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~subject:"Rundfunk"
~subject:"Theorie"
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Rundfunk
Theorie
Hörfunkwerbung
125
Radio advertising
125
Advertising effects
29
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29
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27
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27
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23
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23
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21
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1
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The journal of media economics
3
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2
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2
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2
Business history review
1
Contemporary economic policy : a journal of Western Economic Association International
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
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1
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1
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1
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1
Journal of political economy
1
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1
Revue économique : revue bimestrielle
1
Rivista internazionale di scienze economiche e commerciali : RiSEC ; pubblicazione trimestrale
1
The Columbia journal of world business : publ. quarterly by the Columbia University Graduate School of Business
1
The economic journal : the journal of the Royal Economic Society
1
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1
The journal of industrial economics
1
The quarterly review of economics and business : journal of the Midwest Economics Association
1
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
1
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ECONIS (ZBW)
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1
Identifying the effect of persuasion
Jun, Sung Jae
;
Lee, Sokbae
- In:
Journal of political economy
131
(
2023
)
8
,
pp. 2032-2058
Persistent link: https://www.econbiz.de/10014339679
Saved in:
2
Indonesian radio business model : radio network
Singarimbun, Kartika
;
Karlinah, Siti
;
Darwis, Yuliandre
; …
- In:
Journal of media business studies
20
(
2023
)
1
,
pp. 93-108
Persistent link: https://www.econbiz.de/10014234952
Saved in:
3
Advertisers and American broadcasting : from institutional sponsorship to the creative revolution
Meyers, Cynthia B.
- In:
Business history review
95
(
2021
)
3
,
pp. 447-481
Persistent link: https://www.econbiz.de/10012705106
Saved in:
4
Competitive advertising on broadcasting channels and consumer welfare
Dindaroğlu, Burak
- In:
Information economics and policy : IEP
42
(
2018
),
pp. 66-75
Persistent link: https://www.econbiz.de/10012013093
Saved in:
5
Radio daze
Balfanz, Henry B.
- In:
Journal of business case studies
14
(
2018
)
1
,
pp. 17-22
Persistent link: https://www.econbiz.de/10011865420
Saved in:
6
Ad pricing by multi-channel platforms : how to make viewers and advertisers prefer the same channel?
Foros, Øystein
;
Kind, Hans Jarle
;
Schjelderup, Guttorm
- In:
The journal of media economics
25
(
2012
)
3
,
pp. 133-146
Persistent link: https://www.econbiz.de/10009681642
Saved in:
7
Two-sided markets with pecuniary and participation externalities
Reisinger, Markus
;
Ressner, Ludwig
;
Schmidtke, Richard
- In:
The journal of industrial economics
57
(
2009
)
1
,
pp. 32-57
Persistent link: https://www.econbiz.de/10003814869
Saved in:
8
Price discrimination and audience composition in advertising-based broadcasting
Roson, Roberto
- In:
The journal of media economics
21
(
2008
)
4
,
pp. 234-257
Persistent link: https://www.econbiz.de/10003805063
Saved in:
9
Turn the radio on! : der Radiomarkt in Österreich
Graf, Michael
;
Ragetté, Doris
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
53
(
2008
)
1
,
pp. 41-44
Persistent link: https://www.econbiz.de/10003674492
Saved in:
10
Commercial broadcasting and local content : cultural quotas, advertising and public stations
Richardson, Martin
- In:
The economic journal : the journal of the Royal …
116
(
2006
),
pp. 605-625
Persistent link: https://www.econbiz.de/10003319354
Saved in:
11
Broadcast competition and advertising with free entry: Subscription vs. free-to-air
Choi, Jay Pil
- In:
Information economics and policy : IEP
18
(
2006
)
2
,
pp. 181-196
Persistent link: https://www.econbiz.de/10003303052
Saved in:
12
On the profitability of media mergers
Gal-Or, Esther
;
Dukes, Anthony
- In:
The journal of business : B
79
(
2006
)
2
,
pp. 489-525
Persistent link: https://www.econbiz.de/10003310315
Saved in:
13
Market structure, viewer welfare, and advertising rates in local broadcast television markets
Brown, Keith C.
- In:
Economics letters
86
(
2005
)
3
,
pp. 331-337
Persistent link: https://www.econbiz.de/10002680045
Saved in:
14
Programming and advertising competition in the broadcasting industry
Gabszewicz, Jean Jaskold
;
Laussel, Didier
;
Sonnac, Nathalie
- In:
Journal of economics & management strategy : JEMS
13
(
2004
)
4
,
pp. 657-669
Persistent link: https://www.econbiz.de/10002393574
Saved in:
15
A theory of broadcast media concentration and commercial advertising
Cunningham, Brendan M.
;
Alexander, Peter J.
- In:
Journal of public economic theory
6
(
2004
)
4
,
pp. 557-575
Persistent link: https://www.econbiz.de/10002343793
Saved in:
16
Minimum differentiation in commercial media markets
Gal-Or, Esther
;
Dukes, Anthony
- In:
Journal of economics & management strategy : JEMS
12
(
2003
)
3
,
pp. 291-325
Persistent link: https://www.econbiz.de/10001786277
Saved in:
17
Market structure, program diversity, and radio audience size
Rogers, Robert P.
- In:
Contemporary economic policy : a journal of Western …
14
(
1996
)
1
,
pp. 81-91
Persistent link: https://www.econbiz.de/10001201522
Saved in:
18
A model of the audience for TV broadcasting : implications for advertising competition and regulation
Vaglio, Alessandro
- In:
Rivista internazionale di scienze economiche e …
42
(
1995
)
1
,
pp. 33-56
Persistent link: https://www.econbiz.de/10001181624
Saved in:
19
Public policy relating to consumer comprehension of television commercials : a review and some empirical results
Murray, Noel M.
- In:
Journal of consumer policy : consumer issues in law, …
16
(
1993
)
2
,
pp. 145-170
Persistent link: https://www.econbiz.de/10001158161
Saved in:
20
Network or pay-per-view? : A welfare analysis
Holden, Steinar
- In:
Economics letters
43
(
1993
)
1
,
pp. 59-64
Persistent link: https://www.econbiz.de/10001151864
Saved in:
21
An economics perspective ten years after the NAB case
Hull, Brooks Brittenham
- In:
The journal of media economics
3
(
1990
)
1
,
pp. 19-35
Persistent link: https://www.econbiz.de/10001086189
Saved in:
22
Oligopoly in advertiser-supported media
Masson, Robert T.
- In:
The quarterly review of economics and business : …
30
(
1990
)
2
,
pp. 3-16
Persistent link: https://www.econbiz.de/10001096755
Saved in:
23
Quelques repères sur les services publics de radio et télévision en Europe
Caro, Jean-Yves
- In:
Revue économique : revue bimestrielle
39
(
1988
)
3
,
pp. 573-586
Persistent link: https://www.econbiz.de/10001046613
Saved in:
24
Advertising exposure, loyalty, and brand purchase : a two-stage model of choice
Tellis, Gerard J.
- In:
Journal of marketing research : JMR
25
(
1988
)
2
,
pp. 134-144
Persistent link: https://www.econbiz.de/10001051619
Saved in:
25
A comparison of unidimensional and multidimensional television exposure distribution models
Rice, Marshall D.
- In:
International journal of research in marketing : IJRM ; …
4
(
1987
)
2
,
pp. 147-156
Persistent link: https://www.econbiz.de/10001041160
Saved in:
26
International commercial television
In:
The Columbia journal of world business : publ. …
22
(
1987
)
3
Persistent link: https://www.econbiz.de/10001055300
Saved in:
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