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isPartOf:"Journal of marketing communications"
~subject:"Wahrnehmung"
~isPartOf:"Journal of consumer research : JCR ; an interdisciplinary bimonthly"
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Search: subject_exact:"Werbeerfolgskontrolle"
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Wahrnehmung
Advertising effects
219
Werbewirkung
219
Consumer behaviour
146
Konsumentenverhalten
146
Advertising
121
Werbung
119
Internet marketing
57
Online-Marketing
57
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45
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45
Brand management
41
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advertising
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Cognition
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advertising effectiveness
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social media
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Bellman, Steven
1
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1
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1
Christy, Timothy P.
1
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1
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1
Dodoo, Naa Amponsah
1
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1
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1
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1
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1
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1
Jung, Jae Min
1
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1
Kim, Yoojung
1
Lee, Jinha
1
Lim, Heejin
1
Meyvis, Tom
1
Myers, Jun
1
Nai, Alessandro
1
Nayakankuppam, Dhananjay
1
Nelson, Leif D.
1
Packard, Grant
1
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Ryan, Timothy D.
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1
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Varan, Duane
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Wu, Linwan
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Xie, Guang-Xin
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Journal of marketing communications
Journal of consumer research : JCR ; an interdisciplinary bimonthly
Journal of advertising : official publication of the American Academy of Advertising
9
International journal of advertising : the quarterly review of marketing communications
8
Journal of business research : JBR
8
International journal of advertising : the review of marketing communications
7
Journal of retailing and consumer services
7
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
5
Journal of promotion management : JPM
5
Marketing letters : a journal of research in marketing
5
Psychology & marketing
5
Asia Pacific journal of marketing and logistics
4
International advertising and communication : current insights and empirical findings
4
Journal of advertising research
4
Journal of marketing research : JMR
4
Marketing : ZFP ; journal of research and management
4
SpringerLink / Bücher
4
European journal of marketing
3
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
3
Journal of marketing research
3
The journal of consumer marketing
3
Young consumers : insight and ideas for responsible marketers
3
Electronic commerce research
2
Forschungsgruppe Konsum und Verhalten
2
Gabler Edition Wissenschaft / Marken- und Produktmanagement
2
Health marketing quarterly
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International journal of technology marketing : IJTMkt
2
Journal of consumer marketing
2
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
2
Journal of international consumer marketing
2
Journal of retailing
2
Kundenmanagement & Electronic Commerce
2
Reihe: Marketing : MAR
2
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
2
Springer eBook Collection / Business and Economics
2
The IUP journal of marketing management : IJMM
2
Tourism management : research, policies, practice
2
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
2
Working paper series / The City University Business School
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ECONIS (ZBW)
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1
Design matters : cross-modal correspondences between vision and taste in food advertising
Lee, Jinha
;
Lim, Heejin
- In:
Journal of marketing communications
28
(
2022
)
2
,
pp. 132-151
Persistent link: https://www.econbiz.de/10012872749
Saved in:
2
Does messaging matter? : investigating the influence of media headlines on perceptions and attitudes of the in-group and out-group
Havard, Cody T.
;
Ferrucci, Patrick
;
Ryan, Timothy D.
- In:
Journal of marketing communications
27
(
2021
)
1
,
pp. 20-30
Persistent link: https://www.econbiz.de/10012424755
Saved in:
3
Regulatory focus and choice : the impact of control perceptions on advertising effectiveness
Dodoo, Naa Amponsah
;
Wu, Linwan
- In:
Journal of marketing communications
27
(
2021
)
1
,
pp. 69-92
Persistent link: https://www.econbiz.de/10012424758
Saved in:
4
The effects of typefaces on ad effectiveness considering psychological perception and perceived communicator’s power
Kim, Soojin
;
Jung, A-Reum
;
Kim, Yoojung
- In:
Journal of marketing communications
27
(
2021
)
7
,
pp. 716-741
Persistent link: https://www.econbiz.de/10012653583
Saved in:
5
(The lack of) fluency and perceptions of decision making
Jain, Gaurav
;
Shrivastava, Sunaina
;
Nayakankuppam, Dhananjay
- In:
Journal of marketing communications
27
(
2021
)
6
,
pp. 670-684
Persistent link: https://www.econbiz.de/10012624677
Saved in:
6
The interplay between consumer self-view, cognitive style, and creative visual metaphors in print advertising
Myers, Jun
;
Jung, Jae Min
- In:
Journal of marketing communications
25
(
2019
)
3
,
pp. 229-246
Persistent link: https://www.econbiz.de/10012203290
Saved in:
7
A series of persuasive events : sequencing effects of negative and positive messages on party evaluations and perceptions of negativity
Nai, Alessandro
;
Seeberg, Henrik Bech
- In:
Journal of marketing communications
24
(
2018
)
4
,
pp. 412-432
Persistent link: https://www.econbiz.de/10011880783
Saved in:
8
The role of medium content and ad format congruity in influencing advertising outcomes
Bishop, Melissa M.
;
Brocato, E. Deanne
;
Vijayalakshmi, …
- In:
Journal of marketing communications
23
(
2017
)
4
,
pp. 371-384
Persistent link: https://www.econbiz.de/10011743979
Saved in:
9
When boastful word of mouth helps versus hurts social perceptions and persuasion
Packard, Grant
;
Gershoff, Andrew D.
;
Wooten, David B.
- In:
Journal of consumer research : JCR ; an …
43
(
2016
)
1
,
pp. 26-43
Persistent link: https://www.econbiz.de/10011521906
Saved in:
10
Deceptive advertising and third-person perception : the interplay of generalized and specific suspicion
Xie, Guang-Xin
- In:
Journal of marketing communications
22
(
2016
)
5
,
pp. 494-512
Persistent link: https://www.econbiz.de/10011613197
Saved in:
11
Small sounds, big deals : phonetic symbolism effects in pricing
Coulter, Keith S.
;
Coulter, Robin A.
- In:
Journal of consumer research : JCR ; an …
40
(
2013/14
),
pp. 224-237
Persistent link: https://www.econbiz.de/10009777134
Saved in:
12
How coviewing reduces the effectiveness of TV advertising
Bellman, Steven
;
Rossiter, John R.
;
Schweda, Anika
; …
- In:
Journal of marketing communications
18
(
2012
)
5
,
pp. 363-378
Persistent link: https://www.econbiz.de/10009673789
Saved in:
13
Enhancing the television-viewing experience through commercial interruptions
Nelson, Leif D.
;
Meyvis, Tom
;
Galak, Jeff
- In:
Journal of consumer research : JCR ; an …
36
(
2009/10
)
2
,
pp. 160-172
Persistent link: https://www.econbiz.de/10003880173
Saved in:
14
Special issue: Controversial advertising
Erdogan, B. Zafer
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003761780
Saved in:
15
The influence of advertising context on perceptions of offense
Christy, Timothy P.
;
Haley, Eric
- In:
Journal of marketing communications
14
(
2008
)
4
,
pp. 271-291
Persistent link: https://www.econbiz.de/10003761782
Saved in:
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