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Advertising effects
15
Werbewirkung
15
Advertising
5
Werbung
5
Consumer behaviour
3
Konsumentenverhalten
3
Emotion
2
International marketing
2
Internationales Marketing
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Business cycle synchronization
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Category management
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Charitable organization
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China
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Konjunkturzusammenhang
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15
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Franses, Philip Hans
4
Puntoni, Stefano
3
Dekimpe, Marnik G.
2
Loef, Joost
2
Stremersch, Stefan
2
Antonides, Gerrit
1
Bart, Yakov
1
Calli, Meltem Kiygi
1
Cole, Catherine A.
1
Cote, Joseph A.
1
Deleersnyder, Barbara
1
Dellaert, Benedict
1
Diepen, Merel van
1
Donkers, Bas
1
Fok, Dennis
1
Gower, John
1
Groenen, Patrick J. F.
1
Hanssens, Dominique M.
1
Hooge, Ilona E. de
1
Korkames, Joseph
1
Lans, Ralf van der
1
Leeflang, Peter
1
Liberali, Gui
1
Nierop, Johannes Erjen Maurice van
1
Pauwels, Koen
1
Raaij, Willem Fred van
1
Ritson, Mark
1
Schroeder, Jonathan E.
1
Siew Meng Leong
1
Smidts, Ale
1
Srinivasan, Shuba
1
Stanley, Tom D.
1
Steenkamp, Jan-Benedict E. M.
1
Tucker, Catherine
1
Urban, Glen
1
Velden, Michel van de
1
Verbeke, Willem J. M. I.
1
Verlegh, Peeter W. J.
1
Vines, Karen
1
Vriens, Marco
1
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Erasmus Research Institute of Management
4
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ERIM report series research in management
Journal of advertising research
269
Journal of advertising : official publication of the American Academy of Advertising
236
International journal of advertising : the quarterly review of marketing communications
215
Journal of business research : JBR
207
International journal of advertising : the review of marketing communications
200
Journal of marketing communications
191
Psychology & marketing
122
Journal of promotion management : JPM
116
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
91
Journal of retailing and consumer services
85
Journal of promotion management : innovations in planning and applied research
83
European journal of marketing : EJM
69
International journal of internet marketing and advertising : IJIMA
65
Journal of marketing research : JMR
63
Marketing letters : a journal of research in marketing
60
Journal of current issues and research in advertising : JCIRA
59
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
55
SpringerLink / Bücher
51
Health marketing quarterly
50
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
49
Marketing : ZFP ; journal of research and management
49
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
43
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
39
The journal of product & brand management
38
Young consumers : insight and ideas for responsible marketers
38
Journal of current issues and research in advertising
37
Marketing intelligence & planning
36
International journal of hospitality management
35
Journal of marketing
35
Asia Pacific journal of marketing and logistics
34
Journal of global marketing
33
Management science : journal of the Institute for Operations Research and the Management Sciences
32
The journal of consumer marketing
32
Journal of consumer research : JCR ; an interdisciplinary bimonthly
31
Journal of international consumer marketing
31
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
30
The journal of brand management : an international journal
30
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
29
International journal of sports marketing & sponsorship
29
Journal of the Academy of Marketing Science
29
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ECONIS (ZBW)
15
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1
Reducing biases in advertising effectiveness research : new meta-analytic evidence
Korkames, Joseph
;
Stanley, Tom D.
;
Stremersch, Stefan
-
2022
Persistent link: https://www.econbiz.de/10013532297
Saved in:
2
A new method of measuring online media advertising effectiveness : prospective meta-analysis in marketing
Liberali, Gui
;
Urban, Glen
;
Dellaert, Benedict
;
Tucker, …
-
2016
Persistent link: https://www.econbiz.de/10011643144
Saved in:
3
Advertising-induced embarrassment
Puntoni, Stefano
;
Hooge, Ilona E. de
;
Verbeke, Willem …
-
2013
Persistent link: https://www.econbiz.de/10009736152
Saved in:
4
Perceptual maps : the good, the bad and the ugly
Gower, John
;
Groenen, Patrick J. F.
;
Velden, Michel van de
-
2010
Persistent link: https://www.econbiz.de/10008665145
Saved in:
5
Does irritation induced by charitable direct mailings reduce donations?
Diepen, Merel van
(
contributor
);
Donkers, Bas
(
contributor
); …
-
2008
Persistent link: https://www.econbiz.de/10003791622
Saved in:
6
Cross-national logo evaluation analysis: an individual level approach
Lans, Ralf van der
;
Cote, Joseph A.
;
Cole, Catherine A.
; …
-
2008
Persistent link: https://www.econbiz.de/10008649049
Saved in:
7
Modeling the effectiveness of hourly direct-response radio commercials
Calli, Meltem Kiygi
(
contributor
); …
-
2008
Persistent link: https://www.econbiz.de/10003719958
Saved in:
8
The role of national culture in advertising's sensitivity to business cycles : an investigation across all continents
Deleersnyder, Barbara
;
Dekimpe, Marnik G.
;
Steenkamp, …
-
2007
Persistent link: https://www.econbiz.de/10003651669
Saved in:
9
Interaction between shelf layout and marketing effectiveness and its impact on optimizing shelf arrangements
Nierop, Johannes Erjen Maurice van
(
contributor
); …
-
2006
Persistent link: https://www.econbiz.de/10003303639
Saved in:
10
Polysemy in advertising
Puntoni, Stefano
(
contributor
); …
-
2006
Persistent link: https://www.econbiz.de/10003381143
Saved in:
11
"Emotionalʺ versus"emotioneelʺ: advertising language and emotional appraisal
Puntoni, Stefano
(
contributor
)
-
2006
Persistent link: https://www.econbiz.de/10003402313
Saved in:
12
Advertising effects on awareness, consideration and brand choice using tracking data
Franses, Philip Hans
(
contributor
); …
-
2004
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10002037149
Saved in:
13
Cognitive and affective consequences of two types of incongruent advertising
Loef, Joost
(
contributor
);
Verlegh, Peeter W. J.
(
contributor
)
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001660052
Saved in:
14
The role of schema salience in ad processing and evaluation
Loef, Joost
(
contributor
);
Antonides, Gerrit
(
contributor
); …
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001641687
Saved in:
15
Do promotions benefit manufacturers, retailers or both?
Srinivasan, Shuba
;
Pauwels, Koen
;
Hanssens, Dominique M.
; …
-
2001
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001658533
Saved in:
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