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~subject:"Werbeplanung"
~subject:"Brand image"
~isPartOf:"Journal of global marketing"
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Search: subject_exact:"Werbewirkung"
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Werbeplanung
Brand image
Advertising effects
33
Werbewirkung
33
Advertising
24
Werbung
23
Consumer behaviour
18
Konsumentenverhalten
18
Markenimage
8
Brand management
7
Celebrity endorsement
7
Celebrity-Werbung
7
Markenführung
7
Cultural identity
6
Kulturelle Identität
6
Internet marketing
5
Online-Marketing
5
India
4
Indien
4
International marketing
4
Internationales Marketing
4
Marketing management
4
Marketingmanagement
4
advertising
4
culture
4
Designation of origin
3
Herkunftsbezeichnung
3
Print advertising
3
Printwerbung
3
Psychology of advertising
3
Social Web
3
Social web
3
Werbepsychologie
3
Arzneimittel
2
Athletes
2
Brand
2
China
2
Comparison
2
Culture
2
Direct marketing
2
Direktmarketing
2
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Article
8
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8
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8
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English
8
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Meurs, Frank van
2
Athaide, Gerard A.
1
Bagdare, Shilpa
1
Billore, Aditya
1
Gerritsen, Marinel
1
Guptha, Ch. Abhinav
1
Heuvel, Jauke van den
1
Hooft Comajuncosas, Andreu van
1
Hornikx, Jos
1
Janssen, Anne
1
Jayasimha, K. R.
1
Klink, Richard R.
1
Korzilius, Hubert
1
Malik, Garima
1
Nagar, Komal
1
Nambudiri, Ranjeet
1
Nickerson, Catherine
1
Roy, Subhadip
1
Sadh, Ashish
1
Um, Nam-hyun
1
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Published in...
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Journal of global marketing
Journal of business research : JBR
48
International journal of advertising : the quarterly review of marketing communications
41
Journal of marketing communications
37
Journal of advertising research
32
The journal of product & brand management
31
Journal of advertising : official publication of the American Academy of Advertising
27
International journal of advertising : the review of marketing communications
25
Psychology & marketing
21
Journal of promotion management : JPM
18
The journal of brand management : an international journal
18
SpringerLink / Bücher
17
Journal of promotion management : innovations in planning and applied research
16
Journal of retailing and consumer services
16
International journal of internet marketing and advertising : IJIMA
15
Marketing letters : a journal of research in marketing
15
European journal of marketing : EJM
14
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
14
Marketing : ZFP ; journal of research and management
12
Asia Pacific journal of marketing and logistics
11
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
11
International journal of hospitality management
10
Marketing intelligence & planning
10
Journal of consumer research : JCR ; an interdisciplinary bimonthly
8
The journal of consumer marketing
8
A master class in brand planning : the timeless works of Stephen King
7
International journal of sports marketing & sponsorship
7
Journal of the Academy of Marketing Science
7
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
6
Journal of current issues and research in advertising : JCIRA
6
Tourism management : research, policies, practice
6
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
6
Journal of current issues and research in advertising
5
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
5
Journal of marketing
5
Journal of marketing research : JMR
5
Journal of marketing theory and practice
5
Journal of travel and tourism marketing
5
Sport marketing quarterly : preferred journal of the Sport Marketing Association
5
Springer eBook Collection / Business and Economics
5
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ECONIS (ZBW)
8
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1
How brands highlight country of origin in magazine advertising : a content analysis
Hornikx, Jos
;
Meurs, Frank van
;
Heuvel, Jauke van den
; …
- In:
Journal of global marketing
33
(
2020
)
1
,
pp. 34-45
Persistent link: https://www.econbiz.de/10012201062
Saved in:
2
Divergence or relevance in advertisements : what works in emerging markets? : evidence from Indian consumers
Billore, Aditya
;
Jayasimha, K. R.
;
Sadh, Ashish
; …
- In:
Journal of global marketing
33
(
2020
)
4
,
pp. 225-241
Persistent link: https://www.econbiz.de/10012260082
Saved in:
3
The role of country of origin in celebrity endorsements : integrating effects of brand familiarity
Roy, Subhadip
;
Bagdare, Shilpa
- In:
Journal of global marketing
28
(
2015
)
3/5
,
pp. 133-151
Persistent link: https://www.econbiz.de/10011433864
Saved in:
4
Modeling the effects of green advertising on brand image : investigating the moderating effects of product involvement using structural equation
Nagar, Komal
- In:
Journal of global marketing
28
(
2015
)
3/5
,
pp. 152-171
Persistent link: https://www.econbiz.de/10011433865
Saved in:
5
Impact of celebrity endorsements and brand mascots on consumer buying behavior
Malik, Garima
;
Guptha, Ch. Abhinav
- In:
Journal of global marketing
27
(
2014
)
2
,
pp. 128-143
Persistent link: https://www.econbiz.de/10010380436
Saved in:
6
Effects of negative brand information : measuring impact of celebrity identification and brand commitment
Um, Nam-hyun
- In:
Journal of global marketing
26
(
2013
)
2
,
pp. 68-79
Persistent link: https://www.econbiz.de/10010189542
Saved in:
7
Creating global brand names : the use of sound symbolism
Athaide, Gerard A.
;
Klink, Richard R.
- In:
Journal of global marketing
25
(
2012
)
4
,
pp. 202-212
Persistent link: https://www.econbiz.de/10009725933
Saved in:
8
English in product advertisements in non-english-speaking countries in Western Europe : product image and comprehension of the text
Gerritsen, Marinel
;
Nickerson, Catherine
;
Hooft …
- In:
Journal of global marketing
23
(
2010
)
4
,
pp. 349-365
Persistent link: https://www.econbiz.de/10008701377
Saved in:
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