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subject:"Consumer behaviour"
~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
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Consumer behaviour
Advertising
18
Werbung
18
Advertising effects
17
Werbewirkung
17
Internet marketing
16
Online-Marketing
16
Konsumentenverhalten
14
Social Web
8
Social web
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Brand management
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Markenführung
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Marketingmanagement
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Social media advertising
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Brand image
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Computerspiel
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Internet advertising
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Online advertising
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Video game
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Virales Marketing
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Native advertising
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Advanced technology
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Advergames
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Advertising context
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Lepkowska-White, Elzbieta
2
Boateng, Henry
1
Brandt, Alan
1
Bright, Laura F.
1
Ceylan, Aylin
1
Groff, Yuni
1
Hao, Andy
1
Hatzithomas, Leonidas
1
Huang, Xiao
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Huang, Yan
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Kader, Mohammad Shahidul
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Kim, Seeun
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Kožuh, Ines
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Lee, Seung Hwan Mark
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Lopez, Alyssa
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Munoz, Caroline
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Murillo, Enrique
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Neavin, Tyler
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Okoe, Abednego Feehi
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Pavlič, Jani
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Pillai, Sreejesh S.
1
Pinho, José Carlos
1
Soares, Ana Maria
1
Sussman, Kristen L.
1
Tomažič, Tina
1
Towner, Terri L.
1
Tsiotsou, Rodoula H.
1
Vashisht, Devika
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Wang, Yong
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Wei, Joicey
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Wetzels, Martin
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Wilcox, Gary B.
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Yim, Mark Yi-Cheon
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
International journal of advertising : the review of marketing communications
109
Journal of business research : JBR
93
Journal of marketing communications
91
International journal of advertising : the quarterly review of marketing communications
70
Journal of advertising research
60
Journal of promotion management : innovations in planning and applied research
46
Journal of promotion management : JPM
41
International journal of internet marketing and advertising : IJIMA
38
Journal of retailing and consumer services
37
Journal of advertising
35
Journal of advertising : official publication of the American Academy of Advertising
35
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
35
Psychology & marketing
32
Journal of current issues and research in advertising : JCIRA
24
European journal of marketing : EJM
23
Health marketing quarterly
23
Journal of consumer research : JCR ; an interdisciplinary bimonthly
19
Journal of international consumer marketing
19
Marketing letters : a journal of research in marketing
19
Asia Pacific journal of marketing and logistics
18
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
18
Journal of current issues and research in advertising
17
Journal of marketing
17
Journal of marketing research : JMR
17
The journal of consumer marketing
17
Management science : journal of the Institute for Operations Research and the Management Sciences
16
Marketing : ZFP ; journal of research and management
16
International journal of consumer studies
15
Journal of business ethics : JOBE
15
Journal of global marketing
15
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
14
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
14
European journal of marketing
13
Journal of historical research in marketing
12
Young consumers : insight and ideas for responsible marketers
12
International journal of pharmaceutical and healthcare marketing : IJPHM
11
Journal of consumer marketing
11
Marketing intelligence & planning
11
Quantitative marketing and economics : QME
11
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ECONIS (ZBW)
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1
Display advertising : the role of context and advertising appeals from a resistance perspective
Tsiotsou, Rodoula H.
;
Hatzithomas, Leonidas
;
Wetzels, Martin
- In:
Journal of research in interactive marketing : …
18
(
2024
)
2
,
pp. 198-219
Persistent link: https://www.econbiz.de/10014521177
Saved in:
2
Effects of vividness, information and aesthetic design on the appeal of pay-per-click ads
Zhu, Ying
;
Wang, Yong
;
Wei, Joicey
;
Hao, Andy
- In:
Journal of research in interactive marketing : …
17
(
2023
)
6
,
pp. 848-864
Persistent link: https://www.econbiz.de/10014428176
Saved in:
3
Native advertising relevance effects and the moderating role of attitudes toward social networking sites
Yoon, Hye Jin
;
Huang, Yan
;
Yim, Mark Yi-Cheon
- In:
Journal of research in interactive marketing : …
17
(
2023
)
2
,
pp. 215-231
Persistent link: https://www.econbiz.de/10014313209
Saved in:
4
Digital consumer engagement : examining the impact of native advertising exposure in a social network
Sussman, Kristen L.
;
Bright, Laura F.
;
Wilcox, Gary B.
- In:
Journal of research in interactive marketing : …
17
(
2023
)
4
,
pp. 544-561
Persistent link: https://www.econbiz.de/10014313613
Saved in:
5
Do high engagement Instagram images influence presidential candidate evaluation? : the moderating effect of familiarity
Munoz, Caroline
;
Towner, Terri L.
- In:
Journal of research in interactive marketing : …
16
(
2022
)
4
,
pp. 514-533
Persistent link: https://www.econbiz.de/10013536253
Saved in:
6
The impact of emerging technology influences product placement effectiveness : a scoping study from interactive marketing perspective
Pavlič, Jani
;
Tomažič, Tina
;
Kožuh, Ines
- In:
Journal of research in interactive marketing : …
16
(
2022
)
4
,
pp. 551-568
Persistent link: https://www.econbiz.de/10013536257
Saved in:
7
Let's play with emojis! : how to make emojis more effective in social media advertising using promocodes and temporal orientation
Huang, Xiao
;
Kader, Mohammad Shahidul
;
Kim, Seeun
- In:
Journal of research in interactive marketing : …
16
(
2022
)
4
,
pp. 665-682
Persistent link: https://www.econbiz.de/10013536273
Saved in:
8
I'll laugh, but I won't share : the role of darkness on evaluation and sharing of humorous online taboo ads
Lee, Seung Hwan Mark
;
Brandt, Alan
;
Groff, Yuni
;
Lopez, …
- In:
Journal of research in interactive marketing : …
11
(
2017
)
1
,
pp. 75-90
Persistent link: https://www.econbiz.de/10011699252
Saved in:
9
Attitudes toward mobile search ads : a study among Mexican millennials
Murillo, Enrique
- In:
Journal of research in interactive marketing : …
11
(
2017
)
1
,
pp. 91-108
Persistent link: https://www.econbiz.de/10011699258
Saved in:
10
Are they really persuaded with the brand embedded in the game? : analyzing the effects of nature of game, brand prominence and game-product congruence
Vashisht, Devika
;
Pillai, Sreejesh S.
- In:
Journal of research in interactive marketing : …
10
(
2016
)
3
,
pp. 249-264
Persistent link: https://www.econbiz.de/10011567084
Saved in:
11
Consumers' attitude towards social media advertising and their behavioural response : the moderating role of corporate reputation
Boateng, Henry
;
Okoe, Abednego Feehi
- In:
Journal of research in interactive marketing : …
9
(
2015
)
4
,
pp. 299-312
Persistent link: https://www.econbiz.de/10011456005
Saved in:
12
Cross promotion of web references in print ads : are advertisers attempting to engage consumers?
Lepkowska-White, Elzbieta
;
Parsons, Amy
;
Ceylan, Aylin
- In:
Journal of research in interactive marketing : …
8
(
2014
)
4
,
pp. 309-326
Persistent link: https://www.econbiz.de/10010433942
Saved in:
13
Advertising in online social networks : the role of perceived enjoyment and social influence
Soares, Ana Maria
;
Pinho, José Carlos
- In:
Journal of research in interactive marketing : …
8
(
2014
)
3
,
pp. 245-263
Persistent link: https://www.econbiz.de/10010410379
Saved in:
14
Are they listening? : designing online recommendations for today's consumers
Lepkowska-White, Elzbieta
- In:
Journal of research in interactive marketing : …
7
(
2013
)
3
,
pp. 182-200
Persistent link: https://www.econbiz.de/10009793426
Saved in:
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