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~person:"Esch, Franz-Rudolf"
~person:"Ye, Qiang"
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Search: subject_exact:"Word of mouth"
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14
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14
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Esch, Franz-Rudolf
Ye, Qiang
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18
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15
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15
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International journal of hospitality management
4
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2
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ECONIS (ZBW)
14
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1
Let photos speak : the effect of user-generated visual content on hotel review helpfulness
Li, Chunhong
;
Kwok, Linchi
;
Xie, Karen L.
;
Liu, Jianwei
; …
- In:
Journal of hospitality & tourism research : JHTR ; the …
47
(
2023
)
4
,
pp. 665-690
Persistent link: https://www.econbiz.de/10014265802
Saved in:
2
Motivation behind review provision in online travel communities : do hometowner contributions matter?
Liang, Sai
;
Ye, Qiang
;
Zhang, Xiaoxia
;
Law, Chun Hung …
- In:
International journal of contemporary hospitality management
34
(
2022
)
5
,
pp. 1692-1716
Persistent link: https://www.econbiz.de/10013412087
Saved in:
3
Power of apologetic responses in online travel community
Guo, Xiaoshu
;
Ye, Qiang
;
Law, Chun Hung Roberts
;
Liang, Sai
- In:
International journal of hospitality management
103
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013209274
Saved in:
4
Exploring the effects of official-structured managerial responses on hotel online popularity
Gong, Caiyan
;
Liu, Jianwei
;
Law, Chun Hung Roberts
;
Ye, …
- In:
International journal of hospitality management
106
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013383278
Saved in:
5
Linking pop-up brand stores to brand experience and word of mouth : the case of luxury retail
Klein, Jan F.
;
Falk, Tomas
;
Esch, Franz-Rudolf
; …
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5761-5767
Persistent link: https://www.econbiz.de/10011597493
Saved in:
6
Moderating effects of product heterogeneity between online word-of-mouth and hotel sales
Lu, Qi
;
Ye, Qiang
;
Law, Rob
- In:
Journal of electronic commerce research : JECR
15
(
2014
)
1
,
pp. 1-12
Persistent link: https://www.econbiz.de/10010348272
Saved in:
7
The influence of hotel price on perceived service quality and value in e-tourism : an empirical investigation based on online traveler reviews
Ye, Qiang
;
Li, Huiying
;
Wang, Zhisheng
;
Law, Rob
- In:
Journal of hospitality & tourism research : JHTR ; the …
38
(
2014
)
1
,
pp. 23-39
Persistent link: https://www.econbiz.de/10010252159
Saved in:
8
Die Kommunikation orchestrieren
Esch, Franz-Rudolf
;
Stenger, Daniel
;
Krieger, Kai Harald
; …
- In:
Strategie und Technik des Automobilmarketing
,
(pp. 171-209)
.
2013
Persistent link: https://www.econbiz.de/10010426299
Saved in:
9
Wirkung emotionaler Inhalte in Viraler Markenkommunikation auf Einstellung und Weiterleitungsverhalten in Interaktion mit Markenstärke und medialer Rezeption
Esch, Franz-Rudolf
;
Stenger, Daniel
;
Gawlowski, Dominika
- In:
Marketing : ZFP ; journal of research and management
34
(
2012
)
3
,
pp. 179-195
Persistent link: https://www.econbiz.de/10009626278
Saved in:
10
Feature extraction of travel destinations from online Chinese-language customer reviews
Ye, Qiang
;
Law, Rob
;
Li, Shi
;
Yijun, Li
- In:
International journal of services technology and management
15
(
2011
)
1/2
,
pp. 106-118
Persistent link: https://www.econbiz.de/10008986875
Saved in:
11
The impact of e-word-of-mouth on the online popularity of restaurants : a comparison of consumer reviews and editor reviews
Zhang, Ziqiong
;
Ye, Qiang
;
Law, Rob
;
Yijun, Li
- In:
International journal of hospitality management
29
(
2010
)
4
,
pp. 694-700
Persistent link: https://www.econbiz.de/10008758172
Saved in:
12
The impact of online user reviews on hotel room sales
Ye, Qiang
;
Law, Rob
;
Gu, Bin
- In:
International journal of hospitality management
28
(
2009
)
1
,
pp. 180-182
Persistent link: https://www.econbiz.de/10003799073
Saved in:
13
Virale Markenkommunikation : wirksame Interaktion statt "Trial and Error"
Esch, Franz-Rudolf
;
Krieger, Kai Harald
;
Stenger, Daniel
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
26
(
2009
)
1
,
pp. 11-16
Persistent link: https://www.econbiz.de/10003803910
Saved in:
14
Durchbrechen des Gewohnten durch Below-the-line-Kommunikation
Esch, Franz-Rudolf
;
Krieger, Kai Harald
;
Strödter, Kristina
- In:
Handbuch Kommunikation : Grundlagen, innovative …
,
(pp. 85-106)
.
2009
Persistent link: https://www.econbiz.de/10003765980
Saved in:
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