//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"United States"
~type:"article"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Werbekaufleute"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
United States
Media professions
25
Medienberufe
25
Advertising industry
7
Werbewirtschaft
7
USA
6
Advertising
4
Werbung
4
Anforderungsprofil
3
Creativity
3
Deutschland
3
Gender
3
Germany
3
Geschlecht
3
Kreativität
3
Occupational profile
3
Public relations
3
Öffentlichkeitsarbeit
3
Advertising effects
2
Advertising planning
2
Branchenentwicklung
2
Computerspiel
2
Cultural identity
2
France
2
Frankreich
2
Frauen
2
Frauenbewegung
2
Führungskräfte
2
Gender studies
2
Geschlechterforschung
2
Grounded Theory
2
Grounded theory
2
Großbritannien
2
Internet marketing
2
Kulturelle Identität
2
Legitimacy
2
Legitimität
2
Managers
2
Occupational qualification
2
Online-Marketing
2
more ...
less ...
Type of publication
All
Article
Book / Working Paper
2
Type of publication (narrower categories)
All
Article in journal
5
Aufsatz in Zeitschrift
5
Aufsatz im Buch
1
Book section
1
Language
All
English
6
Author
All
Brown, Elspeth H.
1
Broyles, Sheri J.
1
Coleman, Catherine A.
1
Griffin, W. Glenn
1
Grow, Jean
1
Johansson, Catrin
1
Kelly, J. S.
1
McQuarrie, Edward F.
1
Ottestig, Ann T.
1
Phillips, Barbara J.
1
Roca, David
1
Zayer, Linda Tuncay
1
more ...
less ...
Published in...
All
Journal of advertising : official publication of the American Academy of Advertising
2
Inside marketing : practices, ideologies, devices
1
International journal of advertising : the quarterly review of marketing communications
1
Journal of business research : JBR
1
Journal of communication management : an international journal
1
Source
All
ECONIS (ZBW)
6
Showing
1
-
6
of
6
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Advertising professionals' perceptions of the impact of gender portrayals on men and women : a question of ethics?
Zayer, Linda Tuncay
;
Coleman, Catherine A.
- In:
Journal of advertising : official publication of the …
44
(
2015
)
3
,
pp. 264-275
Persistent link: https://www.econbiz.de/10011313245
Saved in:
2
The face of the brand : how art directors understand visual brand identity
Phillips, Barbara J.
;
McQuarrie, Edward F.
;
Griffin, W. …
- In:
Journal of advertising : official publication of the …
43
(
2014
)
4
,
pp. 318-332
Persistent link: https://www.econbiz.de/10010470007
Saved in:
3
Vanishing acts : creative women in Spain and the United States
Grow, Jean
;
Roca, David
;
Broyles, Sheri J.
- In:
International journal of advertising : the quarterly …
31
(
2012
)
3
,
pp. 657-679
Persistent link: https://www.econbiz.de/10009581773
Saved in:
4
Communication executives in a changing world : legitimacy beyond organizational borders
Johansson, Catrin
;
Ottestig, Ann T.
- In:
Journal of communication management : an international …
15
(
2011
)
2
,
pp. 144-164
Persistent link: https://www.econbiz.de/10009127081
Saved in:
5
Black models and the invention of the US "negro market," 1945-1960
Brown, Elspeth H.
- In:
Inside marketing : practices, ideologies, devices
,
(pp. 185-211)
.
2011
Persistent link: https://www.econbiz.de/10008938706
Saved in:
6
Practicing advertising researchers and their views of academic researchers
Kelly, J. S.
- In:
Journal of business research : JBR
15
(
1987
)
3
,
pp. 257-268
Persistent link: https://www.econbiz.de/10001029642
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->