customer relationships : a strategic framework
,
(pp. 217-223)
.
2004
Persistent link: https://www.econbiz.de/10002184534
Saved in:
457
How digital is communication in your organization? A metrics and an analysis method
Tyrväinen, Pasi
;
Päivärinta, Tero
- In:
Enterprise information systems V : [papers selected …
,
(pp. 258-268)
.
2004
Persistent link: https://www.econbiz.de/10002618801
Saved in:
458
Internationales Marketing in Fast Food-Unternehmen : eine explorative Studie in Europa und den USA unter besonderer Berücksichtigung von Beziehungsmarketing und On-line-Marketing
Stockhinger, Detlef
-
2003
Persistent link: https://www.econbiz.de/10001932070
Saved in:
459
eMarketing excellence : the heart of ebusiness
Smith, Paul R.
;
Chaffey, Dave
-
2002
-
1. publ
Persistent link: https://www.econbiz.de/10001587781
Saved in:
460
Effect of price information and promotion on click-through rates for Internet banners
Chtourou, Mohamed Saber
;
Chandon, Jean Louis
; …
- In:
Internet applications in Euromarketing
,
(pp. 23-40)
.
2002
Persistent link: https://www.econbiz.de/10002403313
Saved in:
461
Audience members' goals of media use and processing of advertisements
Juntunen, Arja
-
2001
Persistent link: https://www.econbiz.de/10001565737
Saved in:
462
Marketing in the digital age
O'Connor, John
;
Galvin, Eamonn
-
2001
-
2nd ed
Persistent link: https://www.econbiz.de/10001449011
Saved in:
463
Advertising in the USA
Miller, Joseph
- In:
Advertising worldwide : advertising conditions in …
,
(pp. 271-286)
.
2001
Persistent link: https://www.econbiz.de/10001599407
Saved in:
464
Branding @ the digital age
Meyers, Herbert M.
(
contributor
); …
-
2001
Persistent link: https://www.econbiz.de/10001596836
Saved in:
465
How to go online with an experience base
Nick, Markus
;
Althoff, Klaus-Dieter
;
Decker, Björn
; …
- In:
Professionelles Wissensmanagement : Erfahrungen und …
,
(pp. 147-158)
.
2001
Persistent link: https://www.econbiz.de/10003488600
Saved in:
466
Aligning the online organisation : with what, how and why?
Burn, Janice
- In:
Business information technology management : …
,
(pp. 197-215)
.
2000
Persistent link: https://www.econbiz.de/10001558440
Saved in:
467
Analyzing media interactions : the effects of coordinated TV-print advertising campaigns
Edell, Julie A.
;
Keller, Kevin Lane
-
1999
Persistent link: https://www.econbiz.de/10001459858
Saved in:
468
Electronic marketing : integrating electronic resources into the marketing process
Reedy, Joel
;
Schullo, Shauna
-
2004
-
2nd ed.
Persistent link: https://www.econbiz.de/10001759945
Saved in:
469
Internet-Marketing : marktorientiertes E-Business in Deutschland und den USA
Fritz, Wolfgang
(
ed.
)
-
2001
-
2., überarb. und erw. Aufl
Persistent link: https://www.econbiz.de/10001597077
Saved in:
470
Die E-Commerce Studie : richtungsweisende Marktdaten, Praxiserfahrungen, Leitlinien für die strategische Umsetzung
Gareis, Karsten
;
Korte, Werner B.
;
Deutsch, Markus
-
2000
-
1. Aufl.
Persistent link: https://www.econbiz.de/10014009606
Saved in:
471
Internet-Marketing : Perspektiven und Erfahrungen aus Deutschland und den USA
Fritz, Wolfgang
(
ed.
)
-
1999
Persistent link: https://www.econbiz.de/10001395388
Saved in:
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