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~isPartOf:"Young consumers : insight and ideas for responsible marketers"
~isPartOf:"Journal of marketing research : JMR"
~subject:"Markenführung"
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Markenführung
Advertising effects
99
Werbewirkung
99
Consumer behaviour
56
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56
Advertising
48
Werbung
48
Internet marketing
31
Online-Marketing
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advertising
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1
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1
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Buijzen, Moniek
1
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1
Choudhary, Sharuti
1
Cian, Luca
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Young consumers : insight and ideas for responsible marketers
Journal of marketing research : JMR
Journal of business research : JBR
49
International journal of advertising : the review of marketing communications
40
Journal of marketing communications
38
The journal of product & brand management
32
International journal of advertising : the quarterly review of marketing communications
29
Journal of promotion management : JPM
25
The journal of brand management : an international journal
25
Psychology & marketing
23
Journal of advertising research
19
Journal of promotion management : innovations in planning and applied research
19
International journal of internet marketing and advertising : IJIMA
18
Journal of retailing and consumer services
16
SpringerLink / Bücher
16
Marketing : ZFP ; journal of research and management
14
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
13
Marketing letters : a journal of research in marketing
11
Marketing intelligence & planning
10
Asia Pacific journal of marketing and logistics
9
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
9
European journal of marketing : EJM
8
International journal of sports marketing & sponsorship
8
Journal of advertising : official publication of the American Academy of Advertising
8
Journal of the Academy of Marketing Science
8
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
8
The journal of consumer marketing
8
Gabler Edition Wissenschaft / Marken- und Produktmanagement
7
International journal of hospitality management
7
Journal of global marketing
7
Springer eBook Collection / Business and Economics
7
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
6
Journal of current issues and research in advertising
6
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
6
Journal of marketing
6
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
Journal of marketing management : MM
6
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
6
Journal of strategic marketing
6
European journal of marketing
5
Innovatives Markenmanagement
5
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ECONIS (ZBW)
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1
The changing portrayal of children in Indian advertisements : a comparative study of the three decades
Choudhary, Sharuti
;
Roy, Subhadip
- In:
Young consumers : insight and ideas for responsible …
23
(
2022
)
4
,
pp. 570-586
Persistent link: https://www.econbiz.de/10013454855
Saved in:
2
Impact of nature of advergames on brand recall and brand attitude among young Indian gamers : moderating roles of game-product congruence and persuasion knowledge
Vashisht, Devika
;
Sreejesh, S.
- In:
Young consumers : insight and ideas for responsible …
16
(
2015
)
4
,
pp. 454-467
Persistent link: https://www.econbiz.de/10011522157
Saved in:
3
Communicating across age-groups : variance in consumer attitudes from tweenagers to adults
Sharma, Ruppal Walia
- In:
Young consumers : insight and ideas for responsible …
16
(
2015
)
3
,
pp. 348-362
Persistent link: https://www.econbiz.de/10011443570
Saved in:
4
Boys' responses to the integration of advertising and entertaining content
Reijmersdal, Eva A. van
;
Rozendaal, Esther
;
Buijzen, Moniek
- In:
Young consumers : insight and ideas for responsible …
16
(
2015
)
3
,
pp. 251-263
Persistent link: https://www.econbiz.de/10011443537
Saved in:
5
This logo moves me : dynamic imagery from static images
Cian, Luca
;
Krishna, Aradhna
;
Elder, Ryan S.
- In:
Journal of marketing research : JMR
51
(
2014
)
2
,
pp. 184-197
Persistent link: https://www.econbiz.de/10010362218
Saved in:
6
Internet versus television advertising : a brand-building comparison
Draganska, Michaela
;
Hartmann, Wesley R.
;
Stanglein, Gena
- In:
Journal of marketing research : JMR
51
(
2014
)
5
,
pp. 578-590
Persistent link: https://www.econbiz.de/10010489705
Saved in:
7
How well does advertising work? : generalizations from meta-analysis of brand advertising elasticities
Sethuraman, Raj
;
Tellis, Gerard J.
;
Briesch, Richard A.
- In:
Journal of marketing research : JMR
48
(
2011
)
3
,
pp. 457-471
Persistent link: https://www.econbiz.de/10009161369
Saved in:
8
The sources and consequences of the fluent processing of numbers
King, Dan
;
Janiszewski, Chris A.
- In:
Journal of marketing research : JMR
48
(
2011
)
2
,
pp. 327-341
Persistent link: https://www.econbiz.de/10008988444
Saved in:
9
Branding alters attitude functions and reduces the advantage of function-matching persuasive appeals
LeBoeuf, Robyn A.
;
Simmons, Joseph P.
- In:
Journal of marketing research : JMR
47
(
2010
)
2
,
pp. 348-360
Persistent link: https://www.econbiz.de/10003965483
Saved in:
10
Emotionality and semantic onsets : exploring orienting attention responses in advertising
Nielsen, Jesper H.
;
Shapiro, Stewart A.
;
Mason, Charlotte H.
- In:
Journal of marketing research : JMR
47
(
2010
)
6
,
pp. 1138-1150
Persistent link: https://www.econbiz.de/10008796505
Saved in:
11
Dilution and enhancement of celebrity brands through sequential movie releases
Luo, Lan
;
Chen, Xinlei
;
Han, Jeanie
;
Park, C. Whan
- In:
Journal of marketing research : JMR
47
(
2010
)
6
,
pp. 1114-1128
Persistent link: https://www.econbiz.de/10008796515
Saved in:
12
Brand portfolio promotions
Aribarg, Anocha
;
Arora, Neeraj
- In:
Journal of marketing research : JMR
45
(
2008
)
4
,
pp. 391-402
Persistent link: https://www.econbiz.de/10003756177
Saved in:
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