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subject:"Frankreich"
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Search: subject_exact:"Werbeanzeige"
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Subject
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Frankreich
Print advertising
658
Printwerbung
658
Werbewirkung
202
Advertising effects
196
Werbung
183
Advertising
167
Deutschland
119
Germany
109
Zeitung
109
Newspaper
105
USA
97
United States
94
Press publisher
83
Presseverlag
83
Consumer behaviour
79
Konsumentenverhalten
79
Theorie
72
Theory
72
Internet marketing
64
Online-Marketing
64
Anzeige
59
Zeitschrift
54
Magazine
46
Bibliometrics
32
Bibliometrie
32
Preismanagement
31
Pricing strategy
31
Zeitschriftenverlag
30
Estimation
29
Schätzung
29
Magazine publishing
28
Comparison
27
Großbritannien
27
Vergleich
27
United Kingdom
26
Frauen
24
Marktstruktur
24
Women
24
Market structure
23
Zielgruppe
23
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16
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4
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11
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11
Aufsatz im Buch
5
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5
Arbeitspapier
3
Graue Literatur
3
Non-commercial literature
3
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3
Amtsdruckschrift
1
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1
Hochschulschrift
1
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English
14
French
4
German
2
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Dianoux, Christian
3
Laroche, Michel
3
Linhart, Zdenek
3
Richard, Marie-Odile
3
Nepomuceno, Marcelo Vinhal
2
Sonnac, Nathalie
2
Angelucci, Charles
1
Bartikowski, Boris
1
Borsenberger, Claire
1
Cagé, Julia
1
Diehl, Sandra
1
Eggert, Axel
1
Fleck, Nathalie
1
Gillet, Marie
1
Hooft, Andreu van
1
Huang, Liang
1
Kettnerová, Jana
1
Klenkler, Eckhard
1
Larquier, Guillemette de
1
Le Floch, Patrick
1
Lichtlé, Marie-Christine
1
Michel, Géraldine
1
Mueller, Barbara
1
Mulken, Margot van
1
Muller-Vibes, Catherine
1
Nedertigt, Ulrike
1
Rieucau, Géraldine
1
Sabri, Ouidade
1
Terlutter, Ralf
1
Zeitoun, Valérie
1
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The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
2
Business strategies for economies in transition : book of readings on CEE countries
1
Consommateurs & consommation : XVIIe-XXIe siècle : regards franco-espagnols
1
Discussion paper / Centre for Economic Policy Research
1
Document de travail / Centre d'Etudes de l'Emploi
1
European journal of marketing : EJM
1
International journal of advertising : the quarterly review of marketing communications
1
International marketing review
1
Jahrbuch der Absatz- und Verbrauchsforschung
1
Journal of advertising research
1
Journal of business research : JBR
1
Perspectives on internationalization and international management
1
Psychology & marketing
1
Revue Gestion 2000 : management & prospective
1
Revue d'économie industrielle
1
Revue d'économie politique
1
Série des documents de travail / Centre de Recherche en Économie et Statistique
1
The journal of media economics
1
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ECONIS (ZBW)
20
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1
Trouver du travail par annonce : une porte étroite : exploitation de l'enquête Emploi (2003-2012)
Larquier, Guillemette de
;
Rieucau, Géraldine
-
2015
Persistent link: https://www.econbiz.de/10011578791
Saved in:
2
The impact of the internet on the French printed media : is a cover price increase a good strategy to improve profitability?
Borsenberger, Claire
;
Muller-Vibes, Catherine
- In:
Revue d'économie politique
129
(
2019
)
6
,
pp. 937-965
Persistent link: https://www.econbiz.de/10012383831
Saved in:
3
A content analysis of fear appeal advertising in Canada, China, and France
Bartikowski, Boris
;
Laroche, Michel
;
Richard, Marie-Odile
- In:
Journal of business research : JBR
103
(
2019
),
pp. 232-239
Persistent link: https://www.econbiz.de/10012104211
Saved in:
4
Newspapers in times of low advertising revenues
Angelucci, Charles
;
Cagé, Julia
-
2016
Persistent link: https://www.econbiz.de/10011524505
Saved in:
5
Pratiques et relations commerciales entre boutiquiers et consommateurs bisontins au XIXe siècle
Gillet, Marie
- In:
Consommateurs & consommation : XVIIe-XXIe siècle : …
,
(pp. 173-194)
.
2015
Persistent link: https://www.econbiz.de/10011495895
Saved in:
6
Brand personification through the use of spokespeople : an exploratory study of ordinary employees, CEOs, and celebrities featured in advertising
Fleck, Nathalie
;
Michel, Géraldine
;
Zeitoun, Valérie
- In:
Psychology & marketing
31
(
2014
)
1
,
pp. 84-92
Persistent link: https://www.econbiz.de/10010251699
Saved in:
7
Congruency of humour and cultural values in print ads : cross-cultural differences among the US, France and China
Laroche, Michel
;
Nepomuceno, Marcelo Vinhal
;
Richard, …
- In:
International journal of advertising : the quarterly …
33
(
2014
)
4
,
pp. 681-705
Persistent link: https://www.econbiz.de/10010466398
Saved in:
8
Cultural differences? : visual metaphor in advertising ; comprehension and tolerance of ambiguity in four European countries
Hooft, Andreu van
;
Mulken, Margot van
;
Nedertigt, Ulrike
- In:
The changing roles of advertising : [extended versions …
,
(pp. 351-364)
.
2013
Persistent link: https://www.econbiz.de/10009773933
Saved in:
9
The influence of demographic factors on the perception of humane-oriented (CSR) appeals in advertisements : a multi-country analysis
Diehl, Sandra
;
Mueller, Barbara
;
Terlutter, Ralf
- In:
The changing roles of advertising : [extended versions …
,
(pp. 313-327)
.
2013
Persistent link: https://www.econbiz.de/10009773946
Saved in:
10
Preliminary investigation of the communication effects of "taboo" themes in advertising
Sabri, Ouidade
- In:
European journal of marketing : EJM
46
(
2012
)
1/2
,
pp. 215-236
Persistent link: https://www.econbiz.de/10009514982
Saved in:
11
What's so funny? : the use of humor in magazine advertising in the United States, China and France
Laroche, Michel
;
Nepomuceno, Marcelo Vinhal
;
Huang, Liang
; …
- In:
Journal of advertising research
51
(
2011
)
2
,
pp. 404-416
Persistent link: https://www.econbiz.de/10009267460
Saved in:
12
The effectiveness of female nudity in advertising in three European countries
Dianoux, Christian
;
Linhart, Zdenek
- In:
International marketing review
27
(
2010
)
5
,
pp. 562-578
Persistent link: https://www.econbiz.de/10008906852
Saved in:
13
Pour favoriser la mémorisation d'une marque, un annonceur a-t-il intérêt à utiliser des couleurs étonnantes?
Lichtlé, Marie-Christine
- In:
Revue Gestion 2000 : management & prospective
26
(
2009
)
5
,
pp. 27-43
Persistent link: https://www.econbiz.de/10003949983
Saved in:
14
Half or full page for print ADS? : the case of a well known brand in three European countries
Dianoux, Christian
;
Linhart, Zdenek
;
Kettnerová, Jana
- In:
Perspectives on internationalization and international …
,
(pp. 251-262)
.
2008
Persistent link: https://www.econbiz.de/10003729470
Saved in:
15
Some issues about print ads in France and Czech Republic
Dianoux, Christian
;
Linhart, Zdenek
- In:
Business strategies for economies in transition : book …
,
(pp. 283-305)
.
2008
Persistent link: https://www.econbiz.de/10003795535
Saved in:
16
Wertorientierungen in der deutschen und französischen Werbung : ein interkultureller Vergleich von Zeitschriftenanzeigen
Eggert, Axel
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
53
(
2007
)
1
,
pp. 54-75
Persistent link: https://www.econbiz.de/10003457826
Saved in:
17
Readers' attitudes toward press advertising : are they ad-lovers or ad-adverse?
Sonnac, Nathalie
- In:
The journal of media economics
13
(
2000
)
4
,
pp. 249-359
Persistent link: https://www.econbiz.de/10001513105
Saved in:
18
Readers' attitudes toward press advertising : are they ad-lovers or ad-averse?
Sonnac, Nathalie
-
2000
Persistent link: https://www.econbiz.de/10001525368
Saved in:
19
Droits de propriété et espace publicitaire dans la presse quotidienne régionale
Le Floch, Patrick
- In:
Revue d'économie industrielle
(
1995
)
4
,
pp. 31-46
Persistent link: https://www.econbiz.de/10001203004
Saved in:
20
Persuasive Strategien der französischen Werbung : konzeptionelle Varianten von Zeitschriften-Anzeigen
Klenkler, Eckhard
-
1982
-
1. Aufl.
Persistent link: https://www.econbiz.de/10000074388
Saved in:
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