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Search: subject_exact:"Zeitungsanzeige"
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Subject
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Print advertising
657
Printwerbung
657
Werbewirkung
202
Advertising effects
196
Werbung
189
Advertising
167
Deutschland
138
Zeitung
112
Germany
110
Newspaper
104
USA
98
United States
94
Press publisher
83
Presseverlag
83
Consumer behaviour
79
Konsumentenverhalten
79
Theorie
72
Theory
72
Zeitungsanzeige
68
Internet marketing
64
Online-Marketing
64
Anzeige
59
Zeitschrift
54
Magazine
46
Bibliometrics
31
Bibliometrie
31
Preismanagement
31
Pricing strategy
31
Zeitschriftenverlag
30
Estimation
29
Großbritannien
29
Schätzung
29
Magazine publishing
28
Comparison
27
United Kingdom
27
Vergleich
27
Frauen
24
Marktstruktur
24
Women
24
Market structure
23
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Free
107
Undetermined
100
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Article
454
Book / Working Paper
304
Journal
10
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Article in journal
328
Aufsatz in Zeitschrift
328
Graue Literatur
95
Non-commercial literature
95
Aufsatz im Buch
85
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85
Arbeitspapier
68
Working Paper
68
Hochschulschrift
46
Thesis
26
Bibliografie enthalten
12
Bibliography included
12
Dissertation u.a. Prüfungsschriften
6
Bibliografie
5
Collection of articles written by one author
3
Ratgeber
3
Sammlung
3
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2
Conference paper
2
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2
Guidebook
2
Konferenzbeitrag
2
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2
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2
Adressbuch
1
Amtsdruckschrift
1
Beispielsammlung
1
Directory
1
Enzyklopädie
1
Fachkunde
1
Government document
1
Katalog
1
Konferenzschrift
1
Lehrbuch
1
Literaturbericht
1
No longer published / No longer aquired
1
Quelle
1
Systematic review
1
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1
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1
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English
541
German
163
Undetermined
50
Swedish
7
French
4
Danish
1
Croatian
1
Norwegian
1
Polish
1
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1
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Author
All
Kaiser, Ulrich
17
Sonnac, Nathalie
11
Dewenter, Ralf
10
Chandra, Ambarish
8
Filistrucchi, Lapo
8
Gabszewicz, Jean Jaskold
8
Kind, Hans Jarle
8
Laussel, Didier
8
Schjelderup, Guttorm
8
Budzinski, Oliver
6
Mulken, Margot van
6
Pelz, Richard
6
Reid, Leonard N.
6
Stähler, Frank
6
Franceschelli, Ignacio
5
Heimeshoff, Ulrich
5
Mogaji, Emmanuel
5
Sridhar, Shrihari
5
Zotos, Yorgos
5
Athey, Susan
4
Calvano, Emilio
4
Flath, David
4
Gierl, Heribert
4
Lindstädt-Dreusicke, Nadine
4
McQuarrie, Edward F.
4
Phillips, Barbara J.
4
Sriram, S.
4
Torres, Ivonne M.
4
Angelucci, Charles
3
Antonielli, Marco
3
Arbatskaya, Maria
3
Argentesi, Elena
3
Carlson, Les
3
Chattopadhyay, Tuhin
3
Dalamu, Taofeek
3
Depken, Craig A.
3
Di Tella, Rafael
3
Dianoux, Christian
3
Domsch, Michel E.
3
Familant, Norman
3
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Institution
All
National Bureau of Economic Research
4
Institut für Personalwesen und Arbeitswissenschaft <Hamburg>
3
Deutschland / Bundeswehr / Universität Hamburg
2
Arbeitsmarktservice Österreich
1
Axel Springer Verlag, Marketing Anzeigen
1
Axel-Springer-Verlag / Media-Service
1
Bundesverband Deutscher Anzeigenblätter
1
Dagspresskommittén, Utbildningsdepartementet
1
Ernst-Moritz-Arndt-Universität Greifswald
1
European University Institute / Department of Economics
1
Fonden för Handels- och Distributionsforskning vid EFI, Handelshögskolan Stockholm
1
Graduate School Of Business Administration
1
Grafiske Højskole
1
IPC Magazines Limited
1
Kunde & Co <Firma>
1
National Industrial Conference Board
1
National Retail Merchants Association
1
Nationalekonomiska Institutionen <Göteborg>
1
Price Commission
1
Springer Fachmedien Wiesbaden
1
United States / Children's Bureau
1
Universität Hamburg
1
Universität Rostock / Lehrstuhl für Volkswirtschaftslehre
1
Vanjskotrgovinska Komora Bosne i Hercegovine
1
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Published in...
All
Journal of advertising research
18
International journal of advertising : the quarterly review of marketing communications
15
Journal of advertising : official publication of the American Academy of Advertising
14
Journal of business research : JBR
12
Journal of current issues and research in advertising : JCIRA
12
Journal of marketing communications
11
The journal of media economics
10
Journal of international consumer marketing
8
Journal of promotion management : JPM
8
European journal of marketing : EJM
7
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
6
Journal of marketing research : JMR
6
Konsum und Verhalten
5
SpringerLink / Bücher
5
History of retailing and consumption
4
Journal of global marketing
4
Journal of media business studies
4
NBER Working Paper
4
NBER working paper series
4
Services marketing quarterly
4
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
4
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
4
Visual marketing : from attention to action ; [outgrowth of the Visual Marketing Conference that was organized at the University of Michigan in May 2005]
4
Working paper / National Bureau of Economic Research, Inc.
4
ZEW discussion papers
4
CORE discussion paper : DP
3
Diskussionspapier / Helmut-Schmidt-Universität, Fächergruppe Volkswirtschaftslehre
3
Diskussionspapier / Technische Universität Ilmenau, Institut für Volkswirtschaftslehre
3
International advertising and communication : current insights and empirical findings
3
International journal of advertising : the review of marketing communications
3
International marketing review
3
JMM : the international journal on media management
3
Journal of business & economics research
3
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
Journal of fashion marketing and management
3
Journal of retailing
3
Management science : journal of the Institute for Operations Research and the Management Sciences
3
Marketing : ZFP ; journal of research and management
3
Marketing letters : a journal of research in marketing
3
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
3
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ECONIS (ZBW)
741
USB Cologne (EcoSocSci)
27
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131
A typology if minimalism in advertising
Margariti, Kostoula
;
Boutsouki, Christina
;
Hatzithomas, …
- In:
Challenges in an age of dis-engagement
,
(pp. 1-15)
.
2017
Persistent link: https://www.econbiz.de/10011688260
Saved in:
132
Nothing beats quality? The influence of consumer testing signs on the evaluation of print ads
Havlicek, Eva
;
Marckhgott, Eva
- In:
Challenges in an age of dis-engagement
,
(pp. 213-225)
.
2017
Persistent link: https://www.econbiz.de/10011692458
Saved in:
133
Measuring the attitude of individuals towards print media advertisements
Sarkar, Samir
;
Chowdhury, M. K.
- In:
The IUP journal of marketing management : IJMM
16
(
2017
)
1
,
pp. 7-28
Persistent link: https://www.econbiz.de/10011751003
Saved in:
134
Print media business model in current situation
Narayanan, V. S.
;
Ramachandran, S.
- In:
International journal of economic research
14
(
2017
)
1
,
pp. 83-89
Persistent link: https://www.econbiz.de/10011709278
Saved in:
135
"At the desire of several persons of quality and lovers of Musick" : pervasive and persuasive advertising for public commercial concerts in London 1672-1749
Harbor, Catherine
- In:
Journal of marketing management : MM
33
(
2017
)
13/14
,
pp. 1170-1203
Persistent link: https://www.econbiz.de/10011850329
Saved in:
136
Second-degree price discrimination by Japanese newspapers
Flath, David
- In:
Japan and the world economy : international journal of …
44
(
2017
),
pp. 14-25
Persistent link: https://www.econbiz.de/10011852510
Saved in:
137
Shradhanjali.com : new address for memories of our ancestors
Ghura, Amarpreet Singh
;
Abhishek
- In:
Vision : the journal of business perspective
21
(
2017
)
3
,
pp. 323-329
Persistent link: https://www.econbiz.de/10011833433
Saved in:
138
Should I say it in English? : exploring language effects on print advertising among Latin American bilinguals
Alvarez, Cecilia M. O.
;
Uribe, Rodrigo
;
De-La-Torre, …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
6
,
pp. 975-993
Persistent link: https://www.econbiz.de/10011859177
Saved in:
139
The impact of price level and appeal type in hotel advertising : a pilot study
Burman, Bidisha
;
Albinsson, Pia A.
;
Hyatt, Eva
;
Robles, …
- In:
Services marketing quarterly
38
(
2017
)
1
,
pp. 46-56
Persistent link: https://www.econbiz.de/10011671813
Saved in:
140
Kampen om reklamen
Ohlsson, Jonas
;
Facht, Ulrika
-
2017
Persistent link: https://www.econbiz.de/10011648912
Saved in:
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