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subject:"Zielgruppe"
~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~isPartOf:"Journal of consumer research : JCR ; an interdisciplinary bimonthly"
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Search: subject_exact:"Werbeeffizienz"
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Zielgruppe
Advertising effects
80
Werbewirkung
80
Consumer behaviour
43
Konsumentenverhalten
43
Internet marketing
35
Online-Marketing
35
Advertising
34
Werbung
33
Brand image
18
Markenimage
18
Brand management
12
Markenführung
12
Social Web
11
Social web
11
Viral marketing
11
Virales Marketing
11
Brand
8
Markenartikel
8
Target group
8
Experiment
7
Fernsehwerbung
7
Personality psychology
7
Persönlichkeitspsychologie
7
Television advertising
7
USA
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United States
6
Beziehungsmarketing
5
Children
5
Computerspiel
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Confidence
5
Emotion
5
Kinder
5
Relationship marketing
5
Vertrauen
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Video game
5
Brand attitude
4
Marketing management
4
Marketingmanagement
4
Social psychology
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Hudders, Liselot
2
Reijmersdal, Eva A. van
2
Rozendaal, Esther
2
Berger, Jonah
1
Berlo, Zeph M. C. van
1
Bhattacharjee, Amit
1
Brettel, Malte
1
Breuer, Ralph
1
Brucks, Merrie
1
Buijzen, Moniek
1
Cauberghe, Veroline
1
Connell, Paul M.
1
De Jans, Steffi
1
Menon, Geeta
1
Nielsen, Jesper H.
1
Pauwels, Koen
1
Reimer, Kerstin
1
Rutz, Oliver J.
1
Smith, Robert W.
1
Summers, Christopher A.
1
Vanwesenbeeck, Ini
1
Walker Reczek, Rebecca
1
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Journal of consumer research : JCR ; an interdisciplinary bimonthly
Journal of advertising : official publication of the American Academy of Advertising
19
Journal of advertising research
19
International journal of advertising : the quarterly review of marketing communications
18
Young consumers : insight and ideas for responsible marketers
15
International journal of advertising : the review of marketing communications
7
International journal of consumer studies
6
Journal of marketing communications
6
Management science : journal of the Institute for Operations Research and the Management Sciences
5
Marketing letters : a journal of research in marketing
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
Psychology & marketing
5
European journal of marketing : EJM
4
Journal of promotion management : JPM
4
Review of industrial organization : RIO
4
The journal of consumer marketing
4
Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies
3
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
3
Journal of fashion marketing and management
3
Journal of food products marketing
3
Journal of international consumer marketing
3
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
3
Marketing intelligence & planning
3
Operations research
3
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
3
Application of gaming in new media marketing
2
Australasian marketing journal
2
Breaking new ground in theory and practice
2
Cutting edge international research
2
Darden Case
2
Discussion paper / Tinbergen Institute
2
Entrepreneurial Marketing : Besonderheiten, Aufgaben und Lösungsansätze für Gründungsunternehmen
2
European journal of marketing
2
Health marketing quarterly
2
International journal of electronic business
2
International journal of industrial organization
2
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
2
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
2
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ECONIS (ZBW)
8
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1
Effects of diclosing influencer marketing in videos : an eye tracking study among children in early adolescence
Reijmersdal, Eva A. van
;
Rozendaal, Esther
;
Hudders, Liselot
- In:
Journal of interactive marketing : a quarterly …
49
(
2020
),
pp. 94-106
Persistent link: https://www.econbiz.de/10012288926
Saved in:
2
Disclosure of vlog advertising targeted to children
De Jans, Steffi
;
Hudders, Liselot
- In:
Journal of interactive marketing : a quarterly …
52
(
2020
),
pp. 1-19
Persistent link: https://www.econbiz.de/10012432329
Saved in:
3
An audience of one : behaviorally targeted ads as implied social labels
Summers, Christopher A.
;
Smith, Robert W.
;
Walker …
- In:
Journal of consumer research : JCR ; an …
43
(
2016
)
1
,
pp. 156-178
Persistent link: https://www.econbiz.de/10011521971
Saved in:
4
When identity marketing backfires : consumer agency in identity expression
Bhattacharjee, Amit
;
Berger, Jonah
;
Menon, Geeta
- In:
Journal of consumer research : JCR ; an …
41
(
2014/15
)
2
,
pp. 294-309
Persistent link: https://www.econbiz.de/10010401137
Saved in:
5
How childhood advertising exposure can create biased product evaluations that persist into adulthood
Connell, Paul M.
;
Brucks, Merrie
;
Nielsen, Jesper H.
- In:
Journal of consumer research : JCR ; an …
41
(
2014/15
)
1
,
pp. 119-134
Persistent link: https://www.econbiz.de/10010380998
Saved in:
6
How online consumer segments differ in long-term marketing effectiveness
Reimer, Kerstin
;
Rutz, Oliver J.
;
Pauwels, Koen
- In:
Journal of interactive marketing : a quarterly …
28
(
2014
)
4
,
pp. 271-284
Persistent link: https://www.econbiz.de/10010470964
Saved in:
7
Effects of prominence, involvement, and persuasion knowledge on children's cognitive and affective responses to advergames
Reijmersdal, Eva A. van
;
Rozendaal, Esther
;
Buijzen, Moniek
- In:
Journal of interactive marketing : a quarterly …
26
(
2012
)
1
,
pp. 33-42
Persistent link: https://www.econbiz.de/10009490137
Saved in:
8
Short-and long-term effects of online advertising : differences between new and existing customers
Breuer, Ralph
;
Brettel, Malte
- In:
Journal of interactive marketing : a quarterly …
26
(
2012
)
3
,
pp. 166-166
Persistent link: https://www.econbiz.de/10009569262
Saved in:
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