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isPartOf:"Journal of marketing communications"
~isPartOf:"Marketing intelligence & planning"
~subject:"Persönlichkeitspsychologie"
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Search: subject_exact:"Werbeerfolgskontrolle"
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Persönlichkeitspsychologie
Advertising effects
216
Werbewirkung
216
Consumer behaviour
154
Konsumentenverhalten
154
Advertising
122
Werbung
119
Internet marketing
66
Online-Marketing
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48
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Duraipandian, Israel
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Journal of marketing communications
Marketing intelligence & planning
International journal of advertising : the review of marketing communications
10
Journal of business research : JBR
9
Journal of consumer research : JCR ; an interdisciplinary bimonthly
5
Journal of advertising : official publication of the American Academy of Advertising
4
Journal of retailing and consumer services
4
International journal of advertising : the quarterly review of marketing communications
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of current issues and research in advertising : JCIRA
3
Journal of promotion management : JPM
3
Journal of promotion management : innovations in planning and applied research
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Marketing letters : a journal of research in marketing
3
Asia Pacific journal of marketing and logistics
2
Forschungsgruppe Konsum und Verhalten
2
Health marketing quarterly
2
International journal of hospitality management
2
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Journal of fashion marketing and management
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of marketing management : MM
2
Journal of marketing theory and practice
2
Journal of sport management : the official journal of the North American Society of Sport Management
2
Personality, design and marketing : matching design to customer personal preferences
2
Psychology & marketing
2
Schriften zu Marketing und Management
2
Administrative Sciences : open access journal
1
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
Arts and the market
1
Australasian marketing journal
1
Celebrity, convergence and transformation
1
Der Markt : international journal of marketing
1
Electronic commerce research
1
European Sport management quarterly : ESMQ
1
European journal of marketing : EJM
1
Gabler Edition Wissenschaft / Schriftenreihe des Instituts für Marktorientierte Unternehmensführung Universität Mannheim (IMU)
1
International advertising and communication : current insights and empirical findings
1
International journal of economic perspectives : IJEP
1
International journal of internet marketing and advertising : IJIMA
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Journal of advertising research
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ECONIS (ZBW)
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1
Social media advertising : the role of personal and societal norms in page like ads on Facebook
Lee, Joonghwa
;
Kim, Soojung
- In:
Journal of marketing communications
28
(
2022
)
3
,
pp. 329-342
Persistent link: https://www.econbiz.de/10013371023
Saved in:
2
Weakening the avoidance bug : the impact of personality traits in ad avoidance on social networking sites
Dodoo, Naa Amponsah
;
Wen, Jing
- In:
Journal of marketing communications
27
(
2021
)
5
,
pp. 457-480
Persistent link: https://www.econbiz.de/10012624660
Saved in:
3
Imaginary futures : liminoid advertising and consumer identity
Hackley, Christopher E.
;
Tiwsakul, Amy Rungpaka
; …
- In:
Journal of marketing communications
27
(
2021
)
3
,
pp. 269-283
Persistent link: https://www.econbiz.de/10012484048
Saved in:
4
Enhancing digital entertainment through personalization : the evolving role of product placements
Trifts, Valerie
;
Aghakhani, Hamed
- In:
Journal of marketing communications
25
(
2019
)
6
,
pp. 607-625
Persistent link: https://www.econbiz.de/10012203341
Saved in:
5
The influence of self-concept on ad effectiveness : interation between self-concept and construal levels on effectiveness of advertising
Kim, Dong Hoo
;
Yoo, Jinyoung Jinnie
;
Lee, Wei-Na
- In:
Journal of marketing communications
24
(
2018
)
7
,
pp. 734-745
Persistent link: https://www.econbiz.de/10011927624
Saved in:
6
Psychological ownership as a crisis management advertising appeal : antecedents, outcomes, and moderators
Hartley, Phillip
;
Sun, Jie
;
Raggio, Randle D.
- In:
Journal of marketing communications
23
(
2017
)
6
,
pp. 632-646
Persistent link: https://www.econbiz.de/10011852905
Saved in:
7
Celebrity endorsement : how celebrity-brand-user personality congruence affects brand attitude and purchase intention
Pradhan, Debasis
;
Duraipandian, Israel
;
Sethi, Dhruv
- In:
Journal of marketing communications
22
(
2016
)
5
,
pp. 456-473
Persistent link: https://www.econbiz.de/10011613191
Saved in:
8
Rivalries and sponsor affiliation : examining the effects of social identity and argument strength on responses to sponsorship-related advertising messages
Bee, Colleen
;
Dalakas, Vassilis
- In:
Journal of marketing communications
21
(
2015
)
6
,
pp. 408-424
Persistent link: https://www.econbiz.de/10011518848
Saved in:
9
Marketing hedonics : toward a psychoanalysis of advertising response
Oswald, Laura R.
- In:
Journal of marketing communications
16
(
2010
)
3
,
pp. 107-131
Persistent link: https://www.econbiz.de/10003980291
Saved in:
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