of the perception of advertising images - an eye-tracking study measured how the general attitudes towards gender roles … advertising was also examined in the study. The results show that sexual stimuli are not more eye-catching than non-sexual, as …. The originality and value of the study lies in the fact that the article supports the right marketing decisions to …

Cause-related marketing (CRM) skepticism significantly affects consumers' attitudes and behavioral intentions. Thus … mindset adaptation is important because it provides a guide for the construction of advertising messages that engage skeptical …

(1) Background: Marketing and advertising strategies for food products are very diverse and have a differential effect …-of-purchase (PoP) marketing and advertising strategies and the promotion of products employing opinion leaders (celebrities) on the … limit marketing strategies to avoid misleading consumers' opinion of a product as healthy when it is not. …

which is not covered by traditional types of advertising. The dynamics of expenditures on social media marketing of global …The aim of the study was to determine the impact of brand social media marketing on the dynamics of the company's share … value. Methods of analysis and synthesis were used to determine the features of the implementation of the brand advertising …

Purpose of the article: To explore Genneration Z's and millennials' perceptions of masculinity in advertising and … advertising message centred around masculinity. This can help advertisers to understand what type of masculine character to focus … millennial men and women are evenly split on whether they like or dislike how masculinity is depicted in advertising. From people …

archetypes in advertising and assess them from a consumer engagement perspective. The study focused primarily on two main …

The research aims to explore consumer perceptions of masculinity in advertising in an innovative approach. The authors … preference for when it comes to masculinity in advertising and that there are statistically significant differences between men …'s and women's preferences for masculinity's depiction in advertising. …