//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
person:"Kriegeskorte, Michael"
~person:"Zotos, Yorgos"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Zeitungswerbung"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Print advertising
6
Printwerbung
6
Advertising
5
Werbung
5
Advertising effects
3
Anzeigenwerbung
3
Deutschland <Bundesrepublik>
3
Werbewirkung
3
Gender
2
Geschichte 1945-1965
2
Geschlecht
2
content analysis
2
1945-1965
1
Consumer behaviour
1
Cultural identity
1
Deutschland
1
Frauen
1
Germany
1
Geschichte 1948-1968
1
Greece
1
Griechenland
1
Großbritannien
1
Humor
1
Konsumentenverhalten
1
Kulturelle Identität
1
Magazine
1
Personenkraftwagen
1
Stereotypes
1
United Kingdom
1
Werbegrafik
1
Werbegraphik
1
Women
1
Zeitschrift
1
advertising
1
gender
1
gender roles
1
gender stereotypes
1
print advertisements
1
sexism
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
5
Book / Working Paper
3
Type of publication (narrower categories)
All
Article in journal
4
Aufsatz in Zeitschrift
4
Aufsatz im Buch
1
Book section
1
Language
All
English
5
German
2
Undetermined
1
Author
All
Kriegeskorte, Michael
Zotos, Yorgos
Kaiser, Ulrich
23
Dewenter, Ralf
13
Sonnac, Nathalie
11
Chandra, Ambarish
9
Kind, Hans Jarle
9
Schjelderup, Guttorm
9
Budzinski, Oliver
8
Filistrucchi, Lapo
8
Gabszewicz, Jean Jaskold
8
Laussel, Didier
8
Stähler, Frank
7
Gierl, Heribert
6
Heimeshoff, Ulrich
6
Mulken, Margot van
6
Reid, Leonard N.
6
Franceschelli, Ignacio
5
Mogaji, Emmanuel
5
Sridhar, Shrihari
5
Athey, Susan
4
Calvano, Emilio
4
Flath, David
4
Lindstädt, Nadine
4
Lindstädt-Dreusicke, Nadine
4
McQuarrie, Edward F.
4
Pelz, Richard
4
Phillips, Barbara J.
4
Simon, Hubert K.
4
Sriram, S.
4
Torres, Ivonne M.
4
Wright, Julian
4
Angelucci, Charles
3
Antonielli, Marco
3
Arbatskaya, Maria
3
Argentesi, Elena
3
Carlson, Les
3
Chattopadhyay, Tuhin
3
Dalamu, Taofeek
3
Depken, Craig A.
3
Di Tella, Rafael
3
more ...
less ...
Published in...
All
Challenges in an age of dis-engagement
1
European journal of marketing : EJM
1
International journal of advertising : the quarterly review of marketing communications
1
International marketing review
1
Journal of euromarketing
1
Source
All
ECONIS (ZBW)
6
USB Cologne (EcoSocSci)
2
Showing
1
-
8
of
8
Sort
Relevance
Date (newest first)
Date (oldest first)
1
A typology if minimalism in advertising
Margariti, Kostoula
;
Boutsouki, Christina
;
Hatzithomas, …
- In:
Challenges in an age of dis-engagement
,
(pp. 1-15)
.
2017
Persistent link: https://www.econbiz.de/10011688260
Saved in:
2
Gender portrayals revisited : searching for explicit and implicit stereotypes in Cypriot magazine advertisements
Tsichla, Eirini
;
Zotos, Yorgos
- In:
International journal of advertising : the quarterly …
35
(
2016
)
6
,
pp. 983-1007
Persistent link: https://www.econbiz.de/10011644538
Saved in:
3
Snapshots of men and women in interaction : an investigation of stereotypes in print advertisement relationship portrayals
Zotos, Yorgos
;
Tsichla, Eirini
- In:
Journal of euromarketing
23
(
2014
)
3
,
pp. 35-58
Persistent link: https://www.econbiz.de/10010497694
Saved in:
4
Humor and cultural values in print advertising : a cross-cultural study
Hatzithomas, Leonidas
;
Zotos, Yorgos
;
Boutsouki, Christina
- In:
International marketing review
28
(
2011
)
1
,
pp. 57-80
Persistent link: https://www.econbiz.de/10009008195
Saved in:
5
Female role stereotypes in print advertising : identifying associations with magazine and product categories
Plakoyiannaki, Emmanuella
;
Zotos, Yorgos
- In:
European journal of marketing : EJM
43
(
2009
)
11/12
,
pp. 1411-1434
Persistent link: https://www.econbiz.de/10009525784
Saved in:
6
Automobilwerbung in Deutschland 1948 - 1968 : Bilder eines Aufstiegs
Kriegeskorte, Michael
(
contributor
)
-
1994
Persistent link: https://www.econbiz.de/10004182979
Saved in:
7
Werbung in Deutschland 1945 - 1965 : die Nachkriegszeit im Spiegel ihrer Anzeigen
Kriegeskorte, Michael
(
contributor
)
-
1992
Persistent link: https://www.econbiz.de/10004126330
Saved in:
8
Werbung in Deutschland 1945 - 1965 : die Nachkriegszeit im Spiegel ihrer Anzeigen
Kriegeskorte, Michael
-
1992
Persistent link: https://www.econbiz.de/10012651183
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->