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~subject:"Brand image"
~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
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Search: subject_exact:"Werbeplanung"
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Brand image
Advertising planning
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Werbeplanung
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Advertising effects
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Werbewirkung
13
Markenimage
5
USA
4
United States
4
Advertising industry
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Marketing theory
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Comparative advertising
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Beverland, Michael B.
1
Burton, Scot
1
Dahlén, Micael
1
Folse, Judith Anne Garretson
1
Friberg, Lars
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Griffin, W. Glenn
1
Halkias, Georgios
1
Kokkinaki, Flora
1
Lindgreen, Adam
1
McQuarrie, Edward F.
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Netemeyer, Richard G.
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Nilsson, Erik
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Journal of advertising : official publication of the American Academy of Advertising
European journal of marketing : EJM
1
Going global: implementing international business operations
1
IEEE transactions on engineering management : EM
1
International journal of advertising : the quarterly review of marketing communications
1
Journal of business strategy
1
Journal of marketing communications
1
Journal of marketing research : JMR
1
Journal of promotion management : JPM
1
Leicht gemacht
1
MSI reports : working paper series
1
Markenaufbau und Markenpflege : Grundlagen und Praxis zur erfolgreichen Umsetzung
1
Marketing im Nebenfach
1
Service business
1
The evolution of brands : from signals of quality to storehouses of trust
1
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
1
Werben & Verkaufen
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ECONIS (ZBW)
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The degree of ad-brand incongruity and the distinction between schema-driven and stimulus-driven attitudes
Halkias, Georgios
;
Kokkinaki, Flora
- In:
Journal of advertising : official publication of the …
43
(
2014
)
4
,
pp. 397-409
Persistent link: https://www.econbiz.de/10010469988
Saved in:
2
The face of the brand : how art directors understand visual brand identity
Phillips, Barbara J.
;
McQuarrie, Edward F.
;
Griffin, W. …
- In:
Journal of advertising : official publication of the …
43
(
2014
)
4
,
pp. 318-332
Persistent link: https://www.econbiz.de/10010470007
Saved in:
3
Spokescharacters
Folse, Judith Anne Garretson
;
Netemeyer, Richard G.
; …
- In:
Journal of advertising : official publication of the …
41
(
2012
)
1
,
pp. 17-32
Persistent link: https://www.econbiz.de/10009536717
Saved in:
4
Long live creative media choice : the medium as a persistent brand cue
Dahlén, Micael
;
Friberg, Lars
;
Nilsson, Erik
- In:
Journal of advertising : official publication of the …
38
(
2009
)
2
,
pp. 121-129
Persistent link: https://www.econbiz.de/10003863813
Saved in:
5
Projecting authenticity through advertising : consumer judgements of advertisers' claims
Beverland, Michael B.
;
Lindgreen, Adam
;
Vink, Michiel W.
- In:
Journal of advertising : official publication of the …
37
(
2008
)
1
,
pp. 5-15
Persistent link: https://www.econbiz.de/10003708152
Saved in:
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