//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~language:"eng"
~type_genre:"Article in journal"
~isPartOf:"Journal of business research : JBR"
~subject:"Brand"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search:
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Brand
Consumer behaviour
1,971
Konsumentenverhalten
1,971
Innovation
838
Firm performance
699
Unternehmenserfolg
699
Relationship marketing
647
Beziehungsmarketing
645
Brand management
602
Markenführung
602
Innovation management
555
Innovationsmanagement
554
Brand image
485
Markenimage
485
Social Web
452
Social web
452
Business start-up
432
Unternehmensgründung
432
Entrepreneurship
425
Entrepreneurship approach
401
Corporate social responsibility
350
USA
347
United States
347
Corporate Social Responsibility
346
Theory
334
Theorie
331
Marketing management
322
Marketingmanagement
322
Internet marketing
320
Online-Marketing
320
Multinationales Unternehmen
319
Transnational corporation
319
Customer satisfaction
301
Kundenzufriedenheit
300
KMU
296
SME
296
China
292
Bibliometrics
291
Bibliometrie
286
Strategic management
284
Strategisches Management
284
more ...
less ...
Online availability
All
Undetermined
227
Free
6
Type of publication
All
Article
283
Type of publication (narrower categories)
All
Article in journal
Aufsatz in Zeitschrift
283
Conference paper
3
Konferenzbeitrag
3
Language
All
English
Author
All
Ko, Eunju
6
Christodoulides, George
4
Diamantopoulos, Adamantios
4
Foroudi, Pantea
4
Gupta, Suraksha
4
Phau, Ian
4
Shukla, Paurav
4
Valette-Florence, Pierre
4
Veloutsou, Cleopatra
4
Augusto, Mário Gomes
3
Davvetas, Vasileios
3
Grohs, Reinhard
3
Koll, Oliver
3
Melewar, T. C.
3
Merchant, Altaf
3
Michel, Géraldine
3
Motoki, Kosuke
3
Salo, Jari
3
Teck Ming Tan
3
Torres, Pedro M.
3
Wallpach, Sylvia von
3
Andreini, Daniela
2
Arslanagic-Kalajdzic, Maja
2
Astakhova, Marina
2
Azar, Salim L.
2
Baker, Thomas L.
2
Bogomolova, Svetlana
2
Chen, Qimei
2
Cottam, Susan
2
Czinkota, Michael R.
2
Dass, Mayukh
2
Dawes, John
2
De Chernatony, Leslie
2
Donthu, Naveen
2
Dwivedi, Yogesh Kumar
2
Espersen, Peter
2
Espinosa, Jennifer A.
2
Ewing, Michael
2
Fetscherin, Marc
2
Filieri, Raffaele
2
more ...
less ...
Published in...
All
Journal of business research : JBR
The journal of brand management : an international journal
290
The journal of product & brand management
199
Journal of retailing and consumer services
167
Psychology & marketing
77
European journal of marketing : EJM
70
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
69
Asia Pacific journal of marketing and logistics
46
Journal of marketing
46
Marketing intelligence & planning
44
Marketing letters : a journal of research in marketing
41
Journal of strategic marketing
40
Journal of advertising research
39
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
38
The journal of consumer marketing
38
Journal of fashion marketing and management
37
Journal of marketing communications
37
Journal of the Academy of Marketing Science
36
Journal of consumer research : JCR ; an interdisciplinary bimonthly
35
International journal of hospitality management
33
Journal of international consumer marketing
32
Business horizons
31
International journal of market research : JMRS ; the journal of the Market Research Society
31
Journal of marketing management : JMM ; journal of the Academy of Marketing
31
European journal of marketing
30
Industrial marketing management : the international journal for industrial and high-tech firms
30
Journal of marketing management : MM
29
Journal of promotion management : JPM
29
International journal of advertising : the quarterly review of marketing communications
28
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
28
Journal of promotion management : innovations in planning and applied research
27
International journal of consumer studies
26
International marketing review
26
Journal of retailing
26
Journal of global marketing
25
The IUP journal of brand management : IJBRM
25
Cogent business & management
24
International journal of advertising : the review of marketing communications
23
Journal of international marketing
23
International journal of market research
22
more ...
less ...
Source
All
ECONIS (ZBW)
283
Showing
1
-
10
of
283
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Psychological mechanisms behind access-based luxury brand consumption : empirical investigation from the lens of new ownership paradigm
Kumar, Jitender
- In:
Journal of business research : JBR
175
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014549662
Saved in:
2
We are just 10 feet away! : how does location-based advertising affect consumer-brand engagement?
Thapa, Sajani
;
Guzman, Francisco
;
Paswan, Audhesh
- In:
Journal of business research : JBR
172
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014545208
Saved in:
3
Beyond information availability : specifying the dimensions of consumer perceived brand transparency
Sansome, Kate
;
Wilkie, Dean C. H.
;
Conduit, Jodie
- In:
Journal of business research : JBR
170
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014535967
Saved in:
4
You fooled me, so I'll tell you about myself! : personnel-related brand betrayal experiences and disclosure of personal information
Teck Ming Tan
;
Salo, Jari
;
Aspara, Jaakko
- In:
Journal of business research : JBR
171
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014536191
Saved in:
5
Brand stereotypes : on the relationships with gendered brand personality and agentic and communal values in fostering Consumer–Brand identification
Delgado-Ballester, Elena
;
Fernandez-Sabiote, Estela
- In:
Journal of business research : JBR
177
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014550957
Saved in:
6
Connecting the dots between brand equity and brand loyalty for retailers : the mediating roles of brand attitudes and word-of-mouth communication
Troiville, Julien
- In:
Journal of business research : JBR
177
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014551996
Saved in:
7
On the antipodes of love and hate : the conception and measurement of brand polarization
Osuna Ramírez, Sergio Andrés
;
Veloutsou, Cleopatra
; …
- In:
Journal of business research : JBR
179
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014555852
Saved in:
8
Activist brand perception : conceptualization, scale development and validation
Saracevic, Selma
;
Schlegelmilch, Bodo B.
- In:
Journal of business research : JBR
180
(
2024
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014556454
Saved in:
9
How do customers experience terroir? : an investigation of its ability to increase brand relationship quality
Couder, Julien
;
Valette-Florence, Pierre
- In:
Journal of business research : JBR
181
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014556541
Saved in:
10
Endorsement effectiveness of different social media influencers : the moderating effect of brand competence and warmth
Ren, Shengnan
;
Karimi, Sahar
;
Bravo Velázquez, Alberto
; …
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013534139
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->