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Werbung
28
Advertising
25
Theorie
7
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7
advertising
6
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5
Werbewirkung
5
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4
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Applied economics
Journal of advertising research
228
International journal of advertising : the review of marketing communications
192
International journal of advertising : the quarterly review of marketing communications
182
Journal of advertising : official publication of the American Academy of Advertising
170
Journal of business research : JBR
161
Journal of advertising
157
Journal of marketing communications
140
Journal of promotion management : JPM
82
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
82
Management science : journal of the Institute for Operations Research and the Management Sciences
81
Journal of marketing
72
Journal of historical research in marketing
70
European journal of operational research : EJOR
69
European journal of marketing : EJM
66
Journal of promotion management : innovations in planning and applied research
64
Journal of marketing research : JMR
62
International journal of internet marketing and advertising : IJIMA
58
Journal of retailing and consumer services
57
Jahrbuch der Absatz- und Verbrauchsforschung
55
NBER working paper series
54
International journal of industrial organization
52
Journal of current issues and research in advertising : JCIRA
51
SpringerLink / Bücher
50
Health marketing quarterly
49
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
49
Psychology & marketing
49
Journal of current issues and research in advertising
45
NBER Working Paper
45
Marketing : ZFP ; journal of research and management
42
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
42
Working paper / National Bureau of Economic Research, Inc.
41
Markenartikel : das Magazin für Markenführung
39
Journal of business ethics : JOBE
35
Young consumers : insight and ideas for responsible marketers
35
Marketing letters : a journal of research in marketing
34
Journal of global marketing
32
Advertising theory
31
Journal of consumer research : JCR ; an interdisciplinary bimonthly
31
CESifo working papers
30
Esomar congress
30
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ECONIS (ZBW)
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1
Social media sentiments and firm value
Benjamin, Samuel Jebaraj
;
Biswas, Pallab Kumar
; …
- In:
Applied economics
54
(
2022
)
26
,
pp. 2983-2997
Persistent link: https://www.econbiz.de/10013171176
Saved in:
2
An analytical framework for retailer price and advertising decisions for products with temperature-sensitive demand
Chenavaz, Régis
;
Escobar, Octavio
;
Rousset, Xavier
- In:
Applied economics
51
(
2019
)
52
,
pp. 5683-5693
Persistent link: https://www.econbiz.de/10012197268
Saved in:
3
Measuring the effects of advertising on green industry sales : a generalized propensity score approach
Li, Yajuan
;
Palma, Marco A.
;
Hall, Charles R.
; …
- In:
Applied economics
51
(
2019
)
12
,
pp. 1303-1318
Persistent link: https://www.econbiz.de/10012196540
Saved in:
4
Are corporate social responsibility and advertising complements or substitutes in producing firm reputation?
Lloyd-Smith, Patrick
;
An, Henry
- In:
Applied economics
51
(
2019
)
21
,
pp. 2275-2288
Persistent link: https://www.econbiz.de/10012196677
Saved in:
5
TV advertising spillovers and demand for private labels : the case of carbonated soft drinks
Lopez, Rigoberto A.
;
Liu, Yizao
;
Zhu, Chen
- In:
Applied economics
47
(
2015
)
25/27
,
pp. 2563-2576
Persistent link: https://www.econbiz.de/10010519658
Saved in:
6
The effects of direct-to-consumer advertising of pharmaceuticals on adherence
Cardon, James H.
;
Showalter, Mark H.
- In:
Applied economics
47
(
2015
)
49/51
,
pp. 5432-5444
Persistent link: https://www.econbiz.de/10011341789
Saved in:
7
How do advertised brands benefit from private labels? : an application of rational expectations models
Chen, Guan-ru
- In:
Applied economics
46
(
2014
)
22/24
,
pp. 2891-2902
Persistent link: https://www.econbiz.de/10010417137
Saved in:
8
Influences on sponsorship deals in NASCAR : indirect evidence from time on camera
Rotthoff, Kurt William
;
Depken, Craig A.
;
Groothuis, …
- In:
Applied economics
46
(
2014
)
19/21
,
pp. 2277-2289
Persistent link: https://www.econbiz.de/10010417274
Saved in:
9
Modelling the effects of promotion expenditures on sales of pharmaceuticals
Wieringa, Jaap E.
;
Leeflang, Peter
- In:
Applied economics
45
(
2013
)
22/24
,
pp. 3389-3399
Persistent link: https://www.econbiz.de/10010345405
Saved in:
10
Can generic advertising alleviate consumer concerns over food scares?
Messer, Kent D.
;
Kaiser, Harry M.
;
Payne, Collin
; …
- In:
Applied economics
43
(
2011
)
10/12
,
pp. 1535-1549
Persistent link: https://www.econbiz.de/10009239367
Saved in:
11
Measuring and testing advertising-induced rotation in the demand curve
Zheng, Yuqing
;
Kinnucan, Henry W.
;
Kaiser, Harry M.
- In:
Applied economics
42
(
2010
)
13/15
,
pp. 1601-1614
Persistent link: https://www.econbiz.de/10008737432
Saved in:
12
Alcohol advertising bans, consumption and control policies in seventeen OECD countries, 1975 - 2000
Nelson, Jon Paul
- In:
Applied economics
42
(
2010
)
7/9
,
pp. 803-823
Persistent link: https://www.econbiz.de/10003991747
Saved in:
13
Lower bounds of concentration in Taiwan's manufacturing industries : do exports matter?
Yang, Chih-Hai
;
Kuo, Chun-chien
- In:
Applied economics
39
(
2007
)
16/18
,
pp. 2389-2401
Persistent link: https://www.econbiz.de/10003590358
Saved in:
14
The effects of advertising on resale price maintenance
Chen, Miao-ling
;
Chen, Guan-ru
- In:
Applied economics
39
(
2007
)
4/6
,
pp. 453-459
Persistent link: https://www.econbiz.de/10003461747
Saved in:
15
Structure, conduct and performance : a simultaneous equations investigation for the Brazilian manufacturing industry
Resende, Marcelo
- In:
Applied economics
39
(
2007
)
7/9
,
pp. 937-942
Persistent link: https://www.econbiz.de/10003484171
Saved in:
16
Measuring advertising intensity and intangible capital in the Greek food industry
Mavrommati, Athanasia
;
Papadopoulos, Athanasios P.
- In:
Applied economics
37
(
2005
)
15
,
pp. 1777-1787
Persistent link: https://www.econbiz.de/10003084759
Saved in:
17
Investigating the advertising-sales relationship in the Lydia Pinkham data : a bootstrap approach
Kim, Jae H.
- In:
Applied economics
37
(
2005
)
3
,
pp. 347-354
Persistent link: https://www.econbiz.de/10002547828
Saved in:
18
A model of advertising with application to the German automobile industry
Mariel, Petr
;
Sandonís, Joel
- In:
Applied economics
36
(
2004
)
1
,
pp. 83-92
Persistent link: https://www.econbiz.de/10001899108
Saved in:
19
The US National Tobacco Settlement : the effects of advertising and price changes on cigarette consumption
Keeler, Theodore E.
;
Hu, Teh-wei
;
Ong, Michael
;
Sung, …
- In:
Applied economics
36
(
2004
)
15
,
pp. 1623-1629
Persistent link: https://www.econbiz.de/10002158987
Saved in:
20
Does advertising increase labour supply? : Time series evidence from the UK
Fraser, Stuart
;
Paton, David
- In:
Applied economics
35
(
2003
)
11
,
pp. 1357-1368
Persistent link: https://www.econbiz.de/10001777981
Saved in:
21
Advertising as special service provision under non-price vertical restraints : exclusive territories in beer distribution
Mixon, Franklin G.
- In:
Applied economics
28
(
1996
)
4
,
pp. 433-439
Persistent link: https://www.econbiz.de/10001197851
Saved in:
22
Advertising in demand systems : testing a Galbraithian hypothesis
Duffy, Martyn H.
- In:
Applied economics
23
(
1991
)
3
,
pp. 485-496
Persistent link: https://www.econbiz.de/10001126372
Saved in:
23
Advertising, new product profit expectations, and the firm's R&D investment decisions
Hula, David G.
- In:
Applied economics
20
(
1988
)
1
,
pp. 125-142
Persistent link: https://www.econbiz.de/10001047255
Saved in:
24
A re-examination of the advertising and industrial concentration relationship
Uri, Noel D.
- In:
Applied economics
19
(
1987
)
4
,
pp. 427-435
Persistent link: https://www.econbiz.de/10003698252
Saved in:
25
The competitive and anticompetitive theories of advertising : an empir. analysis
Gomes, Lawrence J.
- In:
Applied economics
18
(
1986
)
6
,
pp. 599-613
Persistent link: https://www.econbiz.de/10001047612
Saved in:
26
Advertising intensity and media selection
Reekie, W. Duncan
- In:
Applied economics
18
(
1986
)
5
,
pp. 557-565
Persistent link: https://www.econbiz.de/10003658756
Saved in:
27
Simultaneous-equation regresion analysis of sales and advertising
Bass, Frank M.
;
Parsons, Leonard J.
- In:
Applied economics
1
(
1969
)
2
,
pp. 103-124
Persistent link: https://www.econbiz.de/10001879500
Saved in:
28
Advertising and competitive behavior : a case study
Lambin, Jean-Jacques
- In:
Applied economics
2
(
1970
)
4
,
pp. 231-251
Persistent link: https://www.econbiz.de/10002399367
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