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~subject:"Customer integration"
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
International journal of contemporary hospitality management
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Managing consumer services : factory or theater?
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Toward a taxonomy of virtual communities from a value cocreation perspective
Rodríguez-López, Nuria
;
Diz-Comesaña, M. Eva
- In:
Psychology & marketing
33
(
2016
)
12
,
pp. 1166-1173
Persistent link: https://www.econbiz.de/10011627313
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2
Rethinking and improving the health care service through interactive web technologies
Caridá, Angela
;
Colurcio, Maria
;
Melia, Monia
- In:
Managing consumer services : factory or theater?
,
(pp. 191-210)
.
2014
Persistent link: https://www.econbiz.de/10010478139
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3
So whaddya think? : consumers create ads and other consumers critique them
Ertimur, Burc̜ak
;
Gilly, Mary C.
- In:
Journal of interactive marketing : a quarterly …
26
(
2012
)
3
,
pp. 115-130
Persistent link: https://www.econbiz.de/10009569270
Saved in:
4
How does brand-related user-generated content differ across YouTube, Facebook, and Twitter?
Smith, Andrew N.
;
Fischer, Eileen
;
Chen, Yongjian
- In:
Journal of interactive marketing : a quarterly …
26
(
2012
)
2
,
pp. 102-113
Persistent link: https://www.econbiz.de/10009558961
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5
Social networks and customer involvement in new service development (NSD) : the case of www.mystarbucksidea.com
Sigala, Marianna
- In:
International journal of contemporary hospitality management
24
(
2012
)
7
,
pp. 966-990
Persistent link: https://www.econbiz.de/10009666533
Saved in:
6
"Five Co-s" in innovating : a practice-based view
Russo Spena, Tiziana
;
Mele, Cristina
- In:
Journal of service management
23
(
2012
)
4
,
pp. 527-553
Persistent link: https://www.econbiz.de/10009619536
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