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subject:"Vertrauen"
~subject:"Internet marketing"
~type_genre:"Book section"
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Vertrauen
Internet marketing
Website
363
E-commerce
71
Electronic Commerce
71
Online-Marketing
52
Consumer behaviour
47
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47
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47
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43
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40
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35
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33
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21
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20
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20
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Bridging the gap between advertising academia and practice
2
Discourse, communication and the enterprise : genres and trends : [a selection of papers originally presented at the Fifth Conference on Discourse, Communication and the Enterprise (DICOEN V) held in Milan in September 2009]
2
Interdisciplinary management research XVI ; 1
2
Marken im Internet : Herausforderungen und rechtliche Grenzen für das Marketing
2
Achieving Business Competitiveness in a Digital Environment : Opportunities in E-commerce and Online Marketing
1
Branding and sustainable competitive advantage : building virtual presence
1
Business models and ICT technologies for the fashion supply chain : proceedings of IT4Fashion 2016
1
Challenges and opportunities for SMEs in industry 4.0
1
Computer-mediated marketing strategies : social media and online brand communities
1
Conference proceedings trends in business communication 2016
1
Contemporary research in e-branding
1
Contemporary trends in innovative marketing strategies
1
Cultural and technological influences on global business
1
Cutting edge international research
1
Die Klinik als Marke : Markenkommunikation und -führung für Krankenhäuser und Klinikketten ; [Praxistipps, Beispiele, Checklisten]
1
E-Life: web-enabled convergence of commerce, work, and social life : 10th Workshop on E-Business, WEB 2011 ; Shanghai, China, December 2011 ; revised selected papers
1
E-business applications for product development and competitive growth : emerging technologies
1
E-business models, services and communications
1
E-commerce and web technologies : 11th international conference, EC-Web 2010, Bilbao, Spain, September 1 - 3, 2010 ; proceedings [of the 11th International Conference on Electronic Commerce and Web Technologies]
1
E-marketing ; Vol. 3
1
E-marketing in developed and developing countries : emerging practices
1
Enterprise information systems : 13th international conference, ICEIS 2011 ; Beijing, China, June 8 - 11, 2011 ; revised selected papers
1
Ethical issues in e-business : models and frameworks
1
Field guide to case study research in business-to-business marketing and purchasing
1
Frameworks of IT prosumption for business development
1
From Little's law to marketing science : essays in honor of John D.C. Little
1
Global Trends in Technology Startup Project Development and Management : From Innovation to Startup Creation
1
Grundlagen Onlinemarketing : SEO, SEA und Social Media
1
Handbook of research on customer engagement
1
Handbook of research on leveraging consumer psychology for effective customer engagement
1
Handbook of strategic e-business management
1
Handbuch Hospitality Management : Managementkonzepte, Wettbewerbskontext, Unternehmenspraxis
1
Impact of globalization and advanced technologies on online business models
1
Improving decision making in real-time bidding
1
Information and communication technologies in tourism 2013 : proceedings of the international conference in Innsbruck, Austria, January 22 - 25, 2013
1
Informationelles Vertrauen für die Informationsgesellschaft
1
Interaktives Internet : Konzeption und Chancen von Web 2.0 ; [19.] Forum Unternehmer und Wissenschaft ; [vom 22. November 2007 an der TU Dresden]
1
International advertising and communication : current insights and empirical findings
1
Internet advertising : theory and research
1
Key challenges and opportunities for quality, sustainability and innovation in the fourth industrial revolution : quality and service management in the fourth industrial revolution - sustainability and value co-creation
1
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1
Impact of visual hierarchy on user experience in e-commerce websites
Raghavendra, A. N.
;
Vijayakumar, G.
;
Thalari, Sanjeev Kumar
- In:
Contemporary trends in innovative marketing strategies
,
(pp. 141-156)
.
2024
Persistent link: https://www.econbiz.de/10014519856
Saved in:
2
Exploring the effects of Instagram and firm website on corporate performance : a case study of cosmetics firm
Tajdini, Javad
;
Tajeddini, Omid
- In:
Global Trends in Technology Startup Project Development …
,
(pp. 143-153)
.
2023
Persistent link: https://www.econbiz.de/10014429455
Saved in:
3
Croatian hotel websites as promotional and distribution channels : identification of website dimensions and differences between different groups of hotels
Mahmutović, Kenan
-
2020
Persistent link: https://www.econbiz.de/10012601652
Saved in:
4
Price comparison websites
Laffe, Desmond
- In:
The SAGE handbook of digital marketing
,
(pp. 198-212)
.
2022
Persistent link: https://www.econbiz.de/10013367082
Saved in:
5
Website-centric shopping experience
Míková, Ladislava
;
Suková, Lenka
- In:
Achieving Business Competitiveness in a Digital …
,
(pp. 57-86)
.
2022
Persistent link: https://www.econbiz.de/10013343549
Saved in:
6
Digital CSR communication of Welsh companies
Conte, Francesca
;
Deacon, Jonathan H.
;
Siano, Alfonso
- In:
Key challenges and opportunities for quality, …
,
(pp. 353-375)
.
2021
Persistent link: https://www.econbiz.de/10012506190
Saved in:
7
A taxonomy of online marketing methods for corporate communication
Hajarian, Mohammad
;
Camilleri, Mark Anthony
;
Díaz, Paloma
- In:
Strategic corporate communication in the digital age
,
(pp. 235-250)
.
2021
Persistent link: https://www.econbiz.de/10012491724
Saved in:
8
Website quality, perceived flow, trust, and commitment : developing a customer relationship management model
Hossain, Md Shamim
;
Rahman, Mst Farjana
- In:
Impact of globalization and advanced technologies on …
,
(pp. 202-226)
.
2021
Persistent link: https://www.econbiz.de/10012517891
Saved in:
9
Fuzzy DEMATEL approach to identify the factors influencing efficiency of Indian retail websites
Gaur, Loveleen
;
Agarwal, Vernika
;
Anshu, Kumari
- In:
Strategic system assurance and business analytics
,
(pp. 69-84)
.
2020
Persistent link: https://www.econbiz.de/10012240764
Saved in:
10
Cultural elements in Spanish SME websites and social media : from localization to transcreation?
Castillo Rodríguez, Celia
;
Olvera-Lobo, María Dolores
; …
- In:
Challenges and opportunities for SMEs in industry 4.0
,
(pp. 155-181)
.
2020
Persistent link: https://www.econbiz.de/10012230358
Saved in:
11
The role of Internet marketing : a case study on the example of Croatian wood industry
Štefanović, Krešimir
;
Stipić, Igor
;
Kelić, Ivan
-
2020
Persistent link: https://www.econbiz.de/10012601632
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12
The role of website quality and social ties EWOM in e-services adoption
Sharma, Himanshu
;
Aakash, Aakash
;
Aggarwal, Anu Gupta
- In:
Structural equation modeling approaches to e-service …
,
(pp. 268-298)
.
2019
Persistent link: https://www.econbiz.de/10012023189
Saved in:
13
A web site engagement measurement for digital marketers
Hyder, Antonio
;
Regalado-Pezúa, Otto
- In:
Handbook of research on customer engagement
,
(pp. 358-375)
.
2019
Persistent link: https://www.econbiz.de/10013163395
Saved in:
14
The drivers of the optimal targeting strategy : choosing the frequency and spacing of online display ads
Försch, Steffen
;
Haan, Evert de
- In:
Improving decision making in real-time bidding
,
(pp. 51-84)
.
2018
Persistent link: https://www.econbiz.de/10012267668
Saved in:
15
Communicating through brand websites to create unique brands
Sakashita, Mototaka
- In:
Bridging the gap between advertising academia and practice
,
(pp. 57-64)
.
2017
Persistent link: https://www.econbiz.de/10011539970
Saved in:
16
Gaining attention online : do the levels of product involvement and website interactivity matter? : an eye-tracking approach
Palla, Polyxeni Jenny
;
Zotos, Yorgos
- In:
Bridging the gap between advertising academia and practice
,
(pp. 65-78)
.
2017
Persistent link: https://www.econbiz.de/10011539971
Saved in:
17
An online marketing strategies assessment for companies in airlines and entertainment industries in Malaysia
Nathan, Robert Jeyakumar
;
Chiun, Desmond Chong Fook
; …
- In:
Handbook of research on leveraging consumer psychology …
,
(pp. 1-15)
.
2017
Persistent link: https://www.econbiz.de/10011528805
Saved in:
18
Intercultural online communication of international companies in high-context and low-context cultures
Kniewasser, Christina
- In:
Conference proceedings trends in business communication 2016
,
(pp. 141-147)
.
2017
Persistent link: https://www.econbiz.de/10011620182
Saved in:
19
Matching website and audience personalities : the case of music artist marketing
Springer, Paul
- In:
Personality, design and marketing : matching design to …
,
(pp. 105-115)
.
2017
Persistent link: https://www.econbiz.de/10011614170
Saved in:
20
Digital disruption : a transformation in graduate management online education
Thomas, Dwight Robert
- In:
Phantom ex machina : digital disruption's role in …
,
(pp. 223-233)
.
2017
Persistent link: https://www.econbiz.de/10012163518
Saved in:
21
QR code and the wine sector: what contents? : an exploratory research study on the wine industry
Acuti, Diletta
;
Magherini, Lorenzo
;
Mazzoli, Valentina
; …
- In:
Business models and ICT technologies for the fashion …
,
(pp. 293-304)
.
2017
Persistent link: https://www.econbiz.de/10011629873
Saved in:
22
Morphing banner advertising
Urban, Glen L.
;
Liberali, Guilherme
;
MacDonald, Erin
; …
- In:
From Little's law to marketing science : essays in …
,
(pp. 211-251)
.
2016
Persistent link: https://www.econbiz.de/10011436077
Saved in:
23
Online communication approaches and social networks in traditional wine regions : a case study from Italy
Capitello, Roberta
;
Agnoli, Lara
;
Begalli, Diego
- In:
Successful social media and ecommerce strategies in the …
,
(pp. 30-54)
.
2016
Persistent link: https://www.econbiz.de/10011558843
Saved in:
24
Responsive Webdesign : Redesign der Kunde/Agentur-Schnittstelle
Kemmann, Oliver
;
Grochtdreis, Jens
- In:
Schnittstellen (in) der Medienökonomie
,
(pp. 427-442)
.
2015
Persistent link: https://www.econbiz.de/10011389178
Saved in:
25
Digital marketing optimization
Jain, Neha
;
Ahuja, Vandana
;
Medury, Yajulu
- In:
Strategic e-commerce systems and tools for competing in …
,
(pp. 162-170)
.
2015
Persistent link: https://www.econbiz.de/10010509139
Saved in:
26
What social media marketing content is best to engage consumers? : a content analysis of Facebook brand pages
Dhaoui, Chedia
- In:
Computer-mediated marketing strategies : social media …
,
(pp. 134-156)
.
2015
Persistent link: https://www.econbiz.de/10010481705
Saved in:
27
Ethnographic research in service marketing : theory, methods, and practice
Koskull, Catharina von
- In:
Field guide to case study research in …
,
(pp. 101-145)
.
2014
Persistent link: https://www.econbiz.de/10011413778
Saved in:
28
eImage : elements and effects of positive organizational online identity
Walczak, Steven
;
Gregg, Dawn G.
;
Borkan, Gary L.
; …
- In:
Handbook of strategic e-business management
,
(pp. 889-906)
.
2014
Persistent link: https://www.econbiz.de/10010234595
Saved in:
29
Online customer experience
Kursunluoglu Yarimoglu, Emel
- In:
Marketing in the cyber era : strategies and emerging trends
,
(pp. 129-141)
.
2014
Persistent link: https://www.econbiz.de/10010241432
Saved in:
30
SEO
Adamietz, Johannes
;
Schikora, Claudius
- In:
Grundlagen Onlinemarketing : SEO, SEA und Social Media
,
(pp. 130-208)
.
2014
Persistent link: https://www.econbiz.de/10010405118
Saved in:
31
Luxury brands in the digital age : the trust factor
Wu, Meng-Shan
;
Chen, Cheng-hao
;
Chaney, Isabella
- In:
Luxury marketing : a challenge for theory and practice
,
(pp. 207-219)
.
2013
Persistent link: https://www.econbiz.de/10009667675
Saved in:
32
Gut gefunden werden : von der Suchmaschinen- zur Website-Optimierung
Bondzio, Michael
- In:
Die Klinik als Marke : Markenkommunikation und …
,
(pp. 103-109)
.
2013
Persistent link: https://www.econbiz.de/10009669497
Saved in:
33
New insights into consumer loyalty of website-services : the quadratic effect of flow
Carlson, Jamie
;
Ahrholdt, Dennis C.
;
Sridharan, Ramaswami
; …
- In:
E-marketing in developed and developing countries : …
,
(pp. 246-257)
.
2013
Persistent link: https://www.econbiz.de/10009775752
Saved in:
34
Reader-centric writing for a prosumer market : effectively using professional writers to create and maintain content and metadata in digital media
Hailey, David
- In:
Frameworks of IT prosumption for business development
,
(pp. 315-333)
.
2013
Persistent link: https://www.econbiz.de/10009779022
Saved in:
35
Virtual experience on hotel websites : a Web analysis
Grüter, Marcel
;
Schneider, Vanessa
;
Myrach, Thomas
- In:
Information and communication technologies in tourism …
,
(pp. 400-411)
.
2013
Persistent link: https://www.econbiz.de/10009755554
Saved in:
36
Culture and websites interaction : issues and perspectives
Nacar, Ramazan
;
Burnaz, Sebnem
;
Uray, Nimet
- In:
Cultural and technological influences on global business
,
(pp. 316-351)
.
2013
Persistent link: https://www.econbiz.de/10009757806
Saved in:
37
Business-to-Consumers eCommerce : how companies use the Internet in marketing products and services to consumers
Karakaya, Fahri
-
2012
Persistent link: https://www.econbiz.de/10009575087
Saved in:
38
Understanding user's acceptance of social shopping websites : effects of social comparison and trust
Shen, Jia
- In:
Enterprise information systems : 13th international …
,
(pp. 365-373)
.
2012
Persistent link: https://www.econbiz.de/10009547418
Saved in:
39
Is localization advisable for e-commerce websites?
Cheung, Muller Y. M.
;
Thong, James Y. L.
- In:
E-Life: web-enabled convergence of commerce, work, and …
,
(pp. 255-260)
.
2012
Persistent link: https://www.econbiz.de/10009548699
Saved in:
40
E-branding and institutional Web sites : the "visiting card" of the municipalities of Rome and Paris
De Rosa, Annamaria Silvana
;
Bocci, Elena
;
Picone, …
- In:
Branding and sustainable competitive advantage : …
,
(pp. 207-247)
.
2012
Persistent link: https://www.econbiz.de/10009707099
Saved in:
41
Winery web presence : e-marketing, website and social media practices
Sellitto, Carmine
-
2011
Persistent link: https://www.econbiz.de/10011930259
Saved in:
42
Targeting im Display-Engine-Marketing : programmatischer Einkauf von Zielgruppen mit Realtime-Bidding
Mendrina, Thomas
- In:
Online Targeting und Controlling : Grundlagen - …
,
(pp. 55-65)
.
2011
Persistent link: https://www.econbiz.de/10009156065
Saved in:
43
Advertising ELT materials on the Web : what identity for "local" EFL teachers?
Nava, Andrea
;
Pedrazzini, Luciana
- In:
Discourse, communication and the enterprise : genres …
,
(pp. 425-442)
.
2011
Persistent link: https://www.econbiz.de/10009011216
Saved in:
44
"Our mission and our values" : an approach to Russian Banks' communication strategies
Cotta Ramusino, Paola
- In:
Discourse, communication and the enterprise : genres …
,
(pp. 235-254)
.
2011
Persistent link: https://www.econbiz.de/10009011295
Saved in:
45
Critical factors to successful website development : opinions of website designers and developers
Korgaonkar, Pradeep
;
O'Leary, Kathleen Bay
; …
- In:
E-business applications for product development and …
,
(pp. 361-377)
.
2011
Persistent link: https://www.econbiz.de/10008938112
Saved in:
46
Online optimization : probabilistic analysis and algorithm engineering
Hiller, Benjamin
- In:
Operations research proceedings 2010 : selected papers …
,
(pp. 647-652)
.
2011
Persistent link: https://www.econbiz.de/10009298118
Saved in:
47
The ethical implications of A/B and multivariate e-commerce optimization testing
Sylvia, J.J.
- In:
Ethical issues in e-business : models and frameworks
,
(pp. 91-104)
.
2010
Persistent link: https://www.econbiz.de/10011477992
Saved in:
48
The perceived interactivity of top global brand websites and its determinants
Voorveld, Hilde A. M.
;
Neijens, Peter C.
;
Smit, Edith G.
- In:
Cutting edge international research
,
(pp. 217-233)
.
2010
Persistent link: https://www.econbiz.de/10003985187
Saved in:
49
Putting the human back into e-business : building consumer initial trust through the use of media-rich social cues on e-commerce websites
Aldiri, Khalid
;
Hobbs, Dave
;
Qahwaji, Rami
- In:
Transforming e-business practices and applications : …
,
(pp. 13-43)
.
2010
Persistent link: https://www.econbiz.de/10003924990
Saved in:
50
Web advertising
Baeza-Yates, Ricardo
- In:
E-commerce and web technologies : 11th international …
,
(pp. 143-145)
.
2010
Persistent link: https://www.econbiz.de/10010216764
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