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isPartOf:"Journal of consumer research : JCR ; an interdisciplinary bimonthly"
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Hörfunkwerbung
6
Radio advertising
6
Consumer behaviour
3
Konsumentenverhalten
3
Psychology of advertising
3
Werbepsychologie
3
Fernsehen
2
Television
2
1985
1
Forecast
1
Jugendliche
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Mothers
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Mütter
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Prognose
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Promotional materials
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Werbemittel
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Youth
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Goldberg, Marvin E.
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Armstrong, Gary
1
Brucks, Merrie
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Deighton, John
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Gorn, Gerald J.
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Hausknecht, Douglas
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Hyun, Yong J.
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MacQueen, Josh
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Macklin, M. C.
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Moore, Danny L.
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Romer, Daniel
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
Kampagnen, Kontakte, Konkurrenz : Potentiale der Radiowerbung
15
Reihe Arbeitspapiere des Instituts für Rundfunkökonomie an der Universität zu Köln
9
BLM-Schriftenreihe
8
Beiträge zum Rundfunkrecht
7
Journal of advertising research
6
Konsum und Verhalten
6
The journal of media economics
6
Faculty & research / Insead : working paper series
5
Schriften zu Marketing und Management
5
European journal of marketing : EJM
4
Gabler Edition Wissenschaft
4
Journal of marketing research : JMR
4
Media-Perspektiven
4
Angewandte Medienforschung : Schriftenreihe für die Kommunikationswissenschaft
3
CESifo working papers
3
Economics letters
3
Ilmenauer Schriften zur Betriebswirtschaftslehre
3
Interfaces : the INFORMS journal on the practice of operations research
3
International journal of advertising : the quarterly review of marketing communications
3
Journal of economics & management strategy : JEMS
3
Journal of marketing
3
Reihe Medien-Skripten : Beiträge zur Medien- und Kommunikationswissenschaft
3
The journal of consumer marketing
3
Wissen schaf(f)t Werbung : [in Gedenken an Marianne Hammerl]
3
Business history review
2
Dortmunder Diskussionsbeiträge zur Wirtschaftspolitik
2
Ds U / Utbildningsdepartementet
2
Forschungsgruppe Konsum und Verhalten
2
Gewerblicher Rechtsschutz und Urheberrecht : GRUR ; Zeitschrift der Deutschen Vereinigung für Gewerblichen Rechtsschutz und Urheberrecht
2
Information economics and policy : IEP
2
International journal of sport finance
2
Journal of business research : JBR
2
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
2
Journal of marketing communications
2
Journal of the Academy of Marketing Science
2
Marketing : ZFP ; journal of research and management
2
NORD
2
Report
2
Revue économique : revue bimestrielle
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ECONIS (ZBW)
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1
Predicting memory for components of TV commercials from EEG
Rothschild, Michael
- In:
Journal of consumer research : JCR ; an …
16
(
1990
)
4
,
pp. 472-478
Persistent link: https://www.econbiz.de/10001098517
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2
Using drama to persuade
Deighton, John
- In:
Journal of consumer research : JCR ; an …
16
(
1989
)
3
,
pp. 335-343
Persistent link: https://www.econbiz.de/10001098565
Saved in:
3
Children's use of cognitive defenses against television advertising : a cognitive response approach
Brucks, Merrie
- In:
Journal of consumer research : JCR ; an …
14
(
1988
)
4
,
pp. 471-482
Persistent link: https://www.econbiz.de/10001098539
Saved in:
4
Happy and sad TV programs : how they affect reactions to commercials
Goldberg, Marvin E.
- In:
Journal of consumer research : JCR ; an …
14
(
1987
)
3
,
pp. 387-403
Persistent link: https://www.econbiz.de/10001068355
Saved in:
5
Preschoolers' understanding of the informational function of television advertising
Macklin, M. C.
- In:
Journal of consumer research : JCR ; an …
14
(
1987
)
2
,
pp. 229-239
Persistent link: https://www.econbiz.de/10001068366
Saved in:
6
Time compression, response opportunity, and persuasion
Moore, Danny L.
- In:
Journal of consumer research : JCR ; an …
13
(
1986
)
1
,
pp. 85-99
Persistent link: https://www.econbiz.de/10001018860
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