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Advanced introduction to advertising
Pelsmacker, Patrick de
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2022
Persistent link: https://www.econbiz.de/10013483652
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Funktionelle Werbung : 50 Prinzipien zur Lösung erfolgskritischer Werbeprobleme
Gärtner, Robert Henrik
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2014
Persistent link: https://www.econbiz.de/10010482550
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Advertising : principles & practice
Moriarty, Sandra E.
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Mitchell, Nancy
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Wells, William
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2009
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8. ed., Pearson internat. ed.
Persistent link: https://www.econbiz.de/10003685527
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