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person:"Aaker, David A."
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Werbung
12
USA
4
Advertising
3
Markenname
3
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2
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2
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2
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2
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Aaker, David A.
Kaiser, Harry M.
60
Eisend, Martin
48
Pelsmacker, Patrick de
37
Taylor, Charles Raymond
37
Anderson, Simon P.
29
Nickel, Volker
29
Pflaum, Dieter
29
Kind, Hans Jarle
28
Septianto, Felix
27
Gierl, Heribert
26
Rosengren, Sara
26
Saffer, Henry
26
Hundhausen, Carl
25
Okazaki, Shintaro
25
Bruhn, Manfred
24
Pepels, Werner
24
Sethi, Suresh
24
Zaccour, Georges
24
Dahlén, Micael
23
Diehl, Sandra
23
Esch, Franz-Rudolf
23
Schweiger, Günter
22
Stafford, Marla Royne
22
Yoon, Sukki
22
Kinnucan, Henry W.
21
Huh, Jisu
20
Mueller, Barbara
20
Wilbur, Kenneth C.
20
Yoon, Hye Jin
20
Silk, Alvin J.
19
Ford, John B.
18
Schlosser, Rainer
18
Terlutter, Ralf
18
Campbell, Colin L.
17
Carlson, Les
17
Dens, Nathalie
17
Jullien, Bruno
17
Kloss, Ingomar
17
Nilssen, Tore
17
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17
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Consumerism : search for the consumer interest
1
Journal of marketing
1
Journal of marketing research : JMR
1
Prentice-Hall international series in management
1
Source
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ECONIS (ZBW)
7
USB Cologne (EcoSocSci)
5
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1
Building strong brands
Aaker, David A.
-
1996
Persistent link: https://www.econbiz.de/10004302862
Saved in:
2
Building strong brands
Aaker, David A.
-
1996
Persistent link: https://www.econbiz.de/10013468068
Saved in:
3
Brand equity & advertising : advertising's role in building strong brands
Aaker, David A.
(
contributor
)
-
1993
Persistent link: https://www.econbiz.de/10004159747
Saved in:
4
Advertising management
Aaker, David A.
;
Batra, Rajeev
;
Myers, John Graham
-
1992
-
4. ed.
Persistent link: https://www.econbiz.de/10004127850
Saved in:
5
Advertising management
Aaker, David A.
;
Myers, John G.
-
1987
-
3. ed
Persistent link: https://www.econbiz.de/10000736288
Saved in:
6
Causes of irritation in advertising
Aaker, David A.
;
Bruzzone, Donald E.
- In:
Journal of marketing
49
(
1985
)
2
,
pp. 47-57
Persistent link: https://www.econbiz.de/10001784458
Saved in:
7
Advertising management
Aaker, David A.
;
Myers, John Graham
-
1982
-
2. ed.
Persistent link: https://www.econbiz.de/10004049846
Saved in:
8
Consumerism : search for the consumer interest
Aaker, David A.
(
ed.
);
Day, George S.
(
ed.
)
-
1974
-
2. ed.
Persistent link: https://www.econbiz.de/10000328970
Saved in:
9
Advertising management
Aaker, David A.
(
ed.
);
Myers, John G.
(
contributor
)
-
1975
Persistent link: https://www.econbiz.de/10000055005
Saved in:
10
The social and economic effects of advertising
Aaker, David A.
- In:
Consumerism : search for the consumer interest
,
(pp. 174-193)
.
1978
Persistent link: https://www.econbiz.de/10003461509
Saved in:
11
ADMOD : an advertising decision model
Aaker, David A.
- In:
Journal of marketing research : JMR
12
(
1975
)
1
,
pp. 37-45
Persistent link: https://www.econbiz.de/10001784401
Saved in:
12
Advertising management : practical perspectives
Aaker, David A.
;
Myers, John Graham
-
1975
Persistent link: https://www.econbiz.de/10004039821
Saved in:
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