//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Internationales Marketing"
~subject:"Führungskräfte"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Westlich"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Internationales Marketing
Führungskräfte
Western
115
Westlich
115
China
49
Multinationales Unternehmen
40
Transnational corporation
40
Emerging economies
11
Schwellenländer
11
International marketing
10
Ausländische Tochtergesellschaft
9
Cross-cultural management
9
Foreign subsidiary
9
India
9
Indien
9
Interkulturelles Management
9
International market entry
9
Internationaler Markteintritt
9
Auslandsaufenthalt
8
Auslandsinvestition
8
Expatriate assignment
8
Foreign investment
8
Human Resource Management
8
Personalmanagement
8
Brand
7
Cultural identity
7
Führungskräfteentwicklung
7
Führungsstil
7
Kulturelle Identität
7
Leadership development
7
Leadership style
7
Managers
7
Markenartikel
7
Unternehmen
7
Consumer behaviour
6
Enterprise
6
Highly skilled workers
6
Hochqualifizierte Arbeitskräfte
6
Knowledge transfer
6
Konsumentenverhalten
6
more ...
less ...
Type of publication
All
Article
15
Book / Working Paper
2
Type of publication (narrower categories)
All
Article in journal
10
Aufsatz in Zeitschrift
10
Aufsatz im Buch
5
Book section
5
Mehrbändiges Werk
2
Multi-volume publication
2
Case study
1
Fallstudie
1
Reprint
1
more ...
less ...
Language
All
English
11
German
6
Author
All
Govindarajan, Vijay
2
Michael, David
2
Stalk, George
2
Strebinger, Andreas
2
Winter, Amos
2
Ballantyne, David
1
Cansier, Adrienne
1
Chen, Nancy Yi-feng
1
Gao, Hongzhi
1
Gill, Stephen
1
Groenewald, Horst
1
Grønhaug, Kjell
1
Gutierrez, Betzaluz
1
Kabongo, Jean D.
1
Knight, John G.
1
Marinova, Sophia V.
1
Okpara, John O.
1
Peng, Chunyan
1
Pichler, Bernd
1
Rubner, Alex
1
Spencer, Signe M.
1
Supphellen, Magne
1
Takeuchi, Riki
1
Tjosvold, Dean
1
Wang, Mo
1
Yao, Xin
1
Zhu, Guorong
1
more ...
less ...
Published in...
All
Harvard business review : HBR
2
Harvard-Business-Manager : das Wissen der Besten
2
Internationale Wettbewerbsstrategien : die globale Wirtschaft und die Herausforderung China
2
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
2
Business insights: China : practical advice on entry strategy and engagement
1
Cross cultural management : an international journal
1
Cross-cultural and critical perspectives on brands
1
Journal of world business : JWB
1
New multinational network sharing
1
Organization science : a journal of the Institute for Operations Research and the Management Sciences ; bridging disciplines to advance knowledge of organizations
1
Personalmanagement in Auslandsniederlassungen
1
The journal of business & industrial marketing
1
more ...
less ...
Source
All
ECONIS (ZBW)
17
Showing
1
-
17
of
17
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Reverse Innovation in der Praxis
Winter, Amos
;
Govindarajan, Vijay
- In:
Harvard-Business-Manager : das Wissen der Besten
38
(
2016
)
3
,
pp. 72-83
Persistent link: https://www.econbiz.de/10011535167
Saved in:
2
Engineering reverse innovations
Winter, Amos
;
Govindarajan, Vijay
- In:
Harvard business review : HBR
93
(
2015
)
7/8
,
pp. 80-89
Persistent link: https://www.econbiz.de/10011297556
Saved in:
3
Thinking globally, leading locally : Chinese, Indian, and Western leadership
Gutierrez, Betzaluz
;
Spencer, Signe M.
;
Zhu, Guorong
- In:
Cross cultural management : an international journal
19
(
2012
)
1
,
pp. 67-89
Persistent link: https://www.econbiz.de/10009570981
Saved in:
4
Guanxi as a gateway in Chinese-Western business relationships
Gao, Hongzhi
;
Knight, John G.
;
Ballantyne, David
- In:
The journal of business & industrial marketing
27
(
2012
)
6
,
pp. 456-467
Persistent link: https://www.econbiz.de/10009665499
Saved in:
5
What the West doesn't get about China
Stalk, George
;
Michael, David
- In:
Harvard business review : HBR
89
(
2011
)
6
,
pp. 25-27
Persistent link: https://www.econbiz.de/10009162106
Saved in:
6
Chinesen im Kaufrausch
Stalk, George
;
Michael, David
- In:
Harvard-Business-Manager : das Wissen der Besten
33
(
2011
)
8
,
pp. 6-9
Persistent link: https://www.econbiz.de/10009234069
Saved in:
7
Cross-cultural training and expatriate adjustment : a study of western expatriates in Nigeria
Okpara, John O.
;
Kabongo, Jean D.
- In:
Journal of world business : JWB
46
(
2011
)
1
,
pp. 22-30
Persistent link: https://www.econbiz.de/10008779699
Saved in:
8
Neu-ORIENTierung, Teil 1 : was westliche Marken in Asien beachten müssen
Strebinger, Andreas
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
56
(
2010
)
2
,
pp. 59-60
Persistent link: https://www.econbiz.de/10003981918
Saved in:
9
Neu-ORIENTierung, Teil 2: was westliche Marken in Asien beachten müssen
Strebinger, Andreas
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
56
(
2010
)
3
,
pp. 60-63
Persistent link: https://www.econbiz.de/10008658459
Saved in:
10
Building foreign brand personalities in Russia : the moderating effect of consumer ethnocentrism
Supphellen, Magne
;
Grønhaug, Kjell
-
2009
Persistent link: https://www.econbiz.de/10003785279
Saved in:
11
Effektive Bindung lokaler Führungskräfte in China : Retention-Management westlicher Unternehmen
Groenewald, Horst
-
2009
-
2., erw. Aufl.
Persistent link: https://www.econbiz.de/10003917417
Saved in:
12
Role of domain-specific facets of perceived organizational support during expatriation and implications for performance
Takeuchi, Riki
;
Wang, Mo
;
Marinova, Sophia V.
;
Yao, Xin
- In:
Organization science : a journal of the Institute for …
20
(
2009
)
3
,
pp. 621-634
Persistent link: https://www.econbiz.de/10003861687
Saved in:
13
Working in China : a personal perspective
Gill, Stephen
- In:
Business insights: China : practical advice on entry …
,
(pp. 176-182)
.
2008
Persistent link: https://www.econbiz.de/10003614001
Saved in:
14
In the twilight of the multis : the rise and fall of the multinational corporations
Rubner, Alex
-
2008
Persistent link: https://www.econbiz.de/10003685525
Saved in:
15
Marketingpolitische Besonderheiten des chinesischen Marktes
Cansier, Adrienne
- In:
Internationale Wettbewerbsstrategien : die globale …
,
(pp. 167-187)
.
2007
Persistent link: https://www.econbiz.de/10003578380
Saved in:
16
Future challenges for the Chief Financial Officer in China
Pichler, Bernd
- In:
Internationale Wettbewerbsstrategien : die globale …
,
(pp. 299-324)
.
2007
Persistent link: https://www.econbiz.de/10003578600
Saved in:
17
Conflict and harmony in foreign-sino ventures in China
Chen, Nancy Yi-feng
;
Tjosvold, Dean
;
Peng, Chunyan
- In:
New multinational network sharing
,
(pp. 43-63)
.
2007
Persistent link: https://www.econbiz.de/10003550249
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->