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~type_genre:"Aufsatz in Zeitschrift"
~isPartOf:"International journal of wine business research"
~subject:"Brand"
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International journal of wine business research
International journal of wine business research : IJWBR
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Defining the identity-image gap : an analysis of a collective wine brand
Spiga, Antonio
;
Cardebat, Jean-Marie
- In:
International journal of wine business research
36
(
2024
)
1
,
pp. 40-60
Persistent link: https://www.econbiz.de/10014484087
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2
How do factors of brand-related behavior (brand loyalty, brand relevance in category, brand schematicity) impact consumers' alcoholic drink purchases?
Temesi, Ágoston
;
Lakner, Zoltán
;
Unger-Plasek, Brigitta
- In:
International journal of wine business research
35
(
2023
)
4
,
pp. 521-537
Persistent link: https://www.econbiz.de/10014432814
Saved in:
3
The role of parent brand creating loyalty and acceptance toward premium extended wine brand : a cross-national study
Le, Hoang T. P. M.
;
Ren, Tianbao
;
Park, Jungkun
- In:
International journal of wine business research
35
(
2023
)
4
,
pp. 538-560
Persistent link: https://www.econbiz.de/10014432818
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