In recent years competitive pressure in mobile markets has increased remarkably. New business models and thus new actors have entered the market. This contribution analyzes the reconfiguration of value structures and strategies in mobile markets. For this purpose, mobile network operators’...

Zusammenarbeit mit externen IT-Dienstleistern ist heute unvermeidlich, um die Chancen der Digitalisierung zu nutzen: Dabei gilt es, Innovationspotenziale auszuschöpfen, ohne die strategische Handlungshoheit im Unternehmen zu gefährden.Wie Sie Digitalisierungs- und Outsourcing-Projekte zum...

The purpose of the paper is to analyze mobile payments in the mobile commerce scenario. Therefore, we first classify the mobile payment in the mobile commerce scenario by explaining general offer models, charging concepts, and intermediaries. Second, we describe the mobile payment reference...

An important condition of business profit in mobile commerce offers in the B2C area is the availability of wide accepted mobile payment procedures. The contribution considers mobile payment on the perspective of diffusion theory and analyses which relative advantages could arise by using mobile...