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~isPartOf:"Journal of international consumer marketing"
~subject:"Comparison"
~source:"econis"
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Comparison
Advertising effects
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Werbewirkung
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Consumer behaviour
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Journal of international consumer marketing
International journal of advertising : the quarterly review of marketing communications
8
European journal of marketing : EJM
4
Journal of advertising research
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Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of current issues and research in advertising : JCIRA
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Journal of promotion management : JPM
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Betriebswirtschaftliche Aspekte lose gekoppelter Systeme und Electronic Business
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Gabler Edition Wissenschaft / Innovatives Markenmanagement
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International marketing review
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Journal of business research : JBR
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Journal of global marketing
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Journal of marketing communications
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Advertising, promotion, and new media
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Australasian marketing journal
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Communicating corporate social responsibility : perspectives and practice
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Dresdner Beiträge zur Betriebswirtschaftslehre
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Forum für Fachsprachen-Forschung : FFF
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Handbook on cross-cultural marketing
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Health marketing quarterly
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IIMB management review
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Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies
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Interkulturelles Management im deutsch-französischen Umfeld : theoretische und empirische Beiträge
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International business and economics research journal
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International journal of comparative management
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International journal of consumer studies
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International journal of internet marketing and advertising : IJIMA
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International journal of market research
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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International journal of sports marketing & sponsorship
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International marketing ; Vol. 2
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Journal of fashion marketing and management
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Journal of food products marketing
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of international business and economics : JIBE
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Examining the dimensionality in global attitudes toward advertising : a comparison of perceptions of Chinese and United States consumers
Haytko, Diana L.
;
Clark, Ronald A.
;
Hermans, Charles M.
; …
- In:
Journal of international consumer marketing
30
(
2018
)
2
,
pp. 85-97
Persistent link: https://www.econbiz.de/10011917521
Saved in:
2
The effect of attractiveness in advertising and comparison motives on self-judgments and product evaluations : a cross-National perspective
Micu, Camelia C.
;
Coulter, Robin
- In:
Journal of international consumer marketing
24
(
2012
)
1/2
,
pp. 79-99
Persistent link: https://www.econbiz.de/10009545346
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