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subject:"Advertising planning"
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Advertising planning
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Griffin, W. Glenn
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McQuarrie, Edward F.
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Nyilasy, Gergely
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Phillips, Barbara J.
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Reid, Leonard N.
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Journal of advertising : official publication of the American Academy of Advertising
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ECONIS (ZBW)
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The face of the brand : how art directors understand visual brand identity
Phillips, Barbara J.
;
McQuarrie, Edward F.
;
Griffin, W. …
- In:
Journal of advertising : official publication of the …
43
(
2014
)
4
,
pp. 318-332
Persistent link: https://www.econbiz.de/10010470007
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2
Agency practitioner theories of how advertising works
Nyilasy, Gergely
;
Reid, Leonard N.
- In:
Journal of advertising : official publication of the …
38
(
2009
)
3
,
pp. 81-96
Persistent link: https://www.econbiz.de/10003892018
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