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~language:"eng"
~type_genre:"Article in journal"
~isPartOf:"Journal of banking & finance"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~person:"Eggert, Andreas"
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Customer value
8
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6
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5
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Eggert, Andreas
Lindgreen, Adam
51
Di Benedetto, C. Anthony
44
Moshirian, Fariborz
44
Naudé, Peter
42
Henneberg, Stephan
40
Hasan, Iftekhar
37
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Fiordelisi, Franco
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Johnston, Wesley J.
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Purchase, Sharon
16
Cova, Bernard
15
Fraser, Donald R.
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Keränen, Joona
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Kowalkowski, Christian
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LaPlaca, Peter J.
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Matthyssens, Paul
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Snehota, Ivan
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Molyneux, Philip
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O'Cass, Aron
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Ongena, Steven
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Journal of banking & finance
Industrial marketing management : the international journal for industrial and high-tech firms
Journal of service research : JSR
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Journal of the Academy of Marketing Science
3
Journal of business market management : JBM
2
Journal of marketing
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AMS review : official publication of the Academy of Marketing Science
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European journal of marketing
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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ECONIS (ZBW)
17
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1
Understanding and managing customer value propositions : introduction to the special issue
Eggert, Andreas
;
Frow, Pennie
;
Payne, Adrian
; …
- In:
Industrial marketing management : the international …
87
(
2020
),
pp. 242-243
Persistent link: https://www.econbiz.de/10012285180
Saved in:
2
Toward a comprehensive framework of value proposition development : from strategy to implementation
Payne, Adrian
;
Frow, Pennie
;
Steinhoff, Lena
;
Eggert, …
- In:
Industrial marketing management : the international …
87
(
2020
),
pp. 244-255
Persistent link: https://www.econbiz.de/10012285182
Saved in:
3
Try taking your value proposition seriously : why delivering winning value propositions should be but usually is not the core strategy for B2B (and other businesses)
Lanning, Michael J.
- In:
Industrial marketing management : the international …
87
(
2020
),
pp. 306-308
Persistent link: https://www.econbiz.de/10012285187
Saved in:
4
From promise to perspective : reconsidering value propositions from a service-dominant logic orientation
Vargo, Stephen L.
- In:
Industrial marketing management : the international …
87
(
2020
),
pp. 309-311
Persistent link: https://www.econbiz.de/10012285189
Saved in:
5
Customer value propositions : Value co-creation
Sheth, Jagdish N.
- In:
Industrial marketing management : the international …
87
(
2020
),
pp. 312-315
Persistent link: https://www.econbiz.de/10012285190
Saved in:
6
The dynamics of customer value propositions : an outside-in perspective
Day, George S.
- In:
Industrial marketing management : the international …
87
(
2020
),
pp. 316-319
Persistent link: https://www.econbiz.de/10012285220
Saved in:
7
Industrial buying during the coronavirus pandemic : a cross-cultural study
Habel, Johannes
;
Jarotschkin, Viktor
;
Schmitz, Bianca
; …
- In:
Industrial marketing management : the international …
88
(
2020
),
pp. 195-205
Persistent link: https://www.econbiz.de/10012285356
Saved in:
8
Mapping value in business markets : an integrative framework
Eggert, Andreas
;
Kleinaltenkamp, Michael
;
Kashyap, Vishal
- In:
Industrial marketing management : the international …
79
(
2019
),
pp. 13-20
Persistent link: https://www.econbiz.de/10012064154
Saved in:
9
Conceptualizing and communicating value in business markets : from value in exchange to value in use
Eggert, Andreas
;
Ulaga, Wolfgang
;
Frow, Pennie
;
Payne, …
- In:
Industrial marketing management : the international …
69
(
2018
),
pp. 80-90
Persistent link: https://www.econbiz.de/10011822306
Saved in:
10
Selling value in business markets : individual and organizational factors for turning the idea into action
Terho, Harri
;
Eggert, Andreas
;
Ulaga, Wolfgang
;
Haas, …
- In:
Industrial marketing management : the international …
66
(
2017
),
pp. 42-55
Persistent link: https://www.econbiz.de/10011775966
Saved in:
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